How to Make Your Startup Attractive to Angel Investors

Angel investment is one of the most common capital sources for both startups and relatively new companies looking to expand. But drawing high-net worth individuals toward an early-stage enterprise or business proposal requires well placed effort. First of all, angel investors can’t fund something unless they know it exists, which means you’ll need to focus on getting the word out in the right circles. Second, they’re unlikely to bet on a venture unless it offers a substantial return. So a sound business plan and credible growth and revenue strategies are key.

However, according to research by Shai Bernstein (Stanford Graduate School of Business), Arthur Korteweg (University of Southern California Marshall School of Business), and Kevin Laws (Chief Operating Officer of AngelList), arguably the most important factor is the quality of the personnel that the candidate organization has assembled.

Exceptional founders, and a reputable team.

Bernstein, Korteweg, and Laws’s analysis indicates that the presence of visionary founders and reputable staff on a startup’s team is a big draw for angel investors. The data further suggest that experienced angels are likelier than inexperienced ones to emphasize the importance of the people factor. Angels with a lot of investing background are also likelier to take a chance on a promising startup or fledgling enterprise than are newcomers to the profession, who may prefer to “play it safe” by betting on companies that already have some traction.

Seek out promising angels, and do research on them.

Many angels specialize in a particular industry or niche, and it’s a good idea to seek out individuals whose areas of interest or specialization accord with your own, particularly if your proposal is esoteric or technical. Find out what sort of endeavours those investors have funded in the past. You can even attempt to contact previous beneficiaries of the angels you’ve identified as prospective funders of your project, to ascertain what worked in the past and what those angels tend to look for.

A strong pitch.

If you’ve ever watched a full episode of the American network television program Shark Tank—or its Canadian counterpart, Dragons’ Den—you may already have a good idea of how to distinguish a high-quality funding pitch from a lousy one. If angel investors invite you to pitch to them, you need to be ready.

Aim for a duration of around ten minutes—enough time to cover all the essential information without rambling or rushing. If your presentation is in digital format and consists of slides, anticipate spending around one minute on each slide. However, make sure you also have an analog Plan B in case of technical difficulties, which have a nasty habit of cropping up unexpectedly right at the moment of truth.

Unconventional ideas can be powerful in the business world, but in the context of a funding pitch, a pair of conventions are worth observing. One is appropriate attire—you should strive to portray yourself as a consummate business professional and/or choose an outfit that’s suited to your line of work. Another is the hook—you should begin the pitch in a way that piques the investors’ interest. Present them with a problem or dilemma they can relate to, and offer them an innovative solution.

 Answer the following questions in your pitch:

•  What have you and your team accomplished so far?

•  What does your target market/demographic look like?

•  Who are your competitors?

•  What is your strategy for both marketing to customers and delivering your product or service to them?

•  How do you generate revenue?

•  What do you anticipate your revenue stream would look like over the next five years if you met your funding goals? Is your assessment realistic?

•  How much money do you need from the investors to whom you’re pitching?

•  What is your endgame? Do you plan to eventually take your business public, sell to an established firm, or something else? (Angel investors like to know how they will recover their investment.)

Finally, rehearse your pitch until you know it like the back of your hand. Run it by a trusted friend—if s/he would invest in your business or proposal, there’s a good chance that an angel would too.

Tips for Small Business Owners and Startup Founders

Having a terrific idea for a business is only the beginning. Getting that idea from the "drawing board" to production is going to be a long and challenging journey.

The good news is that there are many resources and experienced folks standing by to help in your endeavor. The moment you embrace the simple fact that you’re not on your own, the better off you'll be. Here are some other helpful tips for small business owners and startup founders:

Bank Working Capital

You're going to need money for your startup. There's no way around that. Beyond lining up investors to back your business plan, you also should have some capital in the bank. This might not necessarily be for your business, but for your personal expenses. There will come a time in the initial phase of your start up when you're transitioning from a salaried position to entrepreneur. In other words, you're not going to have a steady paycheck, but you still need to pay the bills. A good starting point would be to have savings for at least four to six months of personal expenses. A decent size savings account will also let you float loans to your company to cover a wide range of expenses.

