The Importance of Building a Strong Brand Identity

Building a strong brand identity is crucial for businesses of all sizes. A strong brand identity can help you stand out in a crowded market, build trust with your customers, and drive long-term growth. In this article, we'll explore the importance of building a strong brand identity and provide tips on how to get started.

Why is Brand Identity Important?

Brand identity is important for several reasons:

• Differentiation: A strong brand identity can help you differentiate yourself from your competitors and stand out in a crowded market.
• Trust and credibility: A well-defined brand identity can help build trust and credibility with your customers, which is essential for driving sales and growth.
• Emotional connection: A strong brand identity can help create an emotional connection with your customers, which can lead to loyalty and advocacy.
• Consistency: A strong brand identity can help ensure consistency across all of your marketing channels and customer touchpoints.

Key Elements of Brand Identity

There are several key elements that make up a strong brand identity, including:

• Logo: Your logo is often the first thing that customers notice about your brand, so it's essential to make a good impression.
• Color palette: Your color palette can help to evoke emotions and create a specific mood or atmosphere.
• Typography: Your typography can help to convey your brand's personality and tone.
• Tone of voice: Your tone of voice can help to create a specific emotional connection with your customers.

Tips for Building a Strong Brand Identity

If you're looking to build a strong brand identity, here are some tips to get you started:

• Define your brand values: Your brand values should be at the heart of your brand identity. Consider what values are most important to your business and how you can communicate them through your branding. For example, if you're a sustainable fashion brand, your brand values might include environmental responsibility and fair labor practices.
• Understand your target audience: Understanding your target audience is crucial to creating a brand identity that resonates with them. For example, if your target audience is young adults, you might use a more casual and playful tone in your branding.
• Develop a brand style guide: A brand style guide can help ensure consistency across all of your marketing channels and customer touchpoints. For example, your brand style guide your typography, color palette, and imagery, and provide examples of how to apply these elements in different contexts.
• Be authentic: Authenticity is key to building a strong brand identity. Be true to your brand values and personality, and avoid trying to be something you're not. For example, if you're a small business with a quirky personality, don't try to emulate a large corporation's branding.

Additional Resources

For more information on building a strong brand identity, consider visiting the following resources:

• Canva Design School: The Canva Design School provides a range of resources and tutorials on branding and design. Visit their website at designschool.canva.com.
• HubSpot Blog: The HubSpot Blog provides a range of articles and resources on branding and marketing. Visit their website at blog.hubspot.com.
• 99designs: 99designs provides a range of resources and guides on branding and design. Visit their website at 99designs.ca.

Conclusion

Building a strong brand identity is crucial for businesses of all sizes. By understanding the importance of brand identity and following these tips, you can create a strong brand that drives long-term growth and success.

The Benefits of Social Media Marketing for Small Businesses

Social media marketing has become an essential part of modern business, offering small businesses a range of opportunities to reach new customers, build their brand, and drive sales. In this article, we'll explore the benefits of social media marketing for small businesses and provide tips on how to get started.

Benefits of Social Media Marketing

Social media marketing offers a range of benefits for small businesses, including:

• Increased brand awareness: Social media platforms like Facebook, Twitter, and Instagram provide a powerful way to reach new customers and build your brand.
• Targeted advertising: Social media platforms offer a range of advertising options, allowing you to target specific audiences and increase the effectiveness of your ads.
• Improved customer engagement: Social media provides a powerful way to engage with your customers, build relationships, and drive loyalty.
• Increased website traffic: Social media can drive traffic to your website, increasing the chances of converting visitors into customers.

Tips for Getting Started

If you're new to social media marketing, here are some tips to get you started:

• Define your target audience: Understanding your target audience is crucial to creating effective social media marketing campaigns. For example, if you're a fashion brand targeting young adults, you might focus on Instagram and TikTok. Consider using tools like Facebook Audience Insights to learn more about your target audience.
• Choose the right platforms: Select the social media platforms that are most relevant to your target audience and goals. For example, if you're a B2B company, you might focus on LinkedIn. Consider using tools like Hootsuite to manage your social media presence across multiple platforms.
• Create engaging content: Develop a content strategy that resonates with your target audience and drives engagement. For example, you might create a mix of promotional, educational, and entertaining content. Consider using tools like Canva to create visually appealing graphics and videos.
• Monitor and measure your results: Use analytics tools to track the success of your social media marketing campaigns and make data-driven decisions. For example, you might use Facebook Insights to track your page views, engagement, and audience demographics.

