Website Translation Advice

There’s a lot of truth the to statement that we live in a global village. Technologies like the internet, social media, large-scale shipping, and commercial airliners have dramatically reduced the effective distance between countries and continents—facilitating communication, trade, and travel to an unprecedented degree. For businesses, this offers a world of opportunity to engage with prospective clients and customers all around the globe.

Nonetheless, entrepreneurs and businesses who hope to outfox their rivals need to ensure they’ve got the right tools in place. And one of the most crucial must-haves for enterprises looking to expand overseas is a website that offers comparable content and functionality in various languages.

Hire a professional translator and/or reputable translation firm.

If you’ve ever attempted to translate lengthy passages with Google Translate, you may have noticed that flaws tend to crop up in the English version. There are many reasons for this: certain idioms don’t work well in English, cultural concepts expressed in other languages are difficult to convey in English, the software fails to correctly distinguish one homonym from another or misinterprets the context of the sentence, etc.

Assuming you want the content of your business website to convey a comparable level of meaning and impact in multiple languages—including some that you don’t happen to speak at an advanced level—you should strongly consider hiring reputable, professional translators to assist you.

Before choosing a translation firm, do some research and try to find testimonials from past clients. Seek firms that either specialize in or have native proficiency in your target language. Ideally, the translators you hire will also possess specific cultural expertise, and have the ability to operate on a 24-hour cycle for time-sensitive assignments.

An anecdote: I have a friend who works at an organization that opted to switch from the translation company it had traditionally worked with, to an outfit that offered a lower price for (ostensibly) the same work. As a native speaker of the target language, my friend noticed that the lower-priced enterprise’s content was replete with mistranslations and other errors. Unfortunately, by that time it was too late; my friend’s organization had already ordered thousands of copies of their newly translated brochures. Although the errors were eventually corrected (with my friend’s help), her organization ended up wasting significant amounts of money, time, and paper.

The moral of the story is, be vigilant, and make sure you’re not sacrificing quality at the altar of a seemingly attractive price.

Cultural appropriateness.

There’s more to effective translation than simply altering the words on your web page. Depending on the scale and importance of the target market, you’ll also want to consider ways to make your website’s content culturally relevant and appropriate for your new customers.

If certain imagery doesn’t work, messages in your original content are culturally specific and don’t transfer well to other countries, or for any reason your English-language material doesn’t address the needs and priorities of your target market, then the translation firm should be able to alert you to the problem and offer a viable solution.

As your dealings with international markets become more sophisticated, you may also want to select stock photos and symbols that are likelier to resonate with customers overseas. Furthermore, customers may feel more comfortable with your brand if they see a resemblance to themselves in some of the people whose likenesses appear on your website.

Watch out for possible issues with site architecture and navigation.

As you translate from one language to several others, you will inevitably find that the same content in different languages will occupy different amounts of physical space on the website. This can introduce problems with the layout of the pages, and the ability of visitors to navigate smoothly and efficiently.

This is one of several reasons why it’s important to run reasonably thorough quality assurance tests before you launch new content on a foreign-language version of your website.

Technical glitches are a fact of modern life, and problems will almost certainly arise with any major online translation project. But if you succeed at making inroads into lucrative foreign markets, you’ll be rewarded for your patience and perseverance.

Marketing to Customers’ Emotions

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, or Chanel perfumes. Some of these commercials entice would-be buyers with the promise of an exciting and glamorous lifestyle, others portray an image of coolness, stylishness, manliness, gracefulness, attractiveness. Almost universally, they seek to appeal to the emotional desires and ambitions of the target audience.

Of course, the power of emotion extends far beyond the world of fragrances; branding experts regularly employ emotional techniques to plug items ranging from soft drinks, to jeans, to automobiles. By connecting your brand identity to the emotional aspirations of consumers, you too can convey a potent message. But you’ll need to begin with a solid understanding of your customers’ emotional drivers.

What motivates your customers?

Every one of your customers is a unique individual, and each may have h/er own reasons for seeking out what you offer. Nonetheless, you’ll often be able to identify emotional drivers that many share.

As part of their research into customer emotional connectedness, published this month in Harvard Business Review, analysts Scott Magids, Alan Zorfas, and Daniel Leemon compiled a list of High-Impact Motivators that includes the following:

•  A desire to stand out from the crowd, which businesses can leverage by emphasizing the uniqueness of their brand.