Start Small but Aim Big

Every great business owner has a story about humble beginnings. This is when a handful of employees worked together in "low rent" conditions to get things going. Although you know how big you'd like your business to become, it is not going to start out that way. Start small, working out of a space that won't cost you a lot of money. Your current home, apartment or parent's garage is as good a place as any. You also don't want to hire staff unless you've got a lot of work for them to do and all of that work should be generating income. The goal is to ramp up towards success.

Keep Records of Everything

No matter what, where or how you spend money for your business, there should be a receipt for that. You want to make sure you're keeping clean records of all of your expenditures and income. At the same time you also want to protect you personal assets. This is why it is important to incorporate your business and begin to run all your expenses through that entity. It's not a lot of money to set up a corporation and it will certainly pay for itself many times over.

Get a Plan of Action

You need a business plan. This can be a multi-page document or a graphic laden power point presentation. Either way it will become your road map towards success. That doesn't mean you have to strictly adhere to that business plan. You're going to make adjustments all along the way. However, with a well thought out business plan you'll be able to appreciate the trajectory of your business. That is also something your investors are going to embrace.

Investors Have Given You Money For Your Business. What's Next?

After working diligently on your business plan and targeting potential investors, you’ve managed to snag some much-needed capital.

Good work. Now what?

Essentially, you have to live up to the promise of your pitch and deliver the goods. How you involve your investors in the early phase of your startup will set the tone for the rest of your relationship.

The goal is to make sure you can remain on solid ground with the money people. This will help improve your relationships throughout the business community and open up the possibility to return to those investors for expansion down the road. Before you get there, consider these proactive steps for involving your investors:

Set a board meeting calendar. By setting a board-meeting calendar you're letting your investors know that you're serious about the business and about getting their input. You should actually set the schedule for the entire year. You might have to rearrange some future meetings but at least your calendar will be a start for this process.

Have an investor dinner. Before the first official board meeting, you might want to think about having an informal gathering over dinner for all of your investors and board members. This is a great opportunity for everyone to get to know each other. Then when you head into those board meetings you can dispense with the small talk and introductions and get right down to business.

Plan an offsite meeting. This should be a full-day affair. You can break up the day with some recreation like playing golf at a hotel but most of the time you'll be in conference to discuss all the matters pertaining to the company and the direction it is headed. You should save this marathon meeting for the third or fourth meeting of the year. During this meeting you can also have members of your staff come by to make reports or presentations about the growth of the company and problem areas to work through.

Schedule one-on-one meetings. Hopefully your board of investors will be frank and honest at all of the company meetings. However, there might be a huge benefit from maintaining these relationships outside of the boardroom. The occasional one-on-one lunch or dinner meeting is the perfect opportunity to keep those lines of communication open and uncover any "hidden agenda" issues.

Stay out in front of bad news. It's not all going to be "rainbows and unicorns." You'll have some dark days ahead. When trouble happens don't try to bury it in a company report. Get out in front of the bad news and let your investors know you're in top of things. No matter how bad it might be they would rather hear it from you then from Twitter!

Overall you want your investors to feel that are a vital part of your company's success. That's not a stretch. All you have to do is honor their commitment with honest communication. 

Is Alternative Lending a Good Option for Your Business?

Every business needs working cash. What if you need to get that cash before you open your doors? Suppose you need extra capital to expand your business? There was a time when the only game in town was to go to a bank to secure a business loans. However, with the roller-coaster ride that is the economy, banks have grown skittish when it comes to lending. Luckily, there are alternative lending options available. 

Can your business benefit from these?

The Alternative Lenders

There are various types of alternative lenders that you can research to see who might be a good fit for your company. Depending on your credit history and earning potential, your selections might be narrowed down but that doesn't mean you can't ask. 