Additional Resources

For more information on social media marketing, consider visiting the following resources:

• Ho,otsuite Blog: The Hootsuite Blog provides a range of articles and resources on social media marketing. Visit their website at blog.hootsuite.com.
• Social Media Examiner: Social Media Examiner provides a range of resources and guides on social media marketing. Visit their website at www.socialmediaexaminer.com.
• Facebook Business: Facebook Business provides a range of resources and tools for businesses using Facebook and Instagram. Visit their website at www.facebook.com/business.

Conclusion

Social media marketing offers a range of benefits for small businesses, from increased brand awareness and targeted advertising to improved customer engagement and increased website traffic. By understanding the benefits of social media marketing and following these tips, you can create effective social media marketing campaigns that drive growth and success for your business.

Canada Revenue Agency Business Number: Ultimate Business ID

The Business Number (BN) is a crucial identifier for Canadian businesses, playing a vital role in tax compliance, government interactions, and financial transactions.

What is a Business Number?

A Business Number is a unique 9-digit identifier assigned by the Canada Revenue Agency (CRA) to businesses and organizations operating in Canada. It's used to streamline tax and administrative processes.

Importance of a Business Number

Having a BN is essential for:

• Taxation: Filing tax returns, making tax payments, and tracking business activities for tax purposes.
• Government Interactions: Interacting with federal, provincial, and municipal governments, reducing the need for redundant information.
• Financial Transactions: Opening business bank accounts, submitting loan applications, or conducting other financial operations.
• Regulatory Compliance: Meeting regulatory requirements, such as filing annual returns and maintaining corporate records.

Types of Accounts Associated with a Business Number

A BN can have multiple program accounts associated with it, including:

• GST/HST Account: Managing the collection and remittance of Goods and Services Tax/Harmonized Sales Tax.
• Payroll Deductions Account: Remitting payroll taxes, including income tax, Canada Pension Plan, and Employment Insurance.
• Import/Export Account: Complying with customs regulations and managing duties and taxes.
• Corporate Income Tax Account: Filing and paying corporate taxes.

Obtaining a Business Number

You can obtain a BN through:

• Online Registration: Using the CRA's Business Registration Online (BRO) service.
• Phone Registration: Calling the CRA's business inquiries line.
• Mail or Fax Registration: Completing Form RC1 and sending it to your tax services office.

Conclusion

In conclusion, a Business Number is a vital identifier for Canadian businesses, simplifying tax compliance, government interactions, and financial transactions. By understanding its role and importance, businesses can ensure they meet regulatory requirements and operate efficiently. If you're starting or managing a business in Canada, obtaining a Business Number is a crucial step to take.

The Importance of Cash Flow Management for Small Businesses

Cash flow management is a critical aspect of running a successful small business. It involves managing the inflows and outflows of cash to ensure that your business has enough liquidity to meet its financial obligations. Effective cash flow management can help you avoid cash flow problems, reduce stress, and make informed decisions about your business.

Why is Cash Flow Management Important?

Cash flow management is essential for several reasons:

• Avoid cash flow problems: Cash flow problems can lead to late payments, penalties, and even bankruptcy. By managing your cash flow effectively, you can avoid these problems and ensure that your business remains financially stable.
• Make informed decisions: Cash flow management provides you with a clear picture of your business's financial situation, enabling you to make informed decisions about investments, funding, and other business activities.
• Reduce stress: Cash flow problems can be stressful and overwhelming. By managing your cash flow effectively, you can reduce stress and focus on growing your business.

Tips for Effective Cash Flow Management

Here are some tips for effective cash flow management:

• Create a cash flow forecast: A cash flow forecast helps you anticipate your business's cash inflows and outflows, enabling you to make informed decisions about your finances. You can use templates like the one provided by the Canada Business Network: www.canadabusiness.ca.
  
