5 Common Mistakes New Entrepreneurs Make (And How to Avoid Them)

Starting a new business can be an exciting but challenging experience. As a new entrepreneur, it's essential to be aware of the common mistakes that can hinder your success. By understanding these mistakes and taking steps to avoid them, you can set your business up for success and achieve your goals.

Mistake #1: Lack of Planning

One of the most significant mistakes new entrepreneurs make is failing to create a comprehensive business plan. A business plan outlines your business's mission, goals, target market, financial projections, and marketing strategy. Without a plan, you may struggle to make informed decisions and stay on track.

• Solution: Create a detailed business plan that outlines your business's goals, target market, financial projections, and marketing strategy. Review and update your plan regularly to ensure you're on track. For more information on creating a business plan, visit the Canada Business Network's website: canadabusiness.ca.

Mistake #2: Insufficient Funding

Many new businesses fail due to insufficient funding. Starting a business can be costly, and it's essential to have a solid financial plan in place.

• Solution: Determine your startup costs and create a financial plan that outlines your funding needs. Consider seeking funding from investors, loans, or grants. The Business Development Bank of Canada (BDC) offers financing options and resources for entrepreneurs: bdc.ca.

Mistake #3: Poor Time Management

As a new entrepreneur, you'll wear many hats, from CEO to marketing manager to accountant. Poor time management can lead to burnout and decreased productivity.

• Solution: Prioritize your tasks, focus on high-leverage activities, and delegate tasks when possible. Use time-tracking tools like Toggl or Harvest to stay organized and on track.

Mistake #4: Inadequate Marketing

Many new businesses struggle to attract customers due to inadequate marketing. A solid marketing strategy is essential to reaching your target audience and driving sales.

• Solution: Develop a marketing strategy that outlines your target audience, marketing channels, and budget. Use social media, content marketing, and other tactics to reach your target audience. Consider taking online courses or attending workshops to improve your marketing skills.

Mistake #5: Failure to Adapt

The business landscape is constantly changing, and new entrepreneurs must be adaptable to succeed. Failure to adapt to changes in the market, industry, or economy can lead to stagnation and decline.

• Solution: Stay up-to-date with industry trends, monitor your competition, and be willing to pivot your business strategy if necessary. Attend industry events, read industry publications, and join online forums to stay informed.

Conclusion

Starting a new business can be challenging, but by avoiding common mistakes, you can set yourself up for success. By creating a comprehensive business plan, securing sufficient funding, managing your time effectively, developing a solid marketing strategy, and adapting to changes, you can build a thriving business that achieves your goals.

Take the first step towards building a successful business today. Download our free business plan template and start creating your roadmap to success. For more resources and support, visit our website or contact us to learn more about our business services.

The top 5 biggest challenges for new entrepreneurs

 

Being a business owner is both exciting and challenging. It is not a route that is made for everyone, but when you have an idea and a plan nothing can stop you. Entrepreneurship is a journey that comes with many obstacles and challenges. Below we have highlighted the top five biggest challenges new entrepreneurs face, and how you can over-come them.

1.    Time management
As an entrepreneur you have more tasks to complete than time. It can become overwhelming trying to manage it all. However, you can’t allow that to negatively impact other areas for your life. It is important to set boundaries with your time, and plan out your days/ tasks so you don’t find yourself feeling burned out.

Tips to help you enhance your time-management skills:
-    Create lists of goals and daily tasks
-    Outsource jobs that don’t require your personal involvement
-    Eliminate unnecessary tasks
-    Track your time

2.    Delegating tasks
Many established business owners still struggle with this. They may tell everyone the importance of it, but sometimes it’s much easier said than done. The truth is you won’t get very far unless you learn to delegate and outsource tasks to other people that you don’t have the time or the skills to do.

Things that can be outsourced:
-    Content Marketing
-    Bookkeeping
-    Scheduling and Administrative Tasks
-    Customer Service & Support
-    Graphic Design

3.    Facing Criticism
One thing that you can expect to face as an entrepreneur is criticism. Everyone has an opinion and entrepreneurship and you may find yourself getting unsolicited advice and opinions from family and friends. Sometimes criticism may even be personal. Some people may feel threatened by your independence, and try to project their own insecurities onto you.

In those moments it is important to remember your “why” — the reason why you decided to pursue your business. When you are driven by a purpose it is much easier to ignore the critics and stay committed to your goals.

4.    Self-Doubt
When you first embark on your entrepreneurship journey, you may face some challenges or roadblocks that cause you to doubt yourself and your abilities. Just because you have more responsibilities, it doesn’t mean that you have to be more stressed. Incorporating exercise and health meals into your routine, will help you keep your mind at ease, and maintain your physical health.

If you find yourself, feeling discouraged, go back to your “why”. When you are able to have an overview of the bigger picture, the small details don’t feel as daunting anymore.

Whether you’re thinking about beginning your entrepreneurship journey, or have just begin it — be prepared to face a few bumps along the way. It’s true that being a new entrepreneur is a challenge, but it’s not too great to overcome. Perseverance and determination go a long way. You’re on the path to a rewards career as an independent business owner.

Staying Motivated as an Entrepreneur

Entrepreneurship is a liberating journey that highlights the emancipation of being an employee, but it is also work-heavy. And the natural accessories that come along with this position of leadership can quickly result in regret and remorse for choosing a path so heavily ridden with high levels of responsibility and stress. When discouraging moments do arise, how can a new business owner find enough strength to push through and see beyond the temporary circumstances? What keeps an entrepreneur motivated?