•  Confidence in the future, and a feeling that the best in life is yet to come.

•  Well-being, including relief from stress.

•  Freedom and independence, and sovereignty over one’s own decisions.

•  Success, defined by the sense that one’s life and endeavours have meaning.

•  Belonging, as in being part of the “in” crowd, and/or perceiving oneself to belong to something greater.

•  Thrill/excitement, and the associated pleasure or buzz.

•  Environmental protection: the belief that one’s purchasing decisions are either helping to prevent (or at least, not further exacerbating) the degradation of the ecosystem.

            Other common emotional drivers are the desire for love, financial security, the admiration of one’s peers, and the wellbeing of one’s family.

Identify emotional connections.

Existing customer and market data, surveys, and social media can all offer valuable insights here.

If your customers have liked or favourited your business or its products on social media, there is a good chance that these individuals would welcome updates, including information on special deals and limited-time offers. Surveys provide a means for you to learn about the emotions associated with particular customers and their shopping behaviour. (Questions like “Do you place greater value on individuality, or social acceptance?” or “Do you consider (X) a good brand?” can yield enlightening insights.) By aggregating basic customer data points—such as age, profession, gender, and transactional records—you can develop a profile of the kinds of customers who most value what you have to offer.

Emotionally connected customers tend to be lucrative ones.

Typically, your data will reveal that a minority of your clientele consists of regulars and comparatively big spenders. The research of Magids, Zorfas, and Leemon suggests that there is substantial overlap between your most frequent or lucrative customers, and those who feel emotionally connected to your business.

By reaching out to your most emotionally connected customers first, and striving to forge stronger connections with your borderline-emotionally connected customers, you can give your business greater staying power and a competitive edge over those that overlook this factor.

What to Look For In a Social Media Manager

Social media has become an integral component of the marketing strategy of many businesses. There is good reason for this: social media platforms bring millions of prospective clients, customers, and business professionals together, offering a dynamic, interactive commercial opportunity with few precedents in human history.

That said, to make effective and profitable use of social media, one needs both a specialized skill set and a knack for conveying the desired message.

If you plan on hiring a social media specialist to preside over your business’s online interactions, keep the following criteria in mind.

The right kind of experience and knowledge

Applicants for the position of social media manager won’t have decades of in-kind experience to fall back on, for the obvious reason that social media is a relatively novel tool. So don’t concern yourself principally with the total duration of a candidate’s experience. Instead, seek individuals whose skills, accomplishments, and outlook are compatible with your organizational culture and goals.

Ask candidates to provide descriptions and links to their past social media work, their social media accounts, and (if possible) testimonials from previous employers. You can also elicit their responses to skill-testing problems, such as “We’re hoping to design a multi-platform social media marketing campaign to promote (X), with the following messaging requirements. Show me how you would approach this assignment.”

Millennials tend to be digital natives.

We’ve all heard the standard received wisdom about millennials: they feel entitled, they have lofty ambitions but aren’t willing to work hard to achieve them, etc. However, empirical research indicates that such stereotypes are not new; rather, elders have been griping about “the younger generation” for centuries. By the same token, every generation invariably features both underachievers and high achievers.

 

Social media is one area in which millennials, on average, tend to be more comfortable than their elders. Many young professionals entering the labour force today may have got their start on social media before they learned to ride a bicycle. When it comes to hiring a social media strategist, you’ll need to dispel any lingering, overgeneralized misgivings you feel toward millennials. The most qualified candidates for the job are likely to be members of this youthful cohort.

Search for potential candidates on social media.

Candidates for a social media manager position will often have searchable profiles on various platforms, and an established online presence. As soon as you field a job application from someone, run a search for that person on Facebook, Twitter, LinkedIn, and any other social media platform your business currently uses. If you can’t easily locate the individual you’re looking for, that may be cause for concern.

Proficiency in spelling, grammar, syntax, and a conversational writing style

Your business’s social media accounts are the face of your online presence, and errors that appear in these spaces reflect poorly on your organization.

Often, a social media manager’s job description includes the curation of content for a newsletter or Storify article. Depending on the specifics of the position, a social media manager may also be required to create original content for a blog or website. A high degree of language proficiency, a strong grasp of basics like spelling and grammar, and an engaging and conversational writing style, all are valuable assets.