• Manage your accounts receivable: Ensure that you have a system in place for tracking and collecting payments from customers. Consider offering discounts for early payment or using online invoicing tools like QuickBooks or FreshBooks.
• Manage your accounts payable: Ensure that you have a system in place for tracking and paying your bills on time. Consider negotiating payment terms with your suppliers or using online payment tools like PayPal or Stripe.
• Maintain a cash reserve: Having a cash reserve can help you weather financial storms and avoid cash flow problems. Consider setting aside a portion of your profits each month or exploring financing options like a line of credit.
  

Tools for Cash Flow Management

There are several tools available to help you manage your cash flow, including:

• Accounting software: Accounting software like QuickBooks or Xero can help you track your cash inflows and outflows, create a cash flow forecast, and manage your accounts receivable and payable.
• Cash flow forecasting tools: Cash flow forecasting tools like Float or Cash Flow Frog can help you create a detailed cash flow forecast and identify potential cash flow problems.
• Online banking: Online banking can help you track your cash inflows and outflows, manage your accounts, and make payments.

Additional Resources

For more information on cash flow management, consider visiting the following resources:

• Canada Business Network: The Canada Business Network provides information and resources on cash flow management, including templates and guides. Visit their website at www.canadabusiness.ca.
• Business Development Bank of Canada: The Business Development Bank of Canada (BDC) offers financing options and resources for small businesses, including cash flow management advice. Visit their website at www.bdc.ca.
• Small Business BC: Small Business BC provides resources and support for small businesses in British Columbia, including cash flow management advice and workshops. Visit their website at www.smallbusinessbc.ca.

Conclusion

Cash flow management is a critical aspect of running a successful small business. By understanding the importance of cash flow management and implementing effective cash flow management strategies, you can avoid cash flow problems, reduce stress, and make informed decisions about your business.

Take control of your cash flow today by implementing these tips and using the tools available to you. By doing so, you'll be able to ensure the financial stability and success of your business.

"10 Essential Tools for Small Business Owners"

As a small business owner, it's essential to have the right tools to help you manage and grow your business. Here are 10 essential tools that can help you streamline your operations, increase productivity, and drive growth.

1. Project management tool: A project management tool like Trello or Asana can help you stay organized and focused on your goals. These tools allow you to create boards, lists, and cards to visualize your projects and track progress.
2. Accounting software: Accounting software like QuickBooks or Xero can help you manage your finances and stay on top of your cash flow. These tools allow you to track income and expenses, generate invoices, and manage payroll.
3. Social media management tool: A social media management tool like Hootsuite or Buffer can help you schedule and publish content across multiple platforms. These tools allow you to manage your social media presence, engage with your audience, and track your performance.
4. Email marketing software: Email marketing software like Mailchimp or Constant Contact can help you create and send targeted campaigns to your customers. These tools allow you to design and send emails, track open rates and clicks, and automate your email marketing efforts.
5. Customer relationship management (CRM) software: CRM software like Salesforce or HubSpot can help you manage your customer interactions and stay on top of your sales pipeline. These tools allow you to track leads, contacts, and opportunities, and automate your sales and marketing efforts.
6. Time tracking software: Time tracking software like Harvest or Toggl can help you track your time and stay focused on your goals. These tools allow you to track time spent on projects, generate reports, and optimize your workflow.
7. Website builder: A website builder like WordPress or Wix can help you create a professional-looking website without needing to know how to code. These tools allow you to choose from a range of templates, customize your design, and add features like e-commerce and contact forms.
8. Graphic design software: Graphic design software like Canva or Adobe Creative Cloud can help you create visually appealing graphics and branding materials. These tools allow you to design logos, brochures, and social media graphics, and edit photos.
9. Video conferencing software: Video conferencing software like Zoom or Skype can help you stay connected with your team and clients remotely. These tools allow you to hold virtual meetings, share screens, and collaborate in real-time.
10. Productivity app: A productivity app like Evernote or RescueTime can help you stay organized and focused on your goals. These tools allow you to take notes, track time spent on tasks, and stay on top of your to-do list.

By using these essential tools, small business owners can streamline their operations, increase productivity, and drive growth.

