3 Lessons Every New Manager Needs to Learn

There is a first time for everything. Your first bike ride. Your first report card. Your first car. Your first time

as manager.

For those first three, you probably had a lot of help from a parent, a teacher or an instructor. When it comes to taking over the reins of management, you probably learned as much from the bad managers as with the good managers you've had to work with.

Hopefully, those lessons will prove valuable as you move into this next chapter of your career. After unpacking your office and making sure they spelled your name right on the door, you'll want to consider these top three lessons every new manager needs to learn:

Not Every Employee Will Stick Around

As a manager you are taking responsibility for your team. You want them all to shine and live up to their potential. But guess what? For some they may decide that they will grow better at another company. There is nothing wrong with hiring personnel that you know might only stick around for a few years.

As long as they get the job done, they don't have to aspire to the lofty heights of the corporate tower. This means that you should embrace employee turnover. Mixing up the staff can be a good thing and keep everyone on their toes. However, for those team members who do excel you want to keep them around. It doesn't make sense to get rid of your heavy hitters.

Be the Boss in the Decision Making Process

A good manager will listen to their staff. Keeping those lines of communication open is vital to maintaining a productive work atmosphere. Yet, when it is time to make a final decision you need to become the ultimate "decider." It won't be uncommon for you to look around your conference room and find that the majority of your staff disagrees with a particular decision. If the workplace was a democracy this would matter. It's not and that's why you have to step up and pull the trigger on the decision. Sink or swim, this is what a manager does.

Be Friendly but Don't Be a Friend

Many companies are proud to boast that their workers are like one big family. While it is true that this can create big returns in terms of productivity it can also become a major hindrance. If tough choices have to be made about the direction of your company you're going to have an extremely hard time letting down "your family."

This doesn't mean you can't be friendly with your staff. In fact, you should. However, there is a vast difference between going out for the occasional lunch or happy hour and becoming so immersed with all the ups and downs of their private lives. It's always best to keep it professional. 

Should You Hire for Experience or Personality?

If all hiring was conducted strictly by reviewing resumes it would be very easy to make the best staff picks. You can quickly size up a potential employee's education and real world job experience by scanning their CV.

However, that won't necessarily provide you with the full portrait of that worker. That's why the in-person interview is a vital step in the hiring process. It's through the one-on-one interview that you can access the individual's personality and whether or not they'll be a "good fit" for your company.

All of this begs the question: Should you hire for experience or personality?

Building a Better Staff

If an employee doesn't have a specific skill set they can always be trained. That approach works best when the skills required have more to do with operating equipment or computer programs. When the requirement is something like sales or marketing, those skills might be harder to come by because they are personality based. Building a strong staff for your company means assessing your specific needs beyond the "I want to work with good people" idea.

A valuable employee needs to be equal parts dependable and a team player. The majority of folks who quit a job do so because they can't get along with a co-worker.

Is it their fault or the fault of the co-worker? How much of a role does personality play into that type of decision?

There is no guarantee that everyone you hire is going to get along and become the best of friends. They just have to work well together. However, there might be a slight edge when it comes to hiring personality over experience.

Putting Personality First

There are a few reasons why hiring an employee for their personality might be a benefit for your company. A staff member that gets along with others could mean they'll be sticking around.

A lower employee turnover rate helps increase productivity. If you don't have to take time out to retrain workers than you'll be able to focus on the tasks at hand. This idea of a productive team comes into play when there is room for advancement. Allowing for promotions within your company keeps the "family together."

The goal is to stick with the good hires and toss out the bad hires.

Every new hire means you're making an investment in that employee. Do you want your return on that investment to come back in the form of a good team member or someone who causes friction?

A person with an abrasive personality can still get the job done, but at what cost to company morale? You also have to consider your company's relationship with your clients and customers. Simply put, do you want the face of your company to be smiling or frowning? 

Create Your Own Videos to Help Your Customers

Can creating an online video help your business? Consider the facts: ComScore released a study that found a whopping 82.5% of American Internet users viewed a video online. Another report found that in 2010, 30% of Internet traffic was video content.

By this year, that number can go up to 90%. Next to Google, YouTube is the biggest search engine on the net. There are over 60 hours of video uploaded every single minute for a total of around 4 billion videos being posted every day.

About 800 million users stop by YouTube every month. That's an amazing range of audience to try and tap into and that is just YouTube.