Track your progress

It is easy to point out all the things that are going wrong in your business. In those moments however, it is useful to remind yourself of  your accomplishments up to the point of your fatigue. This helps motivate entrepreneurs by identifying and categorizing attainable and realistic goals in comparison to goals that might take a little longer to accomplish and are better off as long-term ambitions.  Tracking your progress is not an exercise that should be reserved solely for moments of demotivation. Instead, implement this practice at the very start of your business and do weekly or monthly checks to see how far you’ve come and how much farther you have to go. This tangible tool will motivate you, on a regular basis, to work hard in order to see your business attain and surpass each level of success you envision for your company.

Reflect on the beginning

Why did you want to become an entrepreneur? Some individuals only have to recall a single experience whereby sitting at a cubicle at a dead-end job, with a boss who was not interested in accelerating the company while simultaneously suppressing the ideas of employees, posed a far greater challenge. Reflecting on previous experiences of “occupational prison” can jolt you back into your purpose and motivate you to keep going. Other individuals initially begin their entrepreneurial pursuit in the hopes that they can give their families better lives. If that was your starting point, talk to your loved ones and rediscover what their goals and aspirations are. Then, ask yourself if your contribution to their goals and dreams will be fulfilled working for yourself or working for someone else. The idea here is simple: when you reconnect with your origin stories, you can reconnect with the motivation that initially allowed you to start a business in the first place.

Join Networking groups

Mingling with likeminded people is perhaps one of the easiest ways to stay motivated as a business owner. Stepping away from your computer screen to listen and share ideas with others, sparks your own creativity and forces you to think about where your business is currently, and how you can make it better. Further, the sharing of similar experiences reassures you that a lack of motivation is a part of the discourse of entrepreneurship. Your peers have been through and may be going through the same things and you may benefit from their coping strategies. Socializing with a group of successful people who had the courage to stand alone and start a business can give you the mental push you need to move forward with confidence.

Make positive affirmations a part of everyday discourse

In business, you get out what you put in. Feed your mind with positive affirmations daily. It may sound silly, but it works. Some entrepreneurs have mantras that they recite on a daily basis. Others keep inspirational words in a frame on their desk as a screensaver on their computer. Whether you say these things out loud to yourself, write them down daily, or read them in silence, they are healthy for your mind and motivation. The more positive you are about your business, the less the negative shortcomings will affect you. They will occur, but their impact will motivate rather than discourage you.

If you’ve been feeling demotivated lately, try one or a combination of these methods and see how your behaviour changes. Share some of your motivation tactics below to encourage fellow readers.

Stress Management in Entrepreneurial Ventures

Venturing into entrepreneurship, especially for the first time, can be a bit overwhelming. The

experiences are new, the challenges are multiple, and being at the top can be lonely. Business owners are likely to encounter pressured situations on numerous occasions. Consequently, coping strategies are necessary.  We’ve compiled a list of some of the most reliable and effective strategies to keep every entrepreneur afloat and on top.

Recognizing the Source

With the inevitability of stress lurking around the corners of entrepreneurship, it is important to be able to recognize the cause of your heightened emotions. If you can locate the source, you have a greater chance at a successful resolution. For example, if you find that you are regularly stressed around deadlines, assess the situation to determine whether or not it is a time-management issue. If it is, create a schedule that accommodates checkpoints at least two weeks prior to your deadline. In doing so, you reduce the pressure to complete everything in a short time frame and you have the flexibility to make changes or re-evaluate your decisions within reasonable time. In totality, knowing the source of your stress leads to the alleviation of it.

Change your Environment

Sometimes your work environment can be stuffy. You become accustomed to the space that you think, create, and close deals in day after day. This repetition can result in a feeling of entrapment, stagnation, and overall fatigue. Business owners advise on changing the scenery to keep your mind fresh and elevate your productivity. Whether it’s renting a space for a month or taking one or two days out of the month to work in a coffee shop or a quite conservatory, a new environment stimulates your brain and maintains your sanity.

Get a Team

Business owners are overprotective of their projects and rightfully so. Unfortunately, that over-protectiveness, in some instances, breeds a ‘one-man show’. Consequently, your business, in its entirety, becomes your responsibility. You are in charge of accounting, sales, marketing and advertising, and productivity. While this methodology works for some people  (many start-ups begin this way), after a while it becomes stressful. Add someone to your team to lighten the load. Even a single person makes a difference. Further, it is beneficial to have someone to bounce your ideas off of and company to decompress work tension. You can still maintain the integrity of your business with a team.  Hire individuals who share your passion so you can worry less about their performance and concentrate more on being a successful business.

Healthy Work and Lifestyle Balance

Working is great, but so is not working. Take regular breaks when your body gives you warning signals. Engage in external activities that allow you to recharge your batteries. Many entrepreneurs play sports in their down time to stimulate their brains and heart rate in a healthy and beneficial way. Spend some time outside to breathe in some fresh air. Become intertwined your family and attend as many family-related events as possible. The most successful entrepreneurs understand this balance and actively work to achieve and maintain it.

This list is not exhaustive and is an essential starting up for reducing the entrepreneurial stress of starting a business. In closing, don’t just work hard, work right. 

Start-Up Mistakes to Lookout For!

Let's face it, every entrepreneur's first start-up is a fish-out-of-water- experience; new territories usually are. One of the best ways to tackle the unfamiliarity of business ownership however is to learn from those who have gone before you. Most entrepreneurs have a laundry list of things they've had to do, and redo multiple times before getting things right. Fortunately, we've got our laundry list of mistakes you should avoid to make your startup success attainable.

A Saturated Market

One of the more challenging tasks of being an entrepreneur is knowing how to reason with yourself and be honest in those responses. This is particularly true at the conception stage of your startup. You come up with an idea for your business, you believe in it, and you start investing time, energy, and resources to make your vision materialize. Finally, when you launch, you realize that the market is too saturated and your attempt to transcend your peers failed. Just like that, your business dissolves. Unfortunately, this is a common mistake.

