Crowdfunding In Canada - Tips For Raising Money

Looking for some crowdfunding investments to get your business started or expanded? This type of investing has become a viable way to collect capital that can be put to good use. As with everything in life, there is no such thing as a free ride. Here are some tips to consider when raising money through crowdfunding:

Tip #1: Show What You're Creating

Since your crowdfunding campaign will no doubt be launched online, there is no excuse not to include photos and/or videos of exactly what you plan to sell, make or provide. Even if you've created the next great "widget", make sure that you have a prototype that you can show off. Make sure your ideas are protected before you share them with your potential investors. When those money folks can see something tangible, they'll be more likely to part with their money.

Tip #2: Research Your Platform

Among crowdfunding sites, Kickstarter and Indiegogo are the most popular. These are the ones that most folks will go to first because they seem to be getting all the good press. Here in Canada, Kickstarter is getting ready to lower restrictions for more participation. Also check out Crowdfunder, RocketHub and Quirky. Spend time getting to know these sites and the community they attract. This research should help you find the right fit for your campaign.

Tip #3: Copy From Success

There are many crowdfunding success stories out there. Guess what? You can borrow from them when it comes to building your page. See what those campaigns used to attract investors. You can learn a lot from those investor comments. Was it the video that made the difference? Was it the pitch? Whatever worked, try to adapt it for your cause.

Tip #4: Build Up Some Sweet Perks

The benefit of crowdfunding is that there is no obligation for a return on that investment beyond the perks. To attract investors, you'll want to offer some goodies. The recent wildly successful "Veronica Mars Movie" Kickstarter campaign offered walk on parts in the movie, autographed scripts and interactions with the stars. All of these perks came at certain levels of investment. In other words, save the good stuff for the big bucks. Special note: Start the perks at the $25 level. This is the most common donation and a good way to get things fired up.

Tip #5: Work Outside the Crowdfunding

Just because you set up a page on Kickstarter doesn't mean your work is done. You need to get the word out about what you're trying to accomplish. There are many folks who stop by crowdfunding sites to see what’s new, however, that's not going to be enough for your needs. Think of your social media outreach. You should be using Twitter, Facebook and any other media outlet you can tap into to spread the news about your campaign.

Make it fun and watch the money roll in! 

The Best Business Opportunities For 2013

When it comes to starting up a new business there are two basic categories: Those you can get rolling right away or those that need years and expertise to build. For instance, starting up a biotech type of company will require a lot of investment and plenty of PhDs. On the other hand investing in a franchise could be as simple as coming up with the down payment for the business. Looking towards the coming year, here are the top 5 business opportunities for 2013. And yes, these could all be considered "quick start" companies.

Transportation for the Elderly

There is no escaping the fact that the baby boomer generation has grown up and are all heading into retirement. As the population ages, there will be an increased need to provide senior care. This type of specialized care will come in many forms but one thing is for certain; all of those seniors will need a safe and dependable way to get where they need to go. Folks of a certain age or infirmity may no longer be able to drive or take public transportation. An affordable door-to-door driving service can hold a lot of appeal to these seniors and their families. You might have the opportunity to buy into an existing business or start out with a couple of vans, certified drivers and insurance. Either way this is a business opportunity that is destined to expand in the coming years.

Bike Repair and Rental

As folks become more environmentally aware, they will be looking for eco-friendly ways to conduct their daily routines. One way would be to take an alternative method of transportation such as riding a bike. Many cities are helping support these endeavor by providing bike-parking zones. A business that can rent bikes would also be attracted especially in areas where there are tourists. Making simple bike repairs is also a lot easier to learn than fixing a car. This is also a perfect community business which can build a strong customer base in a neighborhood.

General Contractor

If you like working with your hands then you might be quite adept at fixing things. As the economy shows signs of improvements folks will be in the mood for a home makeover. Whether it's a new kitchen or bathroom or converting a garage into a spare bedroom there will be workers to supervise, permits to obtain and materials to purchase. This is the type of business that requires a bit more hustle but you won't be confined to an office.

Home Health Care

Like transportation for seniors, there is also a need for in-home care for the elderly. Being able to provide that kind of service with a staff of certified employees would be of a great benefit to the community. It would also provide decent job security because the demand will always be there. This is also another area where you could receive support from the government in terms of payments and guidelines.

Pet Care

Pet care is a multi-billion dollar industry. Dog and cat owners alike will think nothing of pampering their four-legged friends. A business that offers daily care such as dog walks or cat feeding will bring peace of mind to the owners of those companions. This is a low overhead business as most of the work will be done on location. All you really need to focus on is marketing, bookkeeping and staffing. 

Lessons Learned From Pitching Venture Capitalists

 

Raising money is as much a part of business as the goal of making money. As the old adage goes, “You’ve got to spend money to make money.” There’s an even older adage which posits, “Never use your own money.” One of the most popular sources of funds – especially for startups - is venture capitalists (VC), those who provide money in exchange for large ownership stakes.
 

Due to their popularity, VCs are extremely busy and hear thousands of pitches in a month. Out of that many, they invest in only in handful, hoping for a very lucrative exit in a short amount of time. To pitch a VC for financing requires the founders of a startup to not only be well versed in their own companies, but also do extremely detailed research on their potential investors. Not doing your research will make the difference in getting funded millions of dollars or being delegated to the black hole of has-beens. The following tips are some valuable lessons to learn about pitching VC’s and getting your startup funded.  