A background in sales, marketing, or customer service

While a long history of experience in social media management shouldn’t necessarily be a top priority, social media strategy is largely a question of communicating and disseminating your company’s message effectively. Look for candidates who have a history of solid performance in this area, bo

Marketing to Customers’ Emotions

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, or Chanel perfumes. Some of these commercials entice would-be buyers with the promise of an exciting and glamorous lifestyle, others portray an image of coolness, stylishness, manliness, gracefulness, attractiveness. Almost universally, they seek to appeal to the emotional desires and ambitions of the target audience.

Of course, the power of emotion extends far beyond the world of fragrances; branding experts regularly employ emotional techniques to plug items ranging from soft drinks, to jeans, to automobiles. By connecting your brand identity to the emotional aspirations of consumers, you too can convey a potent message. But you’ll need to begin with a solid understanding of your customers’ emotional drivers.

What motivates your customers?

Of course, every one of your customers is a unique individual, and each may have h/er own reasons for seeking out what you offer. Nonetheless, you’ll often be able to identify emotional drivers that many share.

As part of their research into customer emotional connectedness, published this month in Harvard Business Review, analysts Scott Magids, Alan Zorfas, and Daniel Leemon compiled a list of High-Impact Motivators that includes the following:

•  A desire to stand out from the crowd, which businesses can leverage by emphasizing the uniqueness of their brand.

•  Confidence in the future, and a feeling that the best in life is yet to come.

•  Well-being, including relief from stress.

•  Freedom and independence, and sovereignty over one’s own decisions.

•  Success, defined by the sense that one’s life and endeavours have meaning.

•  Belonging, as in being part of the “in” crowd, and/or perceiving oneself to belong to something greater.

•  Thrill/excitement, and the associated pleasure or buzz.

•  Environmental protection: the belief that one’s purchasing decisions are either helping to prevent (or at least, not further exacerbating) the degradation of the ecosystem.

Other common emotional drivers are the desire for love, financial security, the admiration of one’s peers, and the wellbeing of one’s family.

Identify emotional connections.

Existing customer and market data, surveys, and social media can all offer valuable insights here.

If your customers have liked or favourited your business or its products on social media, there is a

good chance that these individuals would welcome updates, including information on special deals and limited-time offers. Surveys provide a means for you to learn about the emotions associated with particular customers and their shopping behaviour. (Questions like “Do you place greater value on individuality, or social acceptance?” or “Do you consider (X) a good brand?” can yield enlightening insights.) By aggregating basic customer data points—such as age, profession, gender, and transactional records—you can develop a profile of the kinds of customers who most value what you have to offer.

Emotionally connected customers tend to be lucrative ones.

Typically, your data will reveal that a minority of your clientele consists of regulars and comparatively big spenders. The research of Magids, Zorfas, and Leemon suggests that there is substantial overlap between your most frequent or lucrative customers, and those who feel emotionally connected to your business.

By reaching out to your most emotionally connected customers first, and striving to forge stronger connections with your borderline-emotionally connected customers, you can give your business greater staying power and a competitive edge over those that overlook this factor.

Turning a Bad Day Into an OK Day At Work

We’ve all had those days when nothing we attempt seems to work out, there are unforeseen

challenges or delays, items we’ve requested don’t arrive on time, a presentation or business meeting doesn’t go as well as expected, etc.

If you feel yourself sliding toward an emotional low, try a few of the following strategies to help get yourself and your work day back on track.

Adjust your attitude.

You hold yourself to a high standard, and it’s natural for you to feel miffed if your performance ever falls short of your own expectations. We all experience disappointments; however, one of the defining qualities of a consummate professional is the ability to regain focus, composure, and a constructive frame of mind after a letdown.

•  Put your troubles in context. For some people, it helps to consider how enormous the universe is, and how comparatively minuscule one’s own problems are. You can apply a similar tactic to time: will the circumstances you’re experiencing right now matter in five, 10, or 15 years? Will they significantly affect your career, or your legacy?