When you have an idea for a startup, it is imperative to implement a market research component that facilitates your place in the designated industry. If you haven't invented something it is more than likely the case that your business idea already exists. Know who your competitors are, how the market is performing, and whether it makes sense to invest in a business idea that has seen one too many launches.

Launching too quickly or too slowly

 

Having a new business can be exciting and that excitement can persuade you to place your product or service in the hands of consumers as fast as possible. Prematurely launching your business can kill it. There is nothing quite like introducing an ill-prepared product to a consumer. On the other hand, it is equally detrimental if you have a successful product and you are unable to keep up with the demand for it. Take some time and nurture your idea to control for foreseeable outcomes like these.

It is also possible to launch too slowly. Some startups require a large amount of preparation time. Research, testing, and funding are among the primary factors that can delay a launch. However, if you are taking too long to make your business accessible, perhaps it has no place in the market. Otherwise, you're hurting your business if you withhold something that is on demand and is necessary to your consumers. They may stop waiting. If you are slow to launch, there should be substantial reason.

Poor Investment Strategy

Every business wants to grow, but that growth is heavily predicated on how money is managed. Your business should be your investment manager's priority. Monitor the monetary flow and forecast of your startup to effectively regulate where you can make more money and where you should pull back a bit. Further, investments should yield growth and this should not be interpreted as investing solely in the interest of shareholders. Investments should also be made in favour of consumers; they make the business. “If you invest in your users, your investors will benefit regardless”.

No Target Audience

It's unfortunate that some startups fail due to the lack of a clear and definitive consumer. Knowing who you are selling your product to is instrumental in startup success. A designated target audience helps drive marketing and promotion strategies, product development, and sale projection. When you have a target audience you are aware of exactly where to find your market and how to control it and be competitive. On the other hand, failure to determine a specific group to which to market your product can result in financial loss and over-investment.

A Divided Team

Lastly, if your team does not share your vision, you are doing a disservice to your business. Hire like-minded people who share your values, but differ in creativity and skill; this will diversify and enhance your business potential.

Starting a business can be intimidating, but minimizing your mistakes can make the ride a little less bumpy and a little more successful. 

Mentorship: The Secret Weapon to Becoming a Successful Entrepreneur

 At the forefront of every entrepreneurial venture are two certainties: the conception of an idea and the desire for seamless execution. Everything else is a mere combination of fear, inexperience, ignorance, and zeal.  Although this disposition can be unforgiving, it is a part of the courageous discourse of entrepreneurship that every entrepreneur encounters and often overcomes. For example, entrepreneurship is theoretically equivalent to preparing for war; you know you want to fight, the foreseeable outcome is winning, but executing that victory is jumbled in your lack of experience as a fighter, the fear that it may kill you, and jumping head first into a situation with inadequate preparation. Fortunately, proactive and preventative resources exist to minimize the risk of failure when taking on the battle of business. More specifically, mentorship is a key weapon capable of optimizing success in the realm of entrepreneurship.  

Mentorship, although commonly undermined and underestimated, places you in a position of observation (and in some instances, participation), allowing you to become more familiar with the craft or career of your choosing. Consider this: having a single conversation with an individual who has soldiered through the trenches of entrepreneurship can spark myriad ideas and transform the way you approach your own business. Imagine then, what magnitude a series of conversations throughout your journey can yield when you answer the call into the world of start-ups. In fact, don’t just imagine; having a mentor should be attached to any business idea that you intend to pursue, so much so, that the idea should be impossible to fulfill without one. 

The benefit of being a protégé to a professional who can enlighten you far outweighs the cost of seeking the right mentor (it can be an intimidating and daunting process finding the right person who is willing to work with you as much as you are willing to work with them). In a 2003 study conducted by Jackson et al., it was reported that mentoring relationships are key to developing productive careers and yield personal satisfaction for both the mentor and the protégé. The ability to have someone who can critique your ideas, give you constructive criticism, and encourage you along the way can eliminate potential setbacks that derive from error. This is not to say that you won’t make mistakes, because you will. However, there is a safety net the works both proactively and retroactively to activate damage control. “Mentors provide a safe, secure culture in which protégés can develop ideas/innovations, ensuring that they receive the recognition their efforts deserve”.

Once you’ve come to terms with the necessity of a mentor/mentee relationship for any startup or entrepreneurial endeavor, “the search” must commence. The search is simply finding someone who is adequate enough to lead you and humble enough to be challenged. Equally important is your connection—how well your personality gels—with the professional. Research suggests that mentor relationships are best formed in unprofessional environments.  Perhaps find common interests and build on those first. Finally, seek someone that can contribute effectively to the circle of inspiration; you inspire him and he inspires you. Mentors gravitate towards rising stars, so show why you deserve to be among and even transcend them.

Entrepreneurship will never be easy, but if you’re prepared you can handle whatever it throws in your direction. Look at it this way: You would never show up to war without your weapon and expect a victory, let alone an easy one, so don’t show up for business without the right tools expecting success to fall in your lap.

Balancing Work and School

If you aim to expand your knowledge of an area that interests you, learn a new language, or enhance your repertoire of professional skills, you’ll need to dedicate time and effort to that endeavour in order to make significant progress. But if you work full hours, and particularly if you’re an entrepreneur looking to grow your startup, your spare time is probably scarce. Thus, you’ll need to focus on managing whatever time you do have, while always devoting your full attention to the task at hand.

Take the following considerations into account.

Don’t underestimate the time commitment.