Here are some alternative lenders to consider:

Credit Unions: A credit union is controlled by its members. It's also a not-for-profit type of institution so you are sure to get some decent rates. You'll find credit unions based out of your community and supported by various trades people, thus the "union" part of the credit union.

Micro Lenders: These are organizations that are charged with lending funds to economically disadvantaged communities. The goal is to spur business and you might be able to ride that wave into some serious cash flow.

Factors Lenders: Sometimes referred to as Accounts Receivable Lenders, these are alternative lenders who buy up a business's accounts receivable and provides a kind of cash advance to the company. You still have to stay in business and pay back the loan but it's a good way to get quick funds.

The Advantages of Alternative Lending

One of the biggest advantages of alternative lending is the flexibility. Unlike the mountains of paperwork and guidelines you have to follow with a big bank, an alternative lender will often have a streamline process for putting money into your account. They strive to make things less complicated.

Getting approved quickly is another benefit. You won't be wasting time with alternative lenders and that can make all the difference when it comes to keeping your business up and running. Best of all, alternative lending is a smart way to go when you consider the minimal risk. Often you won't have to put up collateral so no need to take out a mortgage on your home. Shop around and see what alternative lending sources can do for your business. 

How Venture Capital Funds Work

It used to be a popular misconception that venture capital funds only invested in companies that had traction and have proven products. Obviously, that misconception has changed with the large number of risky investments in startups. With the considerable amount of resources and advice available on how to pitch to VC’s, there still is a lackof understanding on how the industry really works.

Innovation has been the key driver of competitiveness within an industry. However, to bring innovative ideas to life requires more than just talent to succeed. As innovative ideas are considered risky for traditional banks to invest in, many entrepreneurs turn to the venture capitalists to bring their ideas to reality.

Venture capital has become an important source of funds for innovative and risky startups that may have a potential for high returns. A venture capitalist invests in a potential company in the hopes that their investment could give them a higher rate of return for themselves in a shorter amount of time.

Due to the risky nature of the investment, the venture capitalist spreads their risk over multiple prospects. This way, they minimize the risk of losing their money in one company and make it back from the one startup that makes it big.

Some characteristics of a VC firm are:

Investing in risky ventures with potential for high returns: VCs usually invest in unproven and innovative ideas which traditional financial institutions avoid. For that investment, they expect a ROI that is higher than usual. In general, they look for a rate o return that is within the range of 25 to 40 percent.

Hands on experience of an industry: VCs have prior experience and contacts which gives them an expertise in better management of the funds deployed. Not only do venture capitalists provide funding, they also provide a network and expertise that can help their investment grow. They can provide technical, marketing and strategic support.

Raises funds from several sources: There is a misconception that venture capitalists are rich individuals who are partnered together to invest in companies. Many VCs are not necessarily rich and almost always manage the funds on behalf of others. They raise financing from institutions such as other investment funds, pension funds, endowment funds, in addition to other successful individuals.

Diversify their portfolio: As mentioned earlier, VCs reduce their risk by developing a portfolio of companies instead of investing their entire fund into one company.

Short-term exits: As high ROI is important for any VC, they always make an investment with an eye for the short-term future. They determine whether they can see a return from their investment within 3-7 years. Their exits can range from getting bought out by a larger company, or taking the company public or even selling it to a private equity fund. 

Advantages of Venture Capital Investments

As a entrepreneurs, you may want to consider funding that range from few hundred thousand to a few million. Normally, you require this funding to grow your company by hiring more employees or the ability to do research and development. When faced with these situations there are many advantages of using a VC. 

These include:

• Securing a larger amount of money than you could from a commercial lender or government lender, turning your shares into more money in a shorter time frame. VCs normally make a decision in investing much faster than traditional financial institutions.

• They share the financial risk in expanding your small business.

• You can get specific experience from different kinds of VC firms, such as those specializing in early stage (startups) businesses or late stage (fully developed) companies.

Some Cons of Venture Capital Funds

Even though a VC firm can review your business and identify a lot of value in your company, it can be a disadvantage to accept VC funding. Some cons are:

• Losing your majority equity share to investors who are not passionate about your company.