•  Monitor your thoughts, and avoid the tendency to globalize, catastrophize, or succumb to unrealistically negative self-assessments. For example, instead of a phrase like “I’m such an idiot,” a more realistic appraisal would be: “I made an error on this occasion, but I’m actually quite intelligent and good at what I do; if I weren’t, the many successes I’ve enjoyed thus far wouldn’t have been possible.” By the way, if you’re going to criticize your own failings, why not take into account your many successes and redeeming qualities too?

•  Stay in the here and now. The most important task in the world right now is the one that’s right in front of you. Past events are beyond your control.

•  Take a moment to think. Sometimes just by asking yourself the question “What can I do to turn this situation around?”, you’ll come up with one or more ideas that wouldn’t otherwise have occurred to you. This offers you an opportunity to regain a measure of mental control, instead of feeling like a hapless passenger on a bus that’s headed for a ditch. You may also experience a placebo of sorts: if you genuinely believe a particular change in thinking or behaviour will help you, then there’s a good chance it will.

Activate your body.

An elevated degree of stress can disrupt basic functions of your body, including your heart rate, digestion, muscle tension, blood flow, and respiration. A focus on breathing (which is relatively easy to consciously control) can help you release some of the pent-up anxiety or frustration you may feel. Start with about five deep, measured breaths, in through your nose, out through your mouth.

A bit of light exercise, like a walk around the block or up a few flights of stairs, can help restore circulation to your brain and extremities, and release tension and stress.

You can also try striking a power pose, by standing tall with your feet at shoulder-width, placing your hands on your hips, and imagining that you are a superhero. Hold this position for around two minutes. Sure, it sounds a little silly, but you may be pleasantly surprised by the renewed feeling of strength and potency this brings you.

Practice gratitude daily.

Take some time to think about all the people who have made a positive contribution to your life. Express your gratitude openly to those around you whom you care about and respect.

Not only will the regular practice of gratitude help you to restore a positive frame of mind and recover from setbacks more quickly; your friends, companions, and colleagues may also be more favourably disposed to lending you a hand in times of need if they believe you genuinely appreciate their assistance. Gratitude is a positive feedback loop!

Actually, The Customer Isn’t Always Right

“The customer is always right” is a kernel of received wisdom that has stood the test of time—and will likely remain with us for many years to come. Of course, customer service is essential to the success and viability of any service-oriented enterprise, and no manager who fails to prioritize this dimension of day-to-day business can expect to keep h/er job for long.

Nonetheless, the world is full of imperfect people. Everyone makes mistakes. Some individuals are prone to losing their tempers for no good reason, have irritating habits, or place unrealistic demands on others. The odds are good that, sooner or later, you will do business with a customer who answers to one or more of these descriptions.

In other words, the tired old maxim that presupposes the correctness of the customer isn’t true. On the contrary, customers are frequently wrong.

The expertise gap.

You or your staff likely know more about the products you offer and their best uses than many of your customers do. You may occasionally have superior knowledge about what is in a customer’s best interest. If this is the case, try to be forthright.

Many customers are understandably suspicious of the motives and intentions of salespeople—Is he on commission? Will she try to peddle something I neither want nor need?

By encouraging honesty and integrity throughout your enterprise, you will garner a reputation that reflects those values, and in turn, earn the trust of current and prospective customers. You want them to feel comfortable and confident that you plan to help them, rather than exploit information asymmetries to your own advantage. Obviously, a customer who expects a good-faith transaction will be more receptive to your insights than an apprehensive one who fears a hustle.

Give your employees the benefit of the doubt.

No one is entitled to spew abusive language or direct any other form of harassment toward your staff. If a dispute arises between an employee and a customer, you should give the customer’s concerns a fair hearing, but offer your employee the benefit of the doubt.

By giving your employees the support they need to do their jobs well, you’re likely to end up with more satisfied customers too. Workers who believe that their employer will have their back in a dispute will tend to find their work more gratifying, enjoy higher morale, and offer customers an exemplary standard of service.

Of course, this doesn’t imply that you should embrace the equally extreme position “The employee is always right”. But competent, hard-working staff certainly deserve your support in the face of unreasonable customers.

Don’t reward bad behaviour.

If you dedicate yourself to the maxim “The customer is always right”, you’ll naturally be inclined to tolerate a cantankerous customer’s misbehaviour—and by tolerating it, you’ll only encourage more of the same. Don’t give in to the person who yells the loudest or raises the biggest stink; at the end of the day, this policy will do more harm to your business than good. Do you really want your other customers to perceive that the most annoying shoppers are also the ones most likely to get what they want?