Additional Resources

For more information on these tools and how to use them, check out the following resources:

• Trello: Trello's website offers a range of guides and tutorials on how to use their project management tool. Visit their website at trello.com.
• QuickBooks: QuickBooks' website offers a range of resources and guides on how to use their accounting software. Visit their website at quickbooks.intuit.com.
• Hootsuite: Hootsuite's website offers a range of resources and guides on how to use their social media management tool. Visit their website at hootsuite.com.

Conclusion

In conclusion, having the right tools is essential for small business owners to manage and grow their business. By leveraging these 10 essential tools, small business owners can streamline their operations, increase productivity, and drive growth. Take the first step today by exploring these tools and finding the ones that work best for your business.

The Importance of Email Marketing for Small Businesses

Email marketing is a powerful tool for small businesses, offering a range of benefits that can help drive growth and success. In this article, we'll explore the importance of email marketing for small businesses and provide tips on how to get started.

Benefits of Email Marketing

Email marketing offers a range of benefits for small businesses, including:

• Increased conversions: Email marketing can help drive conversions, whether it's making a sale, generating a lead, or prompting a specific action.
• Improved customer relationships: Email marketing provides a powerful way to build relationships with your customers, drive loyalty, and encourage repeat business.
• Cost-effective: Email marketing is a cost-effective way to reach your customers and promote your products or services.
• Measurable results: Email marketing provides measurable results, allowing you to track the success of your campaigns and make data-driven decisions.

Case Study: Harry's

Harry's is a great example of a company that has used email marketing to drive growth and success. Harry's is a subscription-based razor service that uses email marketing to engage with its customers and drive sales.

• Results: Harry's email marketing campaigns have been highly successful, with open rates of up to 50% and click-through rates of up to 20%. The company's email marketing efforts have helped drive significant revenue growth and customer loyalty.
• Key takeaways: Harry's success demonstrates the power of email marketing for small businesses. By creating engaging content and using segmentation and personalization, Harry's has been able to build strong relationships with its customers and drive sales.

Tips for Getting Started

If you're new to email marketing, here are some tips to get you started:

• Build an email list: Building an email list is crucial to creating effective email marketing campaigns. Consider using opt-in forms on your website or social media channels to encourage people to sign up.
• Create engaging content: Develop a content strategy that resonates with your target audience and drives engagement. For example, you might create a mix of promotional, educational, and entertaining content.
• Segment your email list: Segmenting your email list can help you create more targeted and effective email marketing campaigns. Consider segmenting your list based on demographics, behavior, or preferences.
• Use automation: Automation can help you save time and increase the effectiveness of your email marketing campaigns. Consider using automation tools to send triggered emails or nurture campaigns.

Additional Resources

For more information on email marketing, consider visiting the following resources:

• Mailchimp: Mailchimp provides a range of resources and tools for email marketing, including guides, webinars, and case studies. Visit their website at mailchimp.com.
• HubSpot: HubSpot provides a range of resources and tools for inbound marketing, including email marketing. Visit their website at hubspot.com.
• Constant Contact: Constant Contact provides a range of resources and tools for email marketing, including guides, webinars, and case studies. Visit their website at constantcontact.com.

Conclusion

Email marketing is a powerful tool for small businesses, offering a range of benefits that can help drive growth and success. By understanding the benefits of email marketing and following these tips, you can create effective email marketing campaigns that drive conversions, improve customer relationships, and increase revenue.

How to cope when you’re on double duty: Starting a business while working full time

When you decide to start a business, you usually aren’t sitting in the lap of luxury with unlimited free time, resources, and countless windows of opportunity. Instead, most new business owners are confronted with their business ideas amidst the stereotypical “9 to 5”.  Further, some start-up ideas do not materialize beyond the conception phase due to the intimidating challenge of juggling a new business while working full time. Despite this disposition, entrepreneurs have been and continue to nurture successful businesses in this way. So, what’s the big secret? The truth is really no secret at all. Managing a start-up while working a full time job does not have to make you a victim of entrepreneurial defeat. Our small guide below is designed to help you thrive and succeed at this balancing act.

Time Management

When you dedicate an average of eight hours per day to a full time job, it is inevitable that time is going to be one of your greatest competitors for success. Once you recognize and accept this fact, you will be well on your way. Part of effective time management is planning. Assess your current schedule and determine how much of your time is “wasted”.  For example, if you watch three hours of television after work, consider at least two out of those three hours disposable. Further, evaluate how you spend your weekends. The weekends consist of two full “non-work” days, how do you use them? 