In the business arena, consumers spend more time at a website watching a video as opposed to a site without that type of content. More folks would rather watch a video than read text so how can you tap into potential customer base?

That's easy: You have to create your own videos. If you're not convinced yet, consider these other factors:

Videos can be the best way to convey a lot of information.

A video can deliver a lot of messages in a short amount of time. This is especially important when it comes to company branding. Writing blog posts will only take you so far. With a video, you can reinforce the positive attributes of your company's product in a memorable way.

Make videos with humor and you'll go even further in terms of brand retention. You'll also be able to form your company's personality through your video presentations. That's going to be extremely valuable.

Videos can have multiple uses.

A video docked on your website can be a terrific asset, but a good video has a broad range of uses. It can be purposed on YouTube and other sites to bring traffic back to your site. The video can also be embedded in an email newsletter or used in a sales presentation.  

Videos are what your customers want.

Consider the tale of two websites. One has fun videos and the other just copy. Which one will get more engagement? The one with videos. If you want to keep your customers engaged give them what they want and that would be video content. In other words, if you're not making videos your competitor will.

Videos will continually be useful.

There are some studies that declare by 2014, the vast majority of mobile data traffic will be video. Every Smartphone and pad device has the capability to watch videos. By creating this type of content you'll be positioning your company to be "on the go" wherever your customers are headed. 

How To Use a Virtual Assistant in Your Business

We still might be a few years away from robot butlers, but that doesn't mean we can't put technology to work to help our businesses. We're talking about virtual assistants. These are outsourced contractors who, through the magic of the internet, can perform tasks from research, making appointments and even customer service without having to be local.

They mostly work from their own home, which can help you cut down on office overhead. They are freelancers with a specific skill set that is needed by your company. Whether it is a virtual content writer or virtual administrative assistant, many business owners are discovering the benefits of working across the internet.

Here are the advantages to think of when hiring a virtual assistant.

Accounting:

A virtual assistant makes a perfect bookkeeper. If you have set up an online bookkeeping system for your business, then there is no reason why you can't share that with a remote accountant. Not only can a virtual assistant maintain your financial records but they can also follow up on unpaid invoices or outstanding bills. You obviously need to work with a reputable person if you're going to turn over your financial information - this is not someone you should find on Craigslist. Instead, look for a professional company who handles this type of work.

Competitive and Customer Research:

You know how easy it is to get lost in online research. One minute you're looking up relevant information about your competitor and the next you're watching YouTube videos of baby pandas. Why not let a virtual assistant handle your online research chores? You can task them with an assignment and set them loose across the Internet. This type of research can cover everything from finding your next blog topic to seeing what new products are coming onto the market that relate to your business. They could also research other businesses or investors to help prep you for a meeting.

Database Management:

Hopefully your business will grow by leaps and bounds very quickly. If so, then your customer relationship database will also be expanding. Not only will you need an easy to access contact list of vendors and business associates but you'll also have a customer email database to manage. With access to your servers, a virtual assistant trained in this type of work can make sure your lists are up to date and error free.

Travel:

If traveling is part of your business then you'll certainly want to keep an eye on your travel expenses. There are plenty of amazing deals on hotels, flights and rental cars to be had out there in cyberland. Do you have the time to sort through it all? A virtual assistant can make all the arrangements and find you the best deals.

Once you've used a virtual assistant for even the simplest of tasks, you'll find that you have more time to focus on building your business instead of running it.  

Keeping Your Startup Passion Alive

Do you hate getting out of bed for work each day?

We've all been there.

But what if that job you're dreading is one of your own creation? You might have started your own business with plenty of passion but that doesn't mean that passion can't diminish especially when all the "headaches" of running a business rear up.

Here's how to continue to keep your passion alive for your startup:

Don't settle for failure.

Just because you've "lost that loving feeling" for your business doesn't mean you can't get it back. Failure is not an option. That should become your new mantra. Simply put, the work needs to go on because you've invested so much in building up your company already. If you're on your own, then take a day off doing something you love to reinvigorate yourself. If you've got a staff then it's even more important for you to "snap out of it!" Those folks are depending on your leadership. Don't let them or yourself down.

Ask for help.  