Even part-time schooling often involves homework or extra-curricular assignments. When you’re considering night school or part-time skills training, be honest with yourself: depending on the frequency of the sessions, you may need to set aside 10 hours per week or more. Unless you’re confident that your schedule can accommodate that, you may want to hold off on your academic or vocational ambitions for now, or contemplate auditing a course rather than registering as a full-fledged student. Aim for one course at a time, especially if the experience of trying to balance work and school is new to you.

Online courses may be more opportune from a time perspective, although you’ll perhaps have to forgo the considerable benefit of discussion with instructors and fellow students.

Let your boss and/or team members know what you’re up to.

If your boss and/or colleagues in the office are aware of your situation, they may be sympathetic and enable you to adjust your work schedule around your studies. If the skill you hope to cultivate is relevant to your current position, your boss may even be willing to help you with tuition. (You shouldn’t count on this, though.)

Even if you are the boss, be sure to communicate proactively with your team so that they know when you’ll be away from the office and why. Your studies may require you to leave early or arrive late on certain days; identify a team member to whom you can delegate the responsibility of holding down the fort while you’re away.

Get the most out of your time by planning and organizing in advance.

Set aside dedicated blocks for homework assignments, and isolate yourself from distractions like social media and your smartphone during those periods. Make lists of the assignments you need to accomplish, and populate your homework-area in advance with all the tools and materials you need. This will save you the trouble of hunting around for the requisite items while you’re trying to get work done.

You may experience some late nights/early mornings, especially if you have an exam or deadline coming up. Even if your studies occasionally keep you up until the wee hours of the morning, make sure you still get enough sleep during the week to maintain your performance at work. Avoid procrastination (the midwife of all-nighters) by budgeting your time, and get cracking on major tasks right away.

Reach out to classmates and instructors.

One of the most effective ways to fully grasp and retain information is by discussing it with others; you have to have some awareness of a topic before you can have a serious conversation about it. Group discussions also afford you the opportunity to explore areas where you feel your knowledge is inadequate.

Make use of the resources at your disposal within the educational institution, including your instructor’s office hours and contact information. These tools can save you time and energy, and help to make the learning process more fruitful and enjoyable.

Part-Time Entrepreneurship

If you’re not ready to take the leap and quit your current job to run your own business full-time, you can still enjoy entrepreneurship on a part-time basis while maintaining the security of being an employee with an income. But, to do this, you need to keep the following points in mind:

Say Goodbye to Personal Time

Having a full-time job and a part-time business leaves very little time for yourself. You’ll need to make sure you can handle putting most of your time an effort into work and this will mean you’ll probably have to skip out on vacations or even spending a relaxing weekend with friends and family! But that doesn’t mean you’re cut off from the rest of the world – just plan your down time wisely. But there’s always an upside. Get your friends and family involved in the business by giving them tasks based on their skills. This gives you the benefit of “free” help for your business while spending time with those you love.

Don’t Let it Interfere With Other Responsibilities

It’s important to keep your two jobs separate and not let them overlap too much. Don’t risk losing your current job by working on your side project during work hours. Try to keep your mind on the job at hand and leave your business to off-hours. This may mean that phone calls and emails have to go unanswered until after 5. Keep yourself disciplined by scheduling blocks of time to complete your own business tasks in the off-hours to keep your mind on your job when you’re at work.

Use Technology Wisely

There are so many websites out there to make life easier for the small business owner. Whether it be setting up e-commerce on Etsy or Shopify, building a custom website through SquareSpace, or getting payment processing on Square, all of this can be done on your own for a lot less than it would cost to hire a professional. Do some research online to find software to help you manage your business. It may take a bit more time to set up, but it will save you money in the long run and will be much easier to maintain over time.

Be Patient!

Anything part-time is going to take a little longer. But be patient – it won’t always be part-time! Count yourself lucky to have a source of income as you work towards your goal of being a full-time entrepreneur and use this goal as a motivator to work hard during your spare time to achieve your goals. The harder you work in the early stages, the better the pay off will be in the end! 

Co-working Spaces for the Self-employed

With a rising popularity in self-employment and freelancing, co-working spaces have become a popular phenomenon that has been embraced by those who work independently, but crave a sense of community in response to working in relative isolation.

Co-working spaces are essentially communal open-space offices and are an affordable solution to having a working environment outside of your home that is not a private office. They are popular among freelancers, entrepreneurs, start-ups and independent contractors.  A simple Google search will show that there are a wide range of co-working opportunities in most major cities in North America.

Besides being an affordable alternative to a private office, a co-working environment can provide many other advantages.

Escaping Isolation

Working in a home or private office can leave one craving face-to-face interaction from others during the day – especially those who aren’t clients! Self-employment can be isolating when your day to day activities are individual ventures. Co-working spaces provide the opportunity to work independently while being surrounded by others. Taking regular coffee breaks or having engaging in some water cooler gossip can help break up the day, create new friendships, and give you a chance to clear your mind from the daily grind of self-employment.

Creating a Community

Those who work in co-working spaces generally have the same values and influences, as they are usually made up of entrepreneurs and freelancers who are working hard to develop and build their business.  As the co-working environment is usually an open concept, it aids in developing relationships and finding inspiration from those around you. As friendships form, the community will naturally rally around each other and help each other out, building a mutual bonding through independent work that one can’t experience when working alone.

Networking

With a sense of community in the co-working space, networking opportunities will naturally follow. It’s great to find contacts that may be able to help you out in the future and for you to offer your services as well. Looking for a copywriter? Chances are someone in your co-working space has a recommendation. It’s much easier to go with a trusted referral rather than searching online and hoping for the best. Surrounding yourself with like-minded individuals can help your business grow and can build some strong and lasting relationships.  

Crazy Business Ideas That Worked

There is no telling where the inspiration for the next great idea will come from. You could dream up a new invention or think about a perfect solution for a problem in your life. Wherever that idea comes from don't be discouraged if anyone thinks it’s crazy. All it takes is that one great crazy idea to launch a career and fill up a bank account.