Once you have mapped out your current weekly schedule, create a new one inserting small-business/start-up time in all your disposable time slots. Creating a schedule and planning how you will use your time will help you track your progress and give you a big picture on how you are allocating your time in favour of growing a lucrative business. You can also incorporate lists to ensure that each day you are completing a specific task. If you are fortunate enough to work at a company that has liberal policies on working other jobs simultaneously, take advantage of that time without jeopardizing your present employment. Alternatively, if your job opposes integration of this kind, capitalize on your lunch breaks. This does not mean that you should skip lunch however, but take time to eat and time to work. If you manage your time correctly you will still be able to do the more relaxing activities you enjoy.

Licensing and Registration

Obtain all the necessary license and registration at the start of your business. It is particularly important to engage in this process at the beginning stages of your start-up because in some jurisdictions it can be time-consuming. Additionally, you may need sufficient time to obtain necessary documents and tackle unforeseeable circumstances that can or may hinder your project. The last thing you need during this process is a setback.  That is not to say they will not happen, but you have a great chance of minimizing them by acting sooner rather than later.

Money Management

Most start-ups and small businesses are individually funded (out-of-pocket). Make a budget and monitor the distribution of funds. Determine what percentage, if any, of your full-time salary can be redirected into your business.  Further, ensure that your business expenses do not compromise your personal expenses. If you are really pressed for funding you may have to make smart but effective lifestyle changes. For example, bring a lunch and limit the amount of coffee purchases you make in a day or week. Go to the movies once a month and substitute your frequent social outings for a night in. Reassign those funds to your business. These changes are not about ridding your life of its social pride, but rather, cutting out what it beyond necessary objectively.

Don’t think too big, too quickly

Starting a business can be exciting, but do not allow that excitement to cloud your judgment.  Take your time and understand your business. Do not waste time worrying about office space and spending frivolously on products and services that are not fundamental to your start-up. Take meetings at coffee shops if you have to. Schedule phone and Skype calls where necessary. If you become too caught up in materializing your ideal business at the beginning of the process, you run the risk of losing money and, worse, losing your business.

Finally, enjoy the process. It is easy to get caught up in what is sometimes a dense world of business. Do not lose sight of yourself and your vision. Take regular breaks just like any other job and laugh a little. You will make mistakes, but do not fret on them for too long. Cry if you have to and get back in position remembering that failure is a natural progression of success.

Dealing With Disruptive Innovation

 Harvard business professor Clayton Christensen is renowned for formulating the theory of disruptive innovation—which describes novel products or services with the potential to revolutionize an industry, and displace incumbents from their market position. In his 1996 book The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Christensen reflects on corporate decisions that, though ostensibly rational, failed to anticipate and profitably respond to make-or-break technological advances. He draws a distinction between sustaining innovations, which enhance the quality or effectiveness of an existing product, and disruptive innovations: technological developments which can displace a popular product altogether, especially by offering a more affordable, more accessible, or more versatile alternative.

For example, when personal computers (a potentially disruptive technology) first appeared on the consumer market, it was not entirely clear that they would supplant typewriters as the principal word-processing tool in our society. Thus, typewriter manufacturers faced a pivotal choice: to stick to their area of expertise and strive to create better and more reliable typewriters, or to shift their business model dramatically. Some firms—notably the American conglomerate Smith Corona—opted for the former, and found themselves manufacturing machines of excellent quality, the demand for which rapidly dried up.

While there are no sure things in business (after all, the penchant for innovation and dynamism is one of the key selling points of a market capitalist economy), there are some pragmatic steps companies can take to avoid being “disrupted”:

Know—and expand—your market. Maintaining relationships with customers/clients while striving to attract new (and especially less affluent) ones is key. Engage with your clientele, welcome their feedback, keep tabs on their wants and values, and consider ways to serve them better. Customer loyalty—the result of a reputation for professionalism, ethical practices, and high-quality products—can help keep your enterprise afloat as you integrate new technologies into your business model.