In the business world and in life we could all benefit from an objective perspective. A business coach or a mentor would be a sensible investment to help you get back on track and fire up your passion. This is someone who can hold you accountable with regard to your goals. They'll also be able to provide motivation and the necessary "kick in the pants" when needed.  Setting up a weekly phone call can get you back on track.

Reaffirm your goals.

Do you remember why you started your business in the first place? Was it to retire at the age of 40 with a million dollars in the bank? Was it to have a company you can share with your family? Was it simply to be your own boss? Whatever those initial reasons were for your startup you need to get back in touch with them. Maybe a properly placed photo to remind you of what you're fighting for will do the trick. Even the greatest ideas for a business will meet with obstacles. When you commit yourself to your goals then jumping over those obstacles shouldn't be a burden.

Reset your priorities.

It's amazing what a simple to-do list can do for resetting your priorities. Write out all the things that need to be accomplished around your business. Then set a specific deadline for the completion of those items. As you move down the list and accomplish the tasks, scratch them off the list and celebrate. This will help you focus on your business and, in a roundabout way, reignite your passion.  

Lessons Learned From Retargeting Customers

Just because a customer goes searching on a specific website doesn't mean they can't be "approached" again at a later date with the same product. This concept of online marketing is referred to as retargeting or remarketing.

You've probably experienced this as a casual internet surfer without even realizing that you've been retargeted. If you go to a site like Amazon and search for T-shirts a banner ad from Amazon for that product could pop up on another website you visit later in the day.

With the use of tracking cookies, advertisers can follow you around multiple websites and target specific advertisements.

And guess what? It works.

Retargeting customers has been known to drive conversion rates up by 70%. Here are the best ways to create a retargeting campaign.

Pick the right platform.

As you approach retargeting, you'll have two options with regard to the type of programming platform you can utilize. A managed platform will have you partnering up with a retargeting provider that will help you set up your campaign using specific metrics. The self-service platform gives you more control over the targeting of audience segmentation and customer tracking.  The provider can walk you through the process. A few examples of the kinds of online retargeting providers to look at are Google Adwords, ReTargeter, AdRoll and FetchBack.

Pick the right campaign settings.

Once you settled on which provider will be helping you launch your retargeting effort, you'll need to determine your targeting parameters. In other words, how will you find the customers you're looking for?
For instance, will you be selling your product overseas? Many retargeting vendors offer default settings to advertise to international consumers. If that's not a market you're ready for, make sure they "click off" that option. The same goes for setting up the specific time and day when you run your retargeting ads. If you're a site like Amazon then you're a 24/7 business.

However, if you have a sales forces that needs to deal with customers during specific hours than those are the hours when your retargeting should be running. There are other factors like cookie duration and offer rotation which need to be taken into account. Once again, your provider should be able to walk you through these factors.

Pick the right segmented audience profile.

Retargeting lets you get specific with your customer base. For instance, you might sell products to men and women but they aren't necessarily the same products. You want to be able to segment your audience profile so the right ads reach the right customer. It might help you divide your website into those specific areas of interest that will appeal to various demographics.

Pick the right tests.

The strength of a successful retargeting campaign will be based on which ads work. You need to test your campaigns for optimal results. You should test variables such as ad headline, ad copy, background colors, images and calls to action. Using analytic testing will help you find out which is the most effective approach to your retargeting. 

4 Tips for Startup Founders

The best business advice often comes from those entrepreneurs who have "been there and done that." Here are 4 tips for startup founders from startup founders:

Don't rush your product to market.

"It’s natural to be in a hurry to get product out the door, but take a breath first and really gauge where you are. Slow down when it comes to key decisions, said Dan Belcher, co-founder of Boston-based Stackdriver. Sometimes doing things too early is just as bad than doing them too late.

Do all the jobs first.

Think of this as the "Undercover Boss" paradigm. On that popular reality show, a CEO puts on a disguise and goes down to join the workers to get their perspective on things. Perhaps you should give this a try. "Founders should do every role first before hiring someone to take it over. This helps me understand who I’m hiring, what they should be good at, what they should be doing and how to measure their success,” said David Mytton, founder of Server Density which is a London-based provider of server monitoring services.

Be smart with your hiring.

This is solid advice because hiring before there is a demand for your product is a good way to run through all your working capital. That doesn't mean you shouldn't always be on the prowl for new talent. “You should always be interviewing and always be hiring regardless of your headcount plan,” says Stackdriver co-founder Izzy Azeri. “It’s so hard to find good people and the founder is always the best recruiter.”