Here are some examples of crazy ideas that turned into serious cash:

The Million-Dollar Homepage

How many times have you thought, "if only I had a nickel for every (fill in the blank)?" Alex Tew took that concept and turned it into an advertising bonanza. He set up a webpage which was a kind of virtual click-through billboard. There were 1,000,000 available pixels on the page that he was selling for $1 a pop. It took him just over a year to reach his target goal. The billboard is still up and drawing new visitors every day. Not bad for a crazy idea.

Doggles

If there is one thing folks love to do it is pamper their pets. When Roni Di Lullo noticed her dog squinting up at bright sunlight she thought he might benefit from the same item she used: sunglasses. All it took was a little product development experimentation and Doggles were born. So was another million-dollar business.

Pooperscooper

Speaking of dogs, there is always a daily cleanup that occurs when you've got a pup around the house. Well, it's supposed to be a daily cleanup. In some cases, folks let their dogs do their "business" in the backyard and hope that it will somehow disappear. It won't. That's good news for Matthew Osborn who created a company that offers full service dog poo removal services. That local homegrown business turned into a national franchise which is now the largest pet waste removal company in America.

Lasermonks

Throughout history, monks have been known for their studious nature. It seems as though every monastery has their own cottage industry used to raise money for the poor and for the upkeep of the brothers. Back in 2002, Father Bernard McCoy was shopping around for cheap printer ink and decided to make his own from recycled cartridges. Thus it was that Lasermonks was born. From first year earnings of $2,000 the company has gone on to make over $4 million annually. Not bad for some reused ink.

So what is your crazy idea? Maybe it's not that crazy after all.  

Top 10 Tech Investors To Follow On Twitter

Who are you following in Twitter? Once you collect you favorite celebrities, pundits and comedians, it might be time to focus on your business. 

There is a lot to learn from Twitter even in 140 characters. 

Here are the top 10 tech investors you should be following on Twitter.

Ashton Kutcher @aplusk

He's not just a TV star and master of the Punk'd prank, he's also a serious tech investor. As an "Angel Investor" Ashton will pick and choose who he wants to sink money into. He currently has over 14 million followers. It might be hard to get his attention in that crowd but you can certainly keep track of what he's up to.

Richard Branson @richardbranson

As founder of Virgin Airlines, Richard has redefined first class air travel. Thanks to his success he is open to new ventures through his Virgin Investments. He is the very definition of  a risk-taking entrepreneur.

Al Gore @algore

Got a new tech idea that is "green?" You might be able to rope in former Vice President Al Gore who has made a second career in promoting eco-friendly industries. His firm is Generation Investment Management and if you have an idea that is zero carbon footprint rated send him a tweet.

Mark Cuban @mcuban

Each week on "Shark Tank", Mark Cuban shows what an angel investor is all about. Folks with business ideas come to him, pitch their ideas and try to convince him to invest in their companies.  There have been many success stories to come out of the "tank" but that's not the only place he looks for possible investments.

Fred Wilson @fredwilson

His company, Union Square Ventures, is described as a "early stage venture capital firm." This means Fred likes to get in on the ground floor. IT is their primary focus and in the pasts 17 years Union Square Ventures has helped over 40 companies get up and running.

Om Malik @om

Om is a general partner at True Ventures, a Silicon Valley-based venture capital firm that has around $600 million in funds to play around with. According to Crunch Base, the firm "..maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact."

Chris Sacca  @sacca

His company, Lowercase Capital, not only offers funds for start-ups and late-stage companies but they also pride themselves on their advisory role. Chris is not someone who is just going to write a check and walk away.

Kevin Rose @kevinrose

Google isn't just a search engine. They've also got money to invest. Among the type of start-ups that Google Ventures invests in are Internet (obviously), software, hardware, clean-tech, bio-tech and health care. Their goal is to invest at least $100 million a year. Not too shabby.

Evan Williams @ev

The Obvious Corporation that Evan is a part of was founded in 2006. Since then it has dedicated itself in helping companies create new cutting edge technologies "which have the power to affect individuals, organizations and society." Since Obvious was behind the creation of Twitter, it stands to reason you should be following Evan.

Guy Kawasaki @GuyKawasaki

When you consider that Apple was started in a garage, it makes sense for this venture capital firm to be so named. Since setting up shop in 2005, Guy has lead his company through many important vestments covering a wide range of tech start-ups. 

How Three Entrepreneurs Bounced Back From Failure

We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure.

Nihal Mehta

Nihal Mehta is the founder and CEO Local Response. This is a ad-tech firm working out of New York whose primary focus is on social media targeted ads. Anyone who has been in the tech industry is bound to have a failure or two on their portfolio. Mehta's first tech venture folded in 1999. However, he was able to hold onto the programming assets and merge them into a new company that was eventually sold to Omnicon Group. After that he started up Buzzd, which was a real-time mobile city guide. The initial funding was for $4 million. Unfortunately, Buzzd was ahead of its time and never really caught on with consumers.

Instead of going under, Mehta regrouped and recapitalized the entire financial structure of the company. This gave him a much needed cash boost to rebrand as Local Response, and had him poised for the Smartphone revolution that would come a few months later.

The big lesson was finding a way to stay active. "I learned this the hard way--it was six years from my first company to my first exit," Mehta told Entreprenuer.com "Building products isn't easy, but if you keep working hard, keep throwing things at the wall, you will find a way."

Kathryn Minshew

Kathryn Minshew is CEO and co-founder of the Manhattan-based, The Muse. This is a career-development platform that is chock full of resourceful original content, interactive job boards and insightful company profiles. In 2010, Minshew launched Pretty Young Professionals which was geared as a networking site for professional women. A year later the redesigned site attracted 20,000 young women and that's when the trouble started with her partners.