• Possibility of surrendering managerial control to a VC firm

• Risking that a VC firm will take your company to a quick exit before it’s ready. 

• Losing competitive advantage in an industry by sharing privileged information about your business model to others.

Before choosing to work with venture capitalists, ensure that the pros outweigh the cons. The best position for a venture firm to be in is to have a substantial equity stake in a company. A VC earns their fees based on a percentage of the profits they create for their investors.

As the startup business owner you need to be realistic with your available equity stakes in terms of what you're willing to part with and the valuation of your company. It's important to find that balance and understand that first offers should not be generally accepted.  

Accepting a Position as a Director in a Company

 

Being invited to join a promising young startup is certainly a boost to the ego. Clearly, your qualifications and experience have impressed someone enough to offer you a position as director. However, you have to think like a business professional. Put aside the compliments and ask “Do I know what I’m getting myself into?”

 

Because you might be taking a radical change in your career path it’s vital that you do research before accepting a position as a director. The following are some key areas you should thoroughly understand about the start up.

1)      Their Finances

Start with asking, “How much money do they have in the bank?” and build from there. What you should be looking for are actual funds and not the promise of investors coming on board. A line of credit is a good thing for the company to have but without working capital, that credit can quickly exhaust itself and add to the red ink in a ledger. Beyond the working capital, you also want to examine the company’s valuation. This will include income projections versus expenses. Bottom line: You need to get the complete financial picture.

2)      Their Competitors

Every startup begins with the notion that they are better than their competitors. It’s your responsibility to take off the “rose colored glasses” and garner a true look at the marketplace. Their competitors wouldn’t be in business if they weren’t doing something right. What exactly are they doing that your startup can’t do? The opposite question applies as well when asked about the strengths of your potential company’s abilities. Not only are competitor’s sales important to review but also their approach to marketing strategies. How will your startup do things differently?

3)      Their Investors

In your new position as director for a startup you might be charged with the task to bring in new investors. Hopefully, that company will already have a few investors supplying capital and intelligence. You would be at an extreme disadvantage if there were no investors already on board. That might prove to be too daunting of a challenge.

4)      Their Board of Directors

Who will you be working with in this new venture? This is crucial to understand because engaging in a startup will have your mettle tested. You might be asked to work long hours with this group in addition to making other sacrifices in your personal life. Will it be worth it? It’s hard to judge that until you have some tangible sales figures but you certainly don’t want to invest your time and energy with a group of directors who aren’t up to the task. Don’t ever forget that the solid reputation which earned you the offer to join the startup is the same reputation that will be at risk.

Are you Ready to Quit Your Job and Start a Company?

So, you’ve got a great idea for a business that you’re eager to pull the trigger on. One potential obstacle: you’re working in a job now and unless you quit you can’t get your start-up going. What do you need to do before you quit your job and start a company? Think about these issues before taking the plunge:

1.      Money Coming in Versus Money Going Out

Only you know what you need to survive on in terms of income. Many new business owners often forgo a salary until their new venture is on stable footing. Can you survive without a steady paycheck? Don’t imagine what you’ll be making; be realistic about what you’re making now and what you can anticipate making two weeks after you’ve quit. The harsh reality is you’re probably going to take a salary hit in terms of reduced weekly take home pay. Can you survive with that?

2.      Business Plan Projections

What does your business plan say about generating income? If you don’t have a business plan, then you’re really not ready to quit your job! A properly prepared business plan will become your road map for success. If you have used realistic projections then you should be able to gauge when revenue will start rolling in. More importantly you should have a contingency plan ready to activate if those projections don’t hold up.

3.      Emergency Capital

Your contingency plan should include a kind of “rainy day fund.” This should be additional operating expenses you might require to keep your business running should you experience a downturn in the first couple of weeks or months. Quick example: You’re starting a business selling beach umbrellas but on opening day it begins to rain for two weeks straight. Will you have the money to pay your bills while you wait for the sun to shine?