What are your competitors doing? Although spying on rivals is an obvious faux pas, you can derive plenty of information by building an amicable rapport with competitors in your industry. Is there a technique or technology they might introduce that would keep you up at night?

Apprise yourself of trends and innovations. The upside of innovation is that it helps us solve problems, spares us effort, and tends to build on itself. Stay abreast of the latest trends, both within your industry and in society at large. Are there any new ideas or technologies you can make use of? What aspects of your operation would you like to run more smoothly? (Don’t overlook the possibility that you could devise your own innovative solution!)

Harness the innovativeness of a start-up while running an established firm. In The Innovator’s Dilemma, Christenson refers to discovery-driven planning, which involves real-time strategic adjustments, learning-by-doing, and a bit of trial-and-error. Accordingly, firms and their managers should be willing to take calculated risks, adopting innovations that may not work out perfectly on the first attempt.

Bear in mind that there is no such thing as a monopoly on good ideas. Start-up firms tend to be nimble and creative not only because their founders may feel they have nothing to lose, but also because there is little hierarchy between workers and managers, or entrenched operational protocols, to obstruct the free flow of ideas. Don’t be afraid to ask employees what they think, and encourage equal-opportunity communication in the workplace.

Intimidating though it may seem, disruptive innovation needn’t be a threat to your business. With the right approach and attitude, you will be equipped to not only respond to potentially disruptive innovations, but to place yourself at the leading edge.

Is Crowdfunding the Best Strategy for Your Startup?

In the last few months, there has been a new trend in startup investing that has gotten the attention of the VC world.  Taken from the idea of crowdsourcing - crowdfunding allows the smaller investor to get into investing into a potential startup by mitigating the risk with a group of people.

As Blake Coler-Dark mentions, crowdfunding is.. “The ability of many individuals to fund a specific project or individual.”

This is what makes crowdfunding so appealing to many people - it gives people the opportunity to fund a project that they really believe in, with minimal risk. This engages a much wider group of people, who want to be in the forefront of great ideas or projects but may only have $20 to contribute. Crowdfunding lets everyone get in on the fun of investing in a new project.

One of the more popular crowdfunding sites is Kickstarter. Kickstarter’s funding process is simple. You’ll be given an opportunity to pitch your business to the Kickstarter community and if the crowd likes what they see, they’ll start providing the funds.

Don’t get this wrong. This isn’t free money; these are considered investors according tax law who expect to be paid back. But it’s a good way to get capital fast, especially for startups who have not had success in the traditional financing route with bankers.

How is this a good strategy for your startup? Consider these potential benefits of crowdfunding:

You’ll Get Instant Validation of Your Business Idea

Setting your business up for crowdfunding investment means you’ve really got to put yourself out there. Think of this as a kind of audition for your company. If you’ve got a great idea whether that’s for a restaurant, a dog grooming business or cleaning service you’ll know right away if yours is a good idea for this investment community. If no one bites, it might be time to rethink your business idea.

You’ll Sharpen Your Marketing Strategy

Many crowdfunding sites allow you to post videos or photos as part of your business pitch. Just like you’ll be instantly told whether your overall idea works you’ll also have an instant response to your marketing campaign. Yes, your pitch isn’t the same thing as a television commercial but you’re still tossing out what you think is the best approach to selling your product. The amount of money you receive will tell you if your pitch worked or not.

You’ll Get Help

By tapping into crowdfunding you are basically taking on many new business “partners.” This doesn’t mean that all the investors are going to be chiming in with how you should be running your company but there could be a vast amount of knowledge that you can tap into besides the investment.

For instance, a restaurant owner who is looking to expand their business might find a former restaurant owner among the crowd who can offer sage advice. There could also be a contractor which might offer a good deal on the work. The bottom line is that you just don’t know who might be in your crowd that will be a help for your business.

You’ll Get Better Organized

Anytime you seek out investors for a business you have to be organized. Investors want to know their money will be put to good use. This means providing a business plan and opening up your books for inspection. If you’re not organized then you’re not going to attract any type of investor. Knowing you’re going up on “stage” will get you organized rather quickly.

How to deal with stress when starting your small business

Congratulations! You’ve just got your brand new small business up and running. It took a lot of hard work and planning but you can finally see your dreams coming true. Does this mean that all the stress associated with your start-up is now over?