Brace yourself for failure.

This doesn't mean you should expect that your company is going to go under but there will be times when things aren't going to work out like that should. That applies to whether you're selling shoes or developing mobile phone apps. Dan Foody is the co-founder of Cloze. They have created an app merges a user’s mail and social media messages. "Apple restricts developers to at most 100 beta test devices for any app. In today’s world that’s not nearly a large enough audience to refine an app (especially a consumer-focused one),” Foody said. “You need hundreds to thousands of beta testers. How can you avoid this pitfall? Build a web app first so you can learn the hard lessons up front with a wide audience without being restricted by platform and store limitations.”

Why Building an Email List is Important for Your Business

It’s as simple as this: If you want to be a successful marketer these days, you need a solid email list. Having an email list helps ensure that your message will be in your customers’ inbox and will be welcomed there.

When you've signed up for email from a specific company you're opting in. In other words, you want those newsletters, special promotions or coupons. Every business that has an online presence should have an email list. Truth be told, building an email list is a gold mine for your business.

There are a few reasons as to why building your email list is a good idea:

Building customer loyalty.

If a customer has signed up for your company's email then they are a willing reader. With every email you send out you have the chance to build up that customer loyalty because you'll be treating them to an "insider's" perspective to your business. They want the info, so let them have it! A customer who has already made a purchase through your web portal will know how easy it is to get what they want. When you send that customer information about a new product or a special promotion they'll be inclined to shop again. Just make sure you've got strong call-to-actions in your email that will make them want to click to your site.

Affordable marketing.

In terms of marketing cost effectiveness, you simply can't beat emails. The cost of using autoresponders are much cheaper than they used to be a few years ago… and for less than $10/month you can create a marketing system that will reap dividends! With one click you could reach thousands of customers instantly. Remember these are customers who have asked for you to keep them informed. They want to learn more about your company and receive your promotions - can you say that about direct mail marketing? You can't! Even a small percentage of sales that would be generated by an email blast would pay for your marketing campaign many times over.

Personal touch.

It’s casual and friendly — a great way to build trust with people. As part of your overall online marketing strategy you should set up Facebook and Twitter accounts to build out your social media network. However, those sites require a kind of active participation from your audience without a guarantee of viewing your content. In other words, if a customer only checks their Facebook page once or twice a day they might miss your update in their newsfeed. On the other hand, they're going to open every email you send them because they are checking their "inbox" throughout the day. This includes checking on mobile devices. Additionally, there are no other distractions with reading your email. Facebook and Twitter can be great marketing tools but you'll be competing for attention. With an email you've got a one-on-one contact that is priceless.

Targeted offerings bring extra revenue from your list.

The majority of your customers will appreciate you keeping their private information private. That doesn't mean you can't share affiliate products with your customers. Suppose you're selling personalized coffee mugs. It would stand to reason that someone selling gourmet coffee would appeal to your email list. The key is to be smart with your affiliate offers. If you're selling mugs you shouldn't offer a great deal on tires. Don't give a customer an excuse to opt out of their opt in. Depending on the size of your email list, you could offer it for sale to other companies. Just make sure you haven't made the claim that you wouldn't do that!

Bottom line: Build your email list and it will pay for itself tenfold! 

How to Build Your Social Media Strategy

What is your social media strategy? If the answer is, "I don't have a social media strategy" then you better get on board. Even casual users of sites like Facebook or Twitter can see how successful companies are utilizing these platforms to expand their customer base. Are you ready to get in on all that action? Building a PR outreach program is important in getting media attention for your company. Here is how to do it:

Set goals.

Before you can launch your social media strategy you need to be clear about your goals. Yes, increasing sales should be at the top of the list but get specific. What type of return are you looking for? Do you need to increase sales by 10%? 20%? You can also put social media to work to support brand identity and build a customer base. Nothing wrong with an "All of the above" approach but get some target numbers together.

Keep the conversation going.

As you enter the wide world of social media networking, you need to embrace the concept that this is an ongoing marketing plan. This doesn't mean you have to monitor your company's Facebook page 24/7. However you do need to keep your followers engaged. You don't always have to hit them with the hard sale but ask questions to get a conversation going. Asking to share holiday memories is always a good conversation starter. You can relate your queries to your product without it coming across like a pressure to buy.