4.      Family Support

You can never underestimate the need for family support when you open up a new business. You’re going to be asking for a lot of sacrifices from your family as you devote long hours to make sure your business is running properly. If they’re not as committed as you are to this start up then you’re going to have added stress which isn’t going to do anybody any good. This kind of support is critical when you are making the transition from one job to another. They last thing you want to ever say is, “Surprise: I quit my job!” Major decisions like that should be made in partnership with your family.

5 Startup Lessons I Wish I'd Known

If someone can develop an app that provides “hindsight” they would truly make a fortune. Sadly, most startup businesses stumble out of the gate only to embrace valuable lessons too late in the game. Can you benefit from any of these lessons learned from startup entrepreneurs?

1.      Line Up Early Investors

Operating capital is essential in any business whether it’s just starting or has been around for generations. For the new business, it is important to have working capital on hand to not only cover the day-to-day operations but also as a “cushion” for any unforeseen circumstances. Too often new business owners look for the big investors who want to minimize their risk by only investing in a proven entity. This means they won’t be interested in a first position investment. Instead, look for contributions from eager investors who are willing to come in early. It might mean smaller amounts from more investors but it could pay off in the long run.

2.      Bank Your Content

If content is king, then do you know where all your content will be coming from? A lot of excitement can be generated by launching a new website. All the social media networks will be lined up and you’ll get started with a powerful push by providing tons of fresh content. Unfortunately, that fresh content could quickly dry up if you don’t prepare for the long haul. You should treat content fulfillment just as you would with any other type of fulfillment: it has to be delivered on a consistent schedule and maintain the standards you set for the company.

3.      Be Smart With Your Marketing

There are many valuable resources to tap into in terms of online marketing campaigns. The real question is do you know what you’re doing? Just because you set up a Facebook page and Twitter account doesn’t mean you’re work is done. Set aside some of your marketing budget (yes, you should have a marketing budget) for online consultants with a proven track record of success. Let them be your guide.

4.      Reach Out

No company should be an “isolated island.” You should be forming business partnerships as an ongoing function of your operations. Suppose you are setting up a web business to sell custom sneakers. Wouldn’t it make sense to partner with a shoelace company? Think about how you can expand the reach of your business through these partnerships.

5.      Manage Expectations

Every new business startup dreams of fast success. The same can be said for anyone buying a lottery ticket. Just because you think you’ve got it all figured out doesn’t mean your business will perform according to plan. Expect the unexpected and understand that a business is meant to endure. Your six month plan is every bit as valuable as your five year plan and both should be grounded in realistic expectations.

Mistakes To Avoid When Owning A Franchise

On many levels a franchise business can be considered a “turnkey” type of business. In other words, a lot of the important work has already been done in terms of establishing a brand and providing for quality assurance of selling a product or service. However, just because you are investing into a franchise doesn’t mean you’re guaranteed 100% success. To optimize your return on your franchise investment be aware of these common mistakes and try to avoid them at all costs:

1)      Not Reading the Fine Print:

A common mistake is when a new franchise owner doesn’t understand or even has knowledge about their responsibilities to the franchise and may learn the hard way. Before you sign on to any franchise business, understand that there has already been a team of lawyers who have gone through every detail pertaining to that business, protecting the interests of the parent company. They have outlined every step including your role as a franchise owner. There should be no doubt about what you’re buying into. Remember, it’s all spelled out in the contract - that’s why not only should you read the fine print but you should also go over every line of the contract with a qualified attorney.

2)      Not Talking With Current Franchise Owners:

Buying into a franchise means you are buying into a network of like-minded business owners. These are the perfect resources you should tap into as you get your business up and running. You’re all on the same team and it stands to reason that the success of one franchise is good for all the franchises. You’re sure to have many questions to ask but make sure you go beyond the potential franchise owner you might be buying from. Seek out other owners in your community to assess their experiences with operating the business and their relationship with the parent company.

