Showing posts with label amazon. Show all posts
Showing posts with label amazon. Show all posts

Wednesday, September 30, 2015

To Drone or Not to Drone?

This post is partly speculative in nature, since unmanned aerial vehicles (UAVs, colloquially known as “drones”) have yet to really proliferate in the business world. But at the very least, the evident trend toward employing drones for commercial purposes is one we all should keep an eye on. Amazon CEO Jeff Bezos even announced in 2013 that his company would contemplate using drones for deliveries. Given the relative novelty of the technology from a commercial standpoint, entrepreneurs and managers have a great opportunity right now to position themselves ahead of the curve.

Commercial drones probably won’t fill the sky tomorrow. Rules around drone use are evolving, and have yet to catch up to the real potential of drones to become ubiquitous denizens of our airspace. Regulators must strike a reasonable balance between legitimate concerns over privacy and public safety, and the obvious advantages of UAVs for undertakings like police investigations, search and rescue, and various business activities.

Consider the following issues as you mull the drone question.

What use might you have for a drone right now?

Amazon’s vision of drone deliveries is still in its embryonic phase, but many commercial enterprises in North America are making use of drones already. Camera-mounted UAVs have proven useful for land surveying, recording flyovers of golf courses, taking photos from perspectives that might otherwise be inaccessible, and filming short snippets for television advertisements. Cable news outlets have assigned drones to cover perilous or hard-to-reach locations at a comparatively low cost, and without endangering camera crews.

UAV technology is rapidly improving, with features like extended battery life, greater cargo capacity, and solar panels. We can expect further technological change to enhance the versatility of drones in the years to come.

There are several conditions you must meet in order to fly a drone in Canada.

As in many other countries, recreational drone users are generally entitled to fly light UAVs (2 kilograms or less) in Canada without seeking certification from government regulators, provided they fulfill certain safety obligations—like yielding the right of way to manned aircraft, and keeping their distance from airports and restricted airspace. However, a more stringent set of rules applies to drone operators who intend to use mid-size UAVs for work or research purposes, and for users of drones heavier than 25 kilograms.

The key take-away here is, do your research before acquiring a UAV, let alone launching it. Make sure you have fulfilled all the conditions required for an exemption from Transport Canada’s certification process. Otherwise, you’ll need to apply for a Special Flight Operations Certificate (SFOC).

Steer clear of animals.

When human beings introduce new, synthetic elements into the natural environment, animals often react by associating the novel entity with a concept they already know and understand—sometimes with decidedly negative results. One reason why sharks occasionally attack surfers, is because the shape of a surfboard resembles the familiar, corpulent physique of a seal. An owl in Oregon achieved notoriety recently for swooping out of trees to steal joggers' hats.
          
Likewise, UAVs can face considerable perils once they enter into a complex ecosystem. For instance, eagles tend to be highly territorial during nesting season, and will vigorously defend their local airspace against any perceived threat. (A drone-mounted camera in Australia recently filmed a midair encounter between the UAV and a wedge-tailed eagle. Let’s just say the eagle won.)

Other creatures—including alligators, primates, bees, and dogs—have also reacted adversely to drones and attempted to bring them down. Thus, it’s probably wise to give animals a wide berth whenever possible.

Tuesday, September 11, 2012

How To Get Good Reviews


 
Everybody is a critic. It’s amazing how much we all rely on reviews and not just professionally written pieces but the “word of mouth” from our friends. How many times have you been turned off from a movie because your friend said it wasn’t good? Thanks to the internet we have even more opportunities to share our reviews. Giant ecommerce site Amazon was first to allow customers to post their own reviews good, bad or indifferent. Now every business that sells a product has gotten into the act with this very effective and low cost method of online marketing. While it is true that administrators of sites can edit or delete reviews it might be better to be honest with your customers. The hope is that the majority of reviews will be positive.