Build a content schedule.

Now that you know your goals (see above) you should begin to plot out your content schedule. How many messages will you send out in a day or week? What time will these messages go out? Keep in mind that if you post something on Facebook at 9 a.m. your west coast followers won't be up looking at their Facebook. By the time they do check in, your post could get lost in their newsfeed. Additionally, you'll want to put serious thought into your posts. Don't scramble and post something random just for the sake of meeting your schedule. Work it out in advance.

Give away stuff.

We all like free stuff. Whether it's an informative eBook, a coupon or 2-for-1 sale, offering your followers the occasional freebie will keep them checking in for more. This is a terrific way to build up your "likes."

Follow the numbers.

Once you put all your social media plans to work, you'll want to find out if they are being effective. Every social media platform has some type of analytics program to help you gauge your traffic. You'll be able to see where spikes in visitors occur and adjust your content schedule. Stay on top of these numbers and build from there. 

Top Female Entrepreneurs Under 30

Successful entrepreneurs come from a wide variety of backgrounds and they certainly aren't limited to a "boy's club." Here are 10 rising female entrepreneurs you should keep an eye on:

Sarah Prevette, 28, founder of Sprouter.com

Hoping to connect like-minded entrepreneurs, Sarah created an online community where these professionals can share valuable business insights and socialize. Questions asked by new startup owners are answered by the entrepreneurs who have already gone through the challenges of starting a business from the ground up. It's a face-paced environment that has attracted tens of thousands of community members and several "angel investors."

Ashley Qualls, 20, founder of Whateverlife.com

Ashley started her successful online business at the ripe old age of 14 but she was really working on websites since she was nine. The site offers all kinds of tutorials for setting up webpage layouts and HTML programming. Recently, Ashley was offered $1.5 million to buy out her company. She turned it down. Today, her web traffic averages up to 360,000 daily visitors.

Catherine Cook, 22, founder of MyYearBook.com

If you want a perfect example of brothers and sisters getting along than look no further. Catherine and her brother David founded this teen social site that currently clocks in with 25 million members and revenue topping out at $24 million. Look out Facebook!

Justine Ezarik, 26, founder of iJustine

If the success of an online entrepreneur can be defined by the number of followers than Justine certainly hits the mark. Currently she has over 1.2 million Twitter followers and over 400,000 Facebook fans. That is on top of the 1 million subscribers to her YouTube channel. What is Justine offering? Viral comedy videos. Can that be a business? When you consider that Justine has pulled in around $75,000 from YouTube alone than yes, it's a business.

Lauren Bush, 26, founder of FEED

Not every successful entrepreneur has to stay "online" they can actually get out and help folks in need. Lauren set up FEED as a non-profit organization dedicated to feeding the hungry. Since its inception, FEED has provided over 50 million meals at spots all around the globe. She has accomplished this goal by selling reusable grocery bags with half the profits from the sales going to the meal programs. It's a win/win all around.

Alexa von Tobel, 26, founder of LearnVest

The mission of LearnVest is to help young women foster proactive habits that can provide them with financial security for years to come. The goal is to start early in life and grow towards independence. The site started out with $1.1 million in funding and today has secured over $5.5 million in development funds and has signed up over 100,000 members.

Kyle Smitley, 25, founder of Barley and Birch

Organics are a big business and not just with food. Kyle Smitley understands the need for these types of products and created an organic clothing line for kids. These eco-friendly outfits have become a huge hit with the "green mom" crowd. So far she has managed to place her clothing line in over 25 stores.

Maddie Bradshaw, 15, founder of M3 Girl Designs

What would you do with a million dollars if you were only fifteen years old? You should ask Maddie because that's how much her school locker decoration and jewelry company has brought in so far. Her target are all the young girls her age and who would know better than one of their own.

Rachel Hollis, 27, founder of Chic Events

Chic Events was born in Rachel Hollis' basement in 2004 thanks to her passion for throwing great parties. She's turned that talent into an event planning business that has generated close to a million dollars in revenue. Whether it's a movie premiere, wedding or sweet sixteen, Rachel can make it a Chic Event.

Alexa Hirschfeld, 26, founder of Paperless Post

This is another sibling-founded business started by Alex and her brother that creates cyber wedding invitations. That simple idea has allowed the duo to bring in $6.3 million in funding and rocketed them to profitability within a year of opening their business.