3)      Not Having the Right Amount of Capital:

Any type of franchise business is a serious investment that goes beyond the initial purchase price. You also need to have enough capitol on hand to cover the pre-opening costs and other business budget items. Just as you need to have a cushion of several months worth of savings set aside for your family, you should also have enough capital on hand to insure you can survive any potential lean times with your new business.

4)      Not Researching the Neighborhood:

Suppose you are looking to invest in a franchise business selling hamburgers. You’ve got a great location and plenty of parking but what if the majority of your neighbors are vegetarians? That probably won’t happen but you can see by that example how important it is to research the community you’re going into with your franchise. You might have a robust business during the week but will be hard pressed for customers on a Sunday. You could also find out that there is a late-night crowd on the weekends which can provide a boost to the business. It all comes down to a question of doing the right research.

5)      Not Working With the Parent Company:

As a franchise owner you’ll have access to all information and benefits provided by the parent company. While it is true that the day-to-day operation will fall on your shoulders, that doesn’t mean you can’t tap into your field reps for help. Take full advantage of those company representatives; that’s what they are there for!

Tips for Business Financing

The bottom line is that most businesses need some type of financing, if you don't have enough personal capital. There are numerous options available in today's market. Before borrowing from any source, conduct thorough research to learn how much the loan will actually cost and if that is the best option for you.

Before you approach any type of lender, you will need to prepare or update your business plan. Every lender needs to be convinced that you have the ability to repay the loan. A well written, detailed professional business plan will demonstrate to the lender that your business will indeed generate profits to enable repayment.

In some cases, a lender may require more collateral than the business can offer. The business may seem to have potential but the actual projected profits are slightly questionable. You may be asked to put up personal assets (car, home, personal investments) as additional collateral for your business loan.

Keep in mind that lending money is based on assessing risk and return. You may seem like a terrific person but that will only get you through the pleasantries of meeting with the lender. Getting down to the issues, the lender is in the business of lending money and making a profit from that loan. Therefore, you will have to demonstrate that your business does not present a risk and, moreover, that the loan will be guaranteed and will yield the return that the lender is interested in earning. Anything less than meeting the lender's expectations may result in not securing the loan or investment.

As a business loan or investment can be quite complex, and there are various tax issues to be concerned with, both personal and business; so it is most advisable to discuss all your options with your personal tax advisor. Although your business may need an immediate influx of cash, take the time to examine and consider the best options for your needs.

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More Capital for Women Entrepreneurs in Canada!

Let us not be fooled! In this era of civil rights and equality for all, women entrepreneurs are still fighting an uphill battle with the business community. For the last 18 years, a federally incorporated, non-profit organization known as "Women Entrepreneurs of Canada" has been dedicated to serving the interests of established women in business.

In Canada, 40% of all new start-up businesses are owned by women. Across the nation, Canada's top 100 companies account for 1.5 million jobs. In comparison, companies owned or led by women account for more than 1.7 million jobs. Furthermore, the number of women-owned start-ups is growing at twice the rate of those by men. The list of comparative statistics goes on but the point is crystal clear. Women entrepreneurs are major players in the Canadian business market. Yet, despite their numbers and influence, women in business still play second fiddle to their male counterparts.

This point is driven home quite clearly when women seek capital for development and growth of their businesses. One reason for the restrictions on capital available to women is the tendency of women to own and operate smaller businesses that are slower to grow and are considered higher risks such as retail and service.

Be that as it may, Women Entrepreneurs of Canada have called upon the Prime Minister to realize the plight of women in business and to address the needs of this substantial segment of the population accordingly. They recommend that the federal government develop an economic assistance program aimed at women owned small and medium sized businesses. Furthermore, they propose that the government develop support programs for women to provide access to technology and management training. This support should also finance and promote international women's trade missions.

Aside from government action, women entrepreneurs should form business alliances to share information and resources as well as establishing joint ventures to bid on large contracts. Women in the business world should share information as much as possible and use their contacts and knowledge to help others advance the cause of women entrepreneurs across Canada.

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