Everyone had a different idea of where the company should go next. Instead of working through, they decided to split up with an equity and intellectual property agreement being formed on a handshake and notepaper without lawyers. Mistake. Minshew took what she learned to start the Muse, which recently posted an impressive 2 million users over 160 countries. Her take away was to formalize partnerships at every step of the way with proper legal representatives. A shrewd business lawyer will see potential pitfalls.

"It's so important to find people who share your values and ethics," she told Entrepreneur.com. "There are a lot of things you can paper over, and having different sets of opinions is valuable, but not when it comes down to code of conduct."

Frank Jadhavji

Frank Jadhavji is the co-founder and current CEO of JustDeals.com, which is described as "a flash-deal site specializing in consumer electronics and appliances." Dealing in actual products had Jadhavji setting up a company warehouse. The first shipment to arrive was stolen. The big problem was that inventory was already sold to waiting online customers and the way out was hunkering down in crisis management. This meant expediting insurance claims and reaching out to the customers to make them away of the situation. 

This was a classic case of "anything that can go wrong, will!" Jadhavji suggests hiring a management team who can handle a crisis with swift action.

Lessons for the Entrepreneur

As the old adage goes, "Those who can, do; and those who can't, teach."

This isn't a slam against your professor but, when it comes to business, nothing beats real life experience. There is a lot you can learn by diving into an entrepreneurship that you could never get from a classroom. 

Consider these lessons:

You Are Your Schedule

Show of hands: who has ditched a college class? Everybody, right? It's hard to imagine getting through four years of business school without sleeping in at least once a semester. Out in the real world you won't have that luxury. You'll learn very fast that your work schedule is what will dictate your potential for success. This might mean taking a meeting on a Saturday morning or working into the wee hours to get a project done. You don't have a lot of options because running a business doesn't mean you can get a "do over" test or hand in a paper late.

Say Goodbye to Down Time

There's a reason why Spring Break is so vital to college students: It's an official break. A week without worrying about tests or papers or classes. In your business you can take a vacation, but chances are during that first year of the startup you'll be putting in some serious work hours and vacations will be on hold. This doesn't mean you'll be working around the clock (not all the time at least) but you'll come to value that time you can take off a lot more.

Keep Your Eyes on the Prize

A typical college semester could be filled with a variety of classes. Yes, they're all going for the same degree but you'll be multitasking up a storm as you juggle multiple classes, homework, projects and tests. For your business you'll benefit from those multitasking skills you developed but you'll also learn the value of laser-like focus. Always keep the big goal front and center and learn to delegate.

Go Beyond the Books

As a business major you'll be required to take some basic accounting courses. The key word here is "basic." In your business, you'll be getting a crash course in whole new level of accounting with regard to taxes, payroll, insurance and shelters not to mention maximizing profits and adjusting for losses. That's a lot of numbers to keep track of and no, you won't be graded on a curve.

Business Relationships Trump Frat Buddies

College is a time for fun. It's the first change students have to live on their own and make decisions. Usually that means a lot of parties. Once you've graduated, you'll need to start building business relationships. Some of your fellow classmates might be a benefit in terms of networking connections but it's vital to strike out on your own and create forge new friendships with people who can help your company.

If you're in college now, embrace the good times because it's an upwards climb from here on out! 

How to Avoid Facing Burnout

Burning the candle at both ends. Burning the midnight oil. Burnout.

It's easy to find yourself working extreme hours and putting yourself under a lot of pressure as you get your new business up and running. Even though that hard work might be paying off in terms of your bottom line, that doesn't mean you'll be insulated from suffering burnout. As much focus as you have been pouring into your business you also have to pour into your personal life to avoid facing burnout. Here's how you can avoid the burnout syndrome:


Early Morning Workout

As you dive into your new business, one of the first things that get shot out the window is your health. Don't skimp on the workouts. If you find that the end of the day has you too wiped out than squeeze in an early morning workout. This doesn't have to be a marathon at 4:00 a.m., but just something that will get the blood pumping and allow you to plot out your day. FYI: the morning is the time when our body produces the most testosterone, so it's a good time to get pumping.

Take a Walk at Night

Just as you should fire up your mornings with a workout, you should cool down your day with a night stroll. If you have a dog this is easy and it kills two birds with one stone. Even without the dog, take the time for a leisurely stroll, maybe after dinner. This is the perfect way to decompress after a day of being in demand.

Read Best Sellers

Or any other type of fiction. Give your mind a rest from the pressures of your business by escaping into a good book. Taking in a couple of chapters before falling to sleep each night could actually help your brain shut down and reboot like it does. It can also put you in the mood for sleep if you're not constantly going over in your mind all the stuff related to your business.

Take Up a Hobby

"I don't have time for pottery class!" Make time to try something new that piques your interest. Perhaps there is a hobby you've always wanted to start. Throwing yourself into that kind of project allows for a very Zen-like approach to relaxing. Even if all you're doing is building a jigsaw puzzle, it's still a way to accomplish something that isn't related to your business.

A Real Day Off

The late actor Larry Hagman made it a rule not to talk on Sundays. Literally. Everyone around him knew he wasn't going to be saying a word. For him, that was a way to re-energize for the week to come. You should take one day when there will be no business calls, no business emails, no business meetings. Hopefully, you can do that once a week. Be sure to let your staff know you're off limits!

Keeping Your Startup Passion Alive

Do you hate getting out of bed for work each day?

We've all been there.

But what if that job you're dreading is one of your own creation? You might have started your own business with plenty of passion but that doesn't mean that passion can't diminish especially when all the "headaches" of running a business rear up.