Occasionally, you may have to ask a combative individual to leave the premises, so that you can concentrate on helping those who treat you with civility and respect. Bad customers are also bad for business: they distract your employees from more important tasks, and can create an unpleasant experience for everyone.

Business Travel Tips

Travel is a fact of life for many business owners and professionals, and brings its own distinctive set of pleasures and challenges. Even after all the technical aspects of your itinerary are in place (plane ticket, hotel booking, rental car, appropriate clothing, etc.), you still need to collect your luggage, settle into your room, firm up your work and meeting schedule, find time for nutritious meals, and (if applicable) acclimate to a different culture and time zone.

If possible, arrive a day or two early.

 

By showing up early, you’ll have an opportunity to do some advanced scouting and familiarize yourself with your surroundings. You can check out restaurants and public venues in the neighbourhood, pick up a map and city guide, get some exercise to restore your muscle strength, flexibility, and blood flow after a long flight, and learn your way around. You’ll also have more margin to wean yourself off jet-lag, and come to terms with any culture-shock you may experience.

Overcome jet-lag by making adjustments to your routine right away.

Ideally, your early arrival will help you adjust to the local time zone. Shift your meal times on day one, and mitigate the disturbance to your system by eating foods that are similar to whatever you would consume at home. Resist the urge to either get up or fall asleep at odd hours of the day, and aim for the bedtime and waking time to which you’re accustomed. By sticking with your usual habits, you’ll enable your body to modify its circadian rhythms more readily.

If you’ve had jet-lag issues in the past, try taking small doses of melatonin—a hormone that helps to regulate your sleep-wake cycle—about half an hour before bed time. (Melatonin is available in many pharmacies and health food stores.)

Stay hydrated, eat well, and don’t over-caffeinate.

When you feel sluggish because of jet-lag or a long day of travel, you’ll inevitably feel tempted to indulge in copious quantities of coffee, tea, or energy drinks, hoping to artificially perk yourself up. However, you should aim to keep your caffeine consumption to a moderate level, since the caffeine-overload “solution” to listlessness introduces a new set of problems—including dehydration, the need to visit the bathroom frequently, and a tendency for you to crash once the caffeine high wears off.

Instead of saturating your system with caffeine, keep yourself hydrated, start the day with a breakfast that includes protein and complex carbohydrates, and take a power nap if necessary. A multivitamin supplement can also give you a boost by helping your body metabolize energy more efficiently, and defend against travel bugs.

Keep everything in its place.

Travel is inherently stressful, and becomes even more so if you find yourself hunting around at an inopportune moment for something you’ve misplaced. You can avoid this with a bit of discipline. When you feel tired at the end of a long day, resist the urge to just toss things wherever; dedicate each of the items you need to a particular spot, and maintain that arrangement for the full duration of your trip.

Plan your schedule in advance.

Set two to three primary goals for your journey in advance, and keep those objectives in mind throughout.

If you’re unfamiliar with the destination community, do some research to ascertain how long it will take you to transit from one location to another, whether on foot, by taxi, or using public transportation.

Devote a specific amount of time to work-related duties, and try to stick with the program. Although a measure of flexibility is necessary, you’ll also need to be wary of the distractions you’re certain to encounter on your first visit to a new place. If you can, reserve some spare time for sightseeing and exploration.

Fostering Team Creativity

Many extraordinary innovations are the product not of individual strokes of genius, but rather cooperation among highly skilled individuals working toward a common goal. As technology grows more advanced and intricate, and groundbreaking innovation requires an increasingly sophisticated skill set, the power of co-creation is only becoming more essential. Exemplary creative teams often benefit from a diversity of skills, passions, and expertise, and a work environment that allows each member of the collective to shine.

A leadership style conducive to innovation.

As management scholar and Harvard business professor Linda Hill explained in a 2014 TED talk, a top-down style of leadership is seldom consistent with the freedom of thought and expression that enables creative minds to flourish. But a total absence of structure isn’t helpful either.

Hill offers several examples of firms with work environments conducive to collective innovation, including computer animation studio Pixar, and search engine giant Google. Hill and her research partners have concluded that managers at these firms embrace an unconventional style of leadership—one which conceives of the boss as a connector and social architect, rather than a commander-in-chief. Or as Hill says, “Our role as leaders is to set the stage, not to perform on it.”