How can you get great reviews for your product? Try these helpful tips:

Write Them Yourself

This is nothing dishonest about this. You’re selling a product you believe in why shouldn’t you share your opinion? You also have direct access to your own circle of friends and family who can help your business a great deal by writing reviews and posting them. Don’t think for a minute that other businesses aren’t doing this because they all do!

Offer Rewards for Reviews

While it’s true that every customer will have an opinion about your product, that doesn’t mean every customer will be motivated to write and post a review. Why not provide them with a little added incentive? You can offer them a discount coupon or a free product for every review they post. Just ask them to send you the link for verification. This can be an ongoing online marketing campaign to help spread the good word of your company. You might also want to encourage them about disclosing the incentive. There’s nothing wrong with a review that says, “I got a coupon to write this but I would have written it anyway!”

Make It Easy For Your Customers

If you’re an ecommerce business then a lot of your customer interactions could be through emails. You can add a signature to every email that is sent out asking for a review and inserting a link where they can post it. For instance, it always helps to have reviews on your site but if you know you can get a good posting from a customer send them over to Yelp or one of the other review sites. When you provide them with the link you’ll not only make it easy for them but also introduce them to a site which could be beneficial for their own use. It’s win/win all around.

Share Your Reviews

Once the word gets out there is nothing stopping you from sharing those positive reviews on your own site. You can copy and paste reviews from Amazon or Yelp onto your own testimonial section of your website. Don’t have a testimonial section? Get one!

Tuesday, March 6, 2012

Top 10 Business Books for Entrepreneurs

Every business starts with the inspiration to provide a product or service to a community. Most successful companies don’t necessarily start out with a global reach. Instead a small business plants their proverbial flag in the marketplace to stake out a territory they hope will become successful. There are many helpful tools at the disposal of a startup company. Even those businesses who have already gained a foothold in the marketplace can benefit from a fresh perspective. The following books are the current Top 10 Business Books as ranked on Amazon. There is a lot of knowledge to be found here!




      1.      Start Your Own Business: Fifth Edition

Published by Entrepreneur Press, this is one of the top selling business startup books. It proudly proclaims to offer “critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed.”

2.      The Big Book of Small Business

The subtitle of this book says it all: “You Don’t Have to Run Your Business by the Seat of Your Pants.” This text offers insight on planning for growth, hiring the best staff, communicating with your work force and many other essential business needs.


3.      Become Your Own Boss in 12 Months

Deadlines are great for helping anyone accomplish a specific task. This book will set you on the path towards building up your business and keeping it prosperous.


4.      The Small Business Start-up Kit: A Step-by-Step Legal Guide

Operating any type of business, large or small, requires that you adhere to rules and regulations handed down by state, local and federal government agencies. While some folks might see these regulations as burdensome, they actually provide a level playing field for everyone.


5.      The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

This book builds on the premise that experience matters. Hear what other leading business owners have to say about their missteps and their successes. Among the topics covered are the 7 biggest pitfalls in a business, 10 simple ways to get referrals and 6 secrets of marketing a business.


6.      Small Business for Dummies

Since its inception the “Dummies” series of books have sold millions of copies covering every topic from video game design to gardening. Now, their “Small Business for Dummies” is providing the same attention to detail for business owners who need guidance with running their operation.


7.      The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

The author of this best selling text “dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.” This is all centered about the need for a strong internet presence required by any business.


8.      How to Succeed as a Small Business Owner and Still Have a Life

Running a small business shouldn’t come at the expense of the rest of your life. In this helpful guide you’ll find out how other business owners have created a perfect balance between family, friends and business.


9.      Employee Development: Big Business Results on a Small Business Budget

With an eye towards building a productive work staff this text offers up valuable hints for proper staff management all with an eye on the bottom line.


10.  How to Do A Year’s Worth of Bookkeeping in One Day: A Step-By-Step Guide for Small Businesses

As a business owner, you will become intimately familiar with all aspects of  bookkeeping. This text provides a great foundation in this important area.