Here's how to continue to keep your passion alive for your startup:

Don't settle for failure.

Just because you've "lost that loving feeling" for your business doesn't mean you can't get it back. Failure is not an option. That should become your new mantra. Simply put, the work needs to go on because you've invested so much in building up your company already. If you're on your own, then take a day off doing something you love to reinvigorate yourself. If you've got a staff then it's even more important for you to "snap out of it!" Those folks are depending on your leadership. Don't let them or yourself down.

Ask for help.  

In the business world and in life we could all benefit from an objective perspective. A business coach or a mentor would be a sensible investment to help you get back on track and fire up your passion. This is someone who can hold you accountable with regard to your goals. They'll also be able to provide motivation and the necessary "kick in the pants" when needed.  Setting up a weekly phone call can get you back on track.

Reaffirm your goals.

Do you remember why you started your business in the first place? Was it to retire at the age of 40 with a million dollars in the bank? Was it to have a company you can share with your family? Was it simply to be your own boss? Whatever those initial reasons were for your startup you need to get back in touch with them. Maybe a properly placed photo to remind you of what you're fighting for will do the trick. Even the greatest ideas for a business will meet with obstacles. When you commit yourself to your goals then jumping over those obstacles shouldn't be a burden.

Reset your priorities.

It's amazing what a simple to-do list can do for resetting your priorities. Write out all the things that need to be accomplished around your business. Then set a specific deadline for the completion of those items. As you move down the list and accomplish the tasks, scratch them off the list and celebrate. This will help you focus on your business and, in a roundabout way, reignite your passion.  

4 Tips for Startup Founders

The best business advice often comes from those entrepreneurs who have "been there and done that." Here are 4 tips for startup founders from startup founders:

Don't rush your product to market.

"It’s natural to be in a hurry to get product out the door, but take a breath first and really gauge where you are. Slow down when it comes to key decisions, said Dan Belcher, co-founder of Boston-based Stackdriver. Sometimes doing things too early is just as bad than doing them too late.

Do all the jobs first.

Think of this as the "Undercover Boss" paradigm. On that popular reality show, a CEO puts on a disguise and goes down to join the workers to get their perspective on things. Perhaps you should give this a try. "Founders should do every role first before hiring someone to take it over. This helps me understand who I’m hiring, what they should be good at, what they should be doing and how to measure their success,” said David Mytton, founder of Server Density which is a London-based provider of server monitoring services.

Be smart with your hiring.

This is solid advice because hiring before there is a demand for your product is a good way to run through all your working capital. That doesn't mean you shouldn't always be on the prowl for new talent. “You should always be interviewing and always be hiring regardless of your headcount plan,” says Stackdriver co-founder Izzy Azeri. “It’s so hard to find good people and the founder is always the best recruiter.”

Brace yourself for failure.

This doesn't mean you should expect that your company is going to go under but there will be times when things aren't going to work out like that should. That applies to whether you're selling shoes or developing mobile phone apps. Dan Foody is the co-founder of Cloze. They have created an app merges a user’s mail and social media messages. "Apple restricts developers to at most 100 beta test devices for any app. In today’s world that’s not nearly a large enough audience to refine an app (especially a consumer-focused one),” Foody said. “You need hundreds to thousands of beta testers. How can you avoid this pitfall? Build a web app first so you can learn the hard lessons up front with a wide audience without being restricted by platform and store limitations.”

Top Female Entrepreneurs Under 30

Successful entrepreneurs come from a wide variety of backgrounds and they certainly aren't limited to a "boy's club." Here are 10 rising female entrepreneurs you should keep an eye on:

Sarah Prevette, 28, founder of Sprouter.com

Hoping to connect like-minded entrepreneurs, Sarah created an online community where these professionals can share valuable business insights and socialize. Questions asked by new startup owners are answered by the entrepreneurs who have already gone through the challenges of starting a business from the ground up. It's a face-paced environment that has attracted tens of thousands of community members and several "angel investors."

Ashley Qualls, 20, founder of Whateverlife.com

Ashley started her successful online business at the ripe old age of 14 but she was really working on websites since she was nine. The site offers all kinds of tutorials for setting up webpage layouts and HTML programming. Recently, Ashley was offered $1.5 million to buy out her company. She turned it down. Today, her web traffic averages up to 360,000 daily visitors.

Catherine Cook, 22, founder of MyYearBook.com

If you want a perfect example of brothers and sisters getting along than look no further. Catherine and her brother David founded this teen social site that currently clocks in with 25 million members and revenue topping out at $24 million. Look out Facebook!

Justine Ezarik, 26, founder of iJustine

If the success of an online entrepreneur can be defined by the number of followers than Justine certainly hits the mark. Currently she has over 1.2 million Twitter followers and over 400,000 Facebook fans. That is on top of the 1 million subscribers to her YouTube channel. What is Justine offering? Viral comedy videos. Can that be a business? When you consider that Justine has pulled in around $75,000 from YouTube alone than yes, it's a business.

Lauren Bush, 26, founder of FEED

Not every successful entrepreneur has to stay "online" they can actually get out and help folks in need. Lauren set up FEED as a non-profit organization dedicated to feeding the hungry. Since its inception, FEED has provided over 50 million meals at spots all around the globe. She has accomplished this goal by selling reusable grocery bags with half the profits from the sales going to the meal programs. It's a win/win all around.

Alexa von Tobel, 26, founder of LearnVest

The mission of LearnVest is to help young women foster proactive habits that can provide them with financial security for years to come. The goal is to start early in life and grow towards independence. The site started out with $1.1 million in funding and today has secured over $5.5 million in development funds and has signed up over 100,000 members.

