DreamWorks Buys YouTube Channel for $33 Million

The popular kid's YouTube channel  AwesomenessTV was recently bought by DreamWorks for a hefty $33 million.

Never heard of AwesomenessTV?

Chances are if you have a youngster in the house with access to YouTube they know all about Awesomeness.

This is a distinct YouTube channel with 500,000 subscribers. It's kind of like an online version of Nickelodeon that with great video content. Now all the DreamWorks characters from such features as Shrek, Kung Fu Panda and How To Train Your Dragon will have a steady outlet. It's the perfect cross promotion for future releases and merchandise. This is the first purchase of a single YouTube channel to a major media company.

"AwesomenessTV is one of the fastest growing content channels on the internet today and our acquisition of this groundbreaking venture will bring incredible momentum to our digital strategy," said DreamWorks Animation CEO Jeffrey Katzenberg.

This deal is all the more awesome considering that this channel has only been up and running for two years. All of this points out the growing important of online video content. Consider these factoids:

• A Cisco Systems survey finds that 40% of all consumer internet traffic is for online videos. They predict that number will reach 62% by 2015.

• YouTube receives close to 3 billion views per day. That equals to about half the world's entire population watching a video at least once a day.

• Comscore.com has found that within the past year there was a 66% increase of video viewing on mobile platforms such as Smartphones and pads.

How can you put this power to work for your company? Obviously you have to consider adding video content to your company website. Those videos can simultaneously be uploaded to your own YouTube channel for cross promotion. Here are some thoughts about making a valuable video.

Give it a purpose. Before you think of putting anything on tape, think about why you're doing this. Do you need to introduce a new product? Are you providing helpful "how to?" Are you hoping to drive traffic to your company's online store? All of the above? Work out your strategy because that will inform every decision you make.

Tell a story. Your online video might not become a blockbuster like "Iron Man 3" but you still want to have a strong beginning, middle and end even if you're merely demonstrating how to plant a tomato garden. Try not to present information in a static way. Think of all that you're competing against that is already online. Make your video entertaining.

Get the right pace. Most experts will tell you that a three-minute video is the optimum time. There are some circumstances where you need more time to tell your "story" but be aware of the limited attention span of all your potential viewers. There is just too much else to do on line.

Strive for quality. You know when something looks cheap. That's what you want to avoid. Thankfully, technology has allowed us to shoot and edit high-end videos right on our phone. The key is not to rush. If something looks or sounds cheesy, how do you think that will reflect on your company?

The hope is to go viral with your company video. That way you get tons of marketing for free. Start paying attention to other company videos and what is deemed viral.

How can you utilize those ideas for your video? Who knows? You might just be creating the next YouTube sensation! 

Create Your Own Videos to Help Your Customers

Can creating an online video help your business? Consider the facts: ComScore released a study that found a whopping 82.5% of American Internet users viewed a video online. Another report found that in 2010, 30% of Internet traffic was video content.

By this year, that number can go up to 90%. Next to Google, YouTube is the biggest search engine on the net. There are over 60 hours of video uploaded every single minute for a total of around 4 billion videos being posted every day.

About 800 million users stop by YouTube every month. That's an amazing range of audience to try and tap into and that is just YouTube.

In the business arena, consumers spend more time at a website watching a video as opposed to a site without that type of content. More folks would rather watch a video than read text so how can you tap into potential customer base?

That's easy: You have to create your own videos. If you're not convinced yet, consider these other factors:

Videos can be the best way to convey a lot of information.

A video can deliver a lot of messages in a short amount of time. This is especially important when it comes to company branding. Writing blog posts will only take you so far. With a video, you can reinforce the positive attributes of your company's product in a memorable way.

Make videos with humor and you'll go even further in terms of brand retention. You'll also be able to form your company's personality through your video presentations. That's going to be extremely valuable.

Videos can have multiple uses.

A video docked on your website can be a terrific asset, but a good video has a broad range of uses. It can be purposed on YouTube and other sites to bring traffic back to your site. The video can also be embedded in an email newsletter or used in a sales presentation.  

Videos are what your customers want.

Consider the tale of two websites. One has fun videos and the other just copy. Which one will get more engagement? The one with videos. If you want to keep your customers engaged give them what they want and that would be video content. In other words, if you're not making videos your competitor will.

Videos will continually be useful.

There are some studies that declare by 2014, the vast majority of mobile data traffic will be video. Every Smartphone and pad device has the capability to watch videos. By creating this type of content you'll be positioning your company to be "on the go" wherever your customers are headed. 

CorporationCentre.ca Client Testimonials

It always feels great when a customer calls or emails us about the excellent service they've received from our hard working staff! Check out what other former clients had to say about Corporation Centre in our video!

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Video Series - Belvada Cosmetics

Belvada Cosmetics - Trademark Registration and Document Filing

 

 

Belvada Cosmetics is known for its innovative and creative product development in the cosmetics industry, and prides itself on using advancements in technology to improve consumer experience with cosmetic purchase and use. For instance, Belvada has designed a revolutionary one-handed mascara wand making it easier for women on-the-go to apply to their lashes anytime and anywhere.

Belvada has grown considerably since it was founded in Canada, expanding into the US and UK markets but the company still uses CorporationCentre.ca to register trademarks for all their product designs. With the paperwork in CorporationCentre.ca’s hands,  Belvada can continue to focus on coming up with new ideas and designs to improve make up use for women, knowing that their trademark registrations are being taken care of quickly and efficiently.

Watch the video above to find out more about Belvada and CorporationCentre.ca services!

For more information on Belvada Cosmetics, please visit www.belvada.com.

Video Series - BOSHnewmedia Communications

BOSHnewmedia Communications - Trademark and Business Referral

Dawn Boshcoff had good foresight to change her career path 10 years ago by studying New Media Journalism and subsequently founding BOSHnewmedia Communications, which provides creative and innovative messages for brands to better position themselves online. Now, with the rise of social media, search engine optimization and other growing online marketing outlets, BOSHnewmedia has positioned itself to be a strong contender in the competitive marketing communications