Development teams at Pixar typically include around 250 members, who spend between four and five years composing a single film. Once the team has established its overall objective (to produce an animated movie with a particular storyline, characters, and themes), the process and details are somewhat flexible. Importantly, effective managers of creative projects do not presume that their own vision is superior in all respects to the potentially conflicting ideas and expertise of the other team members. In any project of this magnitude, unanticipated challenges are also likely to arise, which may require improvised solutions.

The physical design and layout of the workplace is a crucial factor as well. The members of a creative team must have enough isolated space to pursue their own trains of thought, but enough common space to allow discussion and engagement. Instead of consensus and conformity, a manager who aims to promote creativity shouldn’t be afraid to allow constructive debate, and even constructive conflict. The leader’s role in these situations is to moderate the discussion, rather than attempt to influence the entire team toward a single point of view.

Creative abrasion, agility, and resolution.

Hill believes many organizations that display high levels of team creativity have mastered three over-arching abilities.

•  Creative abrasion is the frequent meeting of minds in the workspace, which may sometimes culminate in confrontation. The role of a manager at this stage is to amplify voices that might not otherwise receive a fair hearing, and engender a respectful marketplace of ideas.

•  Creative agility is the testing of ideas and concepts on a small scale in order to ascertain possible solutions to problems. The immediate goal of this is twofold—to examine the viability of those ideas in practice, and refine them by identifying practical shortcomings. This is an experimental, trial-and-error process, and team members should understand it as such.

•  Creative resolution is the decision-making process by which the members of a creative team collectively determine a path forward. This may require integration of conflictual or divergent ideas. However, Hill believes managers should discourage team members from “going along to get along”, accepting compromises they find unsatisfactory.

In sum, successful leaders of creative teams don’t necessarily “lead” in the conventional sense; instead, they aim to provide fertile soil for the emergence of ingenuity.

Overcoming the Under-achievement Bugaboo

Successful people in any field tend to hold themselves to a lofty standard. As a result, they often experience disappointment or feel frustrated when their designs don’t immediately come to fruition. If this happens repeatedly, it can accumulate into an overall feeling of falling short of one’s potential. Highly intelligent, creative, and visionary individuals in particular are susceptible to this syndrome, particularly in a world filled with distractions.

Unfortunately, disappointments and diversions are facts of life; what sets high-achievers apart from under-achievers is the ability to achieve concrete, specific goals consistently, in spite of these obstacles.

The following list draws on the ideas of Dr. Ned Hallowell, a psychiatrist who specializes in attention-deficit hyperactivity disorder (ADHD).

Set two or three specific goals for each day.

Very few of history’s great achievements materialized overnight. Many famous works of architecture, like castles and cathedrals in Europe, required decades to build. Professional athletes, musicians, and artists rehearse and train rigorously for years in order to attain a sublime level of performance and make it look easy.

Even if the goals you set for yourself are ambitious, demanding, or significant in scale, focus on the process, and divide major undertakings into small pieces. This approach also offers a proverbial rope to help you climb out of a productivity rut: rather than concentrate on a huge task, direct your attention to a single component of the larger task. If you’re overwhelmed by the thought of writing a book, try writing a few sentences instead. You’ll have made progress already.

Establish medium-term, long-term, and lifetime goals too.

Beyond your daily goals, you should likewise establish two or three medium-term goals (for periods of two to three weeks), an equal number of long-term goals (six months to one year), and lifetime goals.

The key is to avoid taking on several big projects at once—which tends to result in partially completed works, but no tangible final product at the end of the time period in question.

Stay disciplined around e-mail, social media, and other online time-consumers.

If you’re a curious, active thinker who craves knowledge of the world, the internet is equal parts blessing and curse—the former, because an immense quantum of information and insight is available at your fingertips; the latter, for the same reason.

E-mail and social media are arguably the worst offenders, because as we see updates from our friends, new messages in our inbox, and replies to our tweets, we feel the urge to read and respond to those communications. For the sake of productivity, however, it’s important to resist the temptation to reply to online messages as they arrive.