Kyle Smitley, 25, founder of Barley and Birch

Organics are a big business and not just with food. Kyle Smitley understands the need for these types of products and created an organic clothing line for kids. These eco-friendly outfits have become a huge hit with the "green mom" crowd. So far she has managed to place her clothing line in over 25 stores.

Maddie Bradshaw, 15, founder of M3 Girl Designs

What would you do with a million dollars if you were only fifteen years old? You should ask Maddie because that's how much her school locker decoration and jewelry company has brought in so far. Her target are all the young girls her age and who would know better than one of their own.

Rachel Hollis, 27, founder of Chic Events

Chic Events was born in Rachel Hollis' basement in 2004 thanks to her passion for throwing great parties. She's turned that talent into an event planning business that has generated close to a million dollars in revenue. Whether it's a movie premiere, wedding or sweet sixteen, Rachel can make it a Chic Event.

Alexa Hirschfeld, 26, founder of Paperless Post

This is another sibling-founded business started by Alex and her brother that creates cyber wedding invitations. That simple idea has allowed the duo to bring in $6.3 million in funding and rocketed them to profitability within a year of opening their business.

Top 3 Affiliate Niches For the Home Entrepreneur

Affiliate marketing enables website owners to profit from advertising other products and services on their own website. Users visit the website, click through on an affiliate ad and subsequently make a purchase can provide the website owners with a percentage of that sale or a commission for the affiliate based on click throughs.

Finding a profitable niche market is important to becoming successful in online marketing for the entrepreneur at home.  Choosing the right niche will determine what kinds of affiliate products you will be offering and the type of website that you will be creating.  When picking a desirable niche that will work for you, consider the following:

How strong is the competition?  You don’t want to play against high-trafficked websites as you won’t be able to keep up especially if your marketing budget is non-existent. 

Can you make good money?  If your profit margins are less than 30% per sale, don’t bother selling the product. Remember, affiliate marketing should be treated like a business, so make a business plan to determine if your ROI is worth the time.

Can you stand out and be unique? With the thousands of websites out there, you have to be unique to stand out. Either through great content or unique services, make sure that that your prospect remembers you positively.

It also can help to be passionate about the niche you choose, especially when you’re just starting out.  It’s usually harder to stay motivated when you don’t care much about a topic, so being interested in what you’re selling can help to earn you more money.

Here are some of the top affiliate niches for you to develop as an online entrepreneur.

Personal Finances

Everyone wants to make money or save money. Your niche business can tap into those desires. You will be showing others how they can save money or start a business. In doing so, you should strive to present honest and valuable information – from interviews to researched articles.   

When it come to saving money, there are many topics you can tap into including reducing debt, finding the right car loan, budget planning or retirement savings. If you can focus on any one of those single areas with helpful product you'll be ahead of the game. As an affiliate business, you can offer products such as eBooks or newsletters. There is certainly an abundant array of those products to choose from in the financial niche market.

Self-Help Topics

This niche can cover a broad spectrum of topics. You should try to focus on one popular area such as organization, self-improvement, relationships or motivation for success. Within those areas you'll be able to utilize the material offered for sale by many reputable life coaches or self-help gurus who have already achieved a level of success and notoriety.

Added into the variety of written information, you could also offer podcasts and videos as part of a complete program of self-help. There are even live webinars where you can direct visitors towards. Everything you offer spins back to the idea of you making money for the click throughs. When you can pull a visitor to your self-help site and get them to buy a book about online dating tips or attend a webinar about finding success then you'll be making money.

Weight Loss

People are always trying to lose weight or getting in shape. And for many people, the quicker they lose weight, the better it is for them. Which is why losing weight is such a profitable niche for a lot of affiliates, as everyone is always looking for a quick fix. You can create a quick website that promotes eBooks on dieting, supplementation, gaining muscle or even sports performance.

The advantages of affiliate marketing are many, where you can generate passive income that will pay out over time without having to hold any products. 

...And if your niche is small business - check out the CorporationCentre.ca Afffiliate Program!

What to Know When You Apply to Work for a Startup

Working with a new startup could mean that every day is "Casual Friday" but that shouldn't be your only motivating factor for employment. In many ways, getting in on the ground floor of a new business can be an exciting and incredibly beneficial learning experience. However, before you apply for work at a startup you'll need to be aware of certain factors which could influence your decision:

Flexibility is a must.

Have you heard of the proverbial "well-oiled machine"? That's a business which is functioning at peak efficiency. If there are snafus, they are quickly dealt with by management. With a start up you might not get any of that. Even simple things like office assignments could change from day to day. When all goes according to plan things should fall into a productive routine but it might take a few months to establish order. You just have to hunker down and go with the flow. If you're someone who is easily frustrated by office upheaval than a startup might not be the right fit for you.

You're a team player now.

Every successful company is built on collaboration between employees and management. That is especially true in the initial phase of a startup business. Although you might have been hired for a particular skill set, often you'll be called upon to pitch in at other areas throughout the company. Yes, this might mean running out for the lunch orders, answering phones or unpacking office supplies in those early weeks. Establishing yourself as a strong leader and team player in the early stages of a startup will help secure your position down the line. 

Don't get comfortable with the perks.

Part of the learning curve with a startup is in understanding the right way to spend the company's money. At first the bosses might be happy to provide free lunches or happy hour drinks all picked up on the company tab. However, as business settles in, upper management will start paying closer attention to that bottom line. As a result all those perks might fade away. Enjoy them while you can and remember that's not why you joined the company.

There will always be risk.

Even if you're working with an entrepreneur with a proven track record of success there is no guarantee that success will follow them into this new venture. You need to go into a startup aware of all the risks. For every success story there are literally dozens, if not hundreds, of startup failure stories. If you're okay with accepting that risk then go for it.