            Do Your Homework

Every venture capitalist you’ll be pitching to has their own distinct personality. You need to get as much background information on that potential investor as possible. Don’t just Google them but ask around – especially other investors. Do they have a short attention span? Would they prefer to see the bottom line numbers first and then the “sizzle?” What other successful businesses have they invested in? Why did they make those investments? In many ways, you’ll be giving the same basic pitch to every venture capitalist but if you can adjust to their investment criterias and individual personalities you’ll be ahead of the game.

Be Smart With Your PowerPoint

One of the most popular (and easy to use) skills for any business owner to have is the use of the PowerPoint presentation. This is not something you should be slapping together the night before the big pitch. Instead, it’s something you should be developing since the inception of your business plan. An effective PowerPoint presentation can’t stand alone. You’ll still need to “narrate” to fill in the gaps from your bullet points but you shouldn’t become top heavy with data. If you can make your point with a strong visual then go for it. Before building your PowerPoint, go online and view other presentations. Take note of what you like and “borrow” the idea.

Have a Thick Skin

Every entrepreneur walks into a VC pitch with dreams of walking back out with a check. That’s not going to happen. What will happen is you’ll be grilled aboutyour business. This is a good thing. The more you can engage that investor the better off you’ll be. Make sure you listen clearly to any question and think through the answer before blurting out something you think they want to hear. You’re not going to get the same reaction twice. Don’t let that throw you. Remain confident in your proposal and if they don’t bite move on to the next investor.

 Pitch the Facts

It’s great that you have conviction about your business idea but you can’t let that passion become pie-in-the-sky thinking. Over-valuing your company is the quickest way to turn off an investor. If you’ve got grand assumptions to make about business projections you better back it up with more than sweeping generalities. Just because the dog food industry is a multi-billion dollar business doesn’t mean your brand of dog food is guaranteed success. Sell your passion but back it up with the facts.

 

Mistakes To Avoid When Owning A Franchise

On many levels a franchise business can be considered a “turnkey” type of business. In other words, a lot of the important work has already been done in terms of establishing a brand and providing for quality assurance of selling a product or service. However, just because you are investing into a franchise doesn’t mean you’re guaranteed 100% success. To optimize your return on your franchise investment be aware of these common mistakes and try to avoid them at all costs:

1)      Not Reading the Fine Print:

A common mistake is when a new franchise owner doesn’t understand or even has knowledge about their responsibilities to the franchise and may learn the hard way. Before you sign on to any franchise business, understand that there has already been a team of lawyers who have gone through every detail pertaining to that business, protecting the interests of the parent company. They have outlined every step including your role as a franchise owner. There should be no doubt about what you’re buying into. Remember, it’s all spelled out in the contract - that’s why not only should you read the fine print but you should also go over every line of the contract with a qualified attorney.

2)      Not Talking With Current Franchise Owners:

Buying into a franchise means you are buying into a network of like-minded business owners. These are the perfect resources you should tap into as you get your business up and running. You’re all on the same team and it stands to reason that the success of one franchise is good for all the franchises. You’re sure to have many questions to ask but make sure you go beyond the potential franchise owner you might be buying from. Seek out other owners in your community to assess their experiences with operating the business and their relationship with the parent company.

3)      Not Having the Right Amount of Capital:

Any type of franchise business is a serious investment that goes beyond the initial purchase price. You also need to have enough capitol on hand to cover the pre-opening costs and other business budget items. Just as you need to have a cushion of several months worth of savings set aside for your family, you should also have enough capital on hand to insure you can survive any potential lean times with your new business.

4)      Not Researching the Neighborhood:

Suppose you are looking to invest in a franchise business selling hamburgers. You’ve got a great location and plenty of parking but what if the majority of your neighbors are vegetarians? That probably won’t happen but you can see by that example how important it is to research the community you’re going into with your franchise. You might have a robust business during the week but will be hard pressed for customers on a Sunday. You could also find out that there is a late-night crowd on the weekends which can provide a boost to the business. It all comes down to a question of doing the right research.

5)      Not Working With the Parent Company:

As a franchise owner you’ll have access to all information and benefits provided by the parent company. While it is true that the day-to-day operation will fall on your shoulders, that doesn’t mean you can’t tap into your field reps for help. Take full advantage of those company representatives; that’s what they are there for!

Hope on the Horizon for the US and Canada

The news is out – the recession is over! Or is it?

Whatever you read today seems to have a different opinion. Some say that the worst is behind us and we're recovering very nicely, thank you. Others say that we're experiencing a temporary lull before the next storm. Optimists say we can return to our previous standards of living. Pessimists say that we should learn from our mistakes and prepare for the next rainy day.

The truth probably lies somewhere between the two. The fact is that the best of economists will tell you that predicting the future is virtually impossible. Yet, when the figures are checked and re-checked, the recent economic indicators are rather positive. Forget the major "what-if" theories and focus on what's really happening.

Recently released figures for the final quarter of 2009 indicate a growth in the GDP of both Canada and the U.S. In the U.S., the growth is attributed primarily to inventory rebuilding. While some consider that a temporary measure, likely to taper off, others point out that the need for increased inventory is due to resurgence in consumer spending. True, consumers are still spending their money more cautiously but the figures remain positive.

Not just consumers are spending more. Business investments grew by 2.9% in the final quarter, as compared to a nearly 6% drop in the third quarter. Equipment and software investments rose by a whopping 13.3% for the quarter. Also, net exports added to the U.S. GDP, indicating that the Americans are now using their weak currency and high productivity to their benefit in foreign trade.

Back in Canada, economists have re-examined all the figures and are pleasantly surprised that economic growth in the fourth quarter exceeded 4%, well above the forecasts. The Canadian figures continue to rise well, indicating that recovery is progressing.

It's hard to tell but, for the time being, after a treacherous journey, both Canadians and Americans are safely on the way back home.

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