Barring exceptional circumstances, try to reserve a time slot of about an hour each day in which you respond to e-mails, reply to Facebook messages, read news headlines, scan through your Twitter timeline, or whatever. For the remainder of the work day, steer clear of these potential time-leeches.

Devote yourself to projects that are consistent with your priorities.

If you’re a naturally enthusiastic and generous person, you may have a tendency to stretch yourself too thin. Realistically, life is full of worthwhile opportunities and undertakings for which we either don’t have time, or toward which we simply cannot devote enough effort to instill pride and satisfaction.

In that light, it’s important for you to prioritize endeavours that are consistent with your ambitions and passions. This will require you to politely decline some proposals. In other words, sometimes you need to say “No” in order to say “Yes”.

Be honest with yourself, and with the person who is making a request of your time and commitment. Rather than agreeing to do something right away, offer to think about it and get back to h/er. If for whatever reason you don’t feel up to the task, decline the offer by saying “This looks like a great idea/worthy project, but I just don’t think I’ll have the time to do it justice.”

By steering away from over-commitment, you’ll avoid disappointment, and free up time for the things that are most important to you, both personally and professionally.

For more information, check out Dr. Hallowell’s website, and this 2014 interview by life coach Marie Forleo. 

To Drone or Not to Drone?

This post is partly speculative in nature, since unmanned aerial vehicles (UAVs, colloquially known as “drones”) have yet to really proliferate in the business world. But at the very least, the evident trend toward employing drones for commercial purposes is one we all should keep an eye on. Amazon CEO Jeff Bezos even announced in 2013 that his company would contemplate using drones for deliveries. Given the relative novelty of the technology from a commercial standpoint, entrepreneurs and managers have a great opportunity right now to position themselves ahead of the curve.

Commercial drones probably won’t fill the sky tomorrow. Rules around drone use are evolving, and have yet to catch up to the real potential of drones to become ubiquitous denizens of our airspace. Regulators must strike a reasonable balance between legitimate concerns over privacy and public safety, and the obvious advantages of UAVs for undertakings like police investigations, search and rescue, and various business activities.

Consider the following issues as you mull the drone question.

What use might you have for a drone right now?

Amazon’s vision of drone deliveries is still in its embryonic phase, but many commercial enterprises in North America are making use of drones already. Camera-mounted UAVs have proven useful for land surveying, recording flyovers of golf courses, taking photos from perspectives that might otherwise be inaccessible, and filming short snippets for television advertisements. Cable news outlets have assigned drones to cover perilous or hard-to-reach locations at a comparatively low cost, and without endangering camera crews.

UAV technology is rapidly improving, with features like extended battery life, greater cargo capacity, and solar panels. We can expect further technological change to enhance the versatility of drones in the years to come.

There are several conditions you must meet in order to fly a drone in Canada.

As in many other countries, recreational drone users are generally entitled to fly light UAVs (2 kilograms or less) in Canada without seeking certification from government regulators, provided they fulfill certain safety obligations—like yielding the right of way to manned aircraft, and keeping their distance from airports and restricted airspace. However, a more stringent set of rules applies to drone operators who intend to use mid-size UAVs for work or research purposes, and for users of drones heavier than 25 kilograms.

The key take-away here is, do your research before acquiring a UAV, let alone launching it. Make sure you have fulfilled all the conditions required for an exemption from Transport Canada’s certification process. Otherwise, you’ll need to apply for a Special Flight Operations Certificate (SFOC).

Steer clear of animals.

When human beings introduce new, synthetic elements into the natural environment, animals often react by associating the novel entity with a concept they already know and understand—sometimes with decidedly negative results. One reason why sharks occasionally attack surfers, is because the shape of a surfboard resembles the familiar, corpulent physique of a seal. An owl in Oregon achieved notoriety recently for swooping out of trees to steal joggers' hats.

          

Likewise, UAVs can face considerable perils once they enter into a complex ecosystem. For instance, eagles tend to be highly territorial during nesting season, and will vigorously defend their local airspace against any perceived threat. (A drone-mounted camera in Australia recently filmed a midair encounter between the UAV and a wedge-tailed eagle. Let’s just say the eagle won.)

Other creatures—including alligators, primates, bees, and dogs—have also reacted adversely to drones and attempted to bring them down. Thus, it’s probably wise to give animals a wide berth whenever possible.