Sadly, not likely.

As you settle into the routine of operating your small business you’ll be introduced to a whole new set of potentially stressful situations. Number one is family-related stress - the concern that you’re spending too much time at your business and not enough time with your family. Finding a way to strike that balance might be the key to alleviating that stress. Don’t let the excuse of “I don’t have the time” stand in your way. Make the time!

Other than family, here are some more stress busting tips you can start using today:

·         Get Physical: As in exercise. If you didn’t work out before you started your business then this is the perfect time to start. Join a gym and devote some time to sweating it out. This doesn’t mean turning into a gym rat but even a 30 minute cardio workout 3 times a week can help loosen up your muscles and clear your mind.

·         Have a Laugh or Cry: Bottling up your emotions is not healthy. That holds true whether you’re a business owner or not. Watching a funny movie and allowing yourself to laugh is going to release certain chemicals in your brain which will generate good feelings. It’s like giving your brain a “break” from all the things it has to deal with. Likewise, crying can also be stress reducing. This doesn’t mean standing in the middle of your business and breaking down in tears. However, if you can find a quiet moment and the tears do come, let them flow freely. You’ll feel better!

·         Stay Organized: As you embarked on your small business start-up you probably put together a business plan. You need to apply that same level of organization to your new day-to-day routine. Yes, there will be the occasional time which will cause you to deviate from that plan but having structure allows you to be flexible. Perhaps the most important “meeting” on your daily schedule is dinner with your family. That’s one item you shouldn’t neglect.

·         Treat Yourself: Being a business owner means you are suddenly in charge of a lot of people’s economic well-being. You’ll be constantly tending to your staff and your clients. But what about you? Often stress builds up as a result of not taking care of your own needs. As you plan out your week, carve out some special time to do whatever it is that brings you pleasure. It might mean going to the movies alone or spending time in the garden or just sitting by the shore watching a sunset. Whatever that moment is, include it in your schedule. Don’t wait for stress to overwhelm your life.

Tips on How to Generate a Great Business Idea

There are some that say that business ideas are a dime a dozen. The real challenge is finding a business idea which can translate into success and profit. Even a professional think tank whose sole mission is to create great ideas don't always hit them out of the park every time. Coming up with a great business idea is really a matter of trial and error. The most powerful lesson you can learn could be from your failures. The following are some helpful hints that can allow you to develop a proactive approach towards generating great business ideas.

·         Listen hard: A lot of the great business ideas come from a source that is available to everyone and that is listening to what other people have to say. This doesn't necessarily mean conducting surveys asking the question, "What's the one thing you need that would make your life better?" Instead it could mean just being aware of the people around you are saying. Take the occasional ride on the subway or bus and listen in on conversations between workers. Take lunch outdoors by yourself surrounded by an other workers to hear what they have to say. Is this eavesdropping? Of course it is but as long as you're in a public place you’re not breaking any laws by listening in on a conversation that someone is having right next to you.

·         Write it Down: There’s no telling where or when that next great idea might come from. You could be woken up in the middle the night with inspiration or find it sitting in a traffic jam. The important thing is not to let that idea escape. If you don't have access to a notepad and pen there are plenty of cell phone apps which allow you to dictate a random thought. At the end of the day or week go over your notes or record of memos and see if there's anything worth developing.

·         Walk Away: During the brainstorming process you could be put yourself under some self imposed pressure. If you say, "I have to come up with a great idea by five o'clock today", there's a very good chance you won't come up with any idea! If thinking about a project has you hitting the proverbial brick wall then get up from your chair and go for a walk. Take a shower. Go shopping. Do anything that will give your brain a rest and allow other sensory inputs to flow in. Once you clear out the stress you could discover that you're now free to create.

·         Don't Hesitate to "Borrow": The famous writer Tolstoy once said that every story idea is either a stranger that comes to town or a man embarking on a journey. If that is true, then every storyteller has essentially borrowed from every other storyteller; it's just a matter of putting your own spin on a variation of a theme. That same principle can be applied to generating a great business idea. Check out what the competition is up to. Maybe you could be doing the same thing only better. This kind of research could also inspire you to go off into an entirely different direction. Great business ideas don't happen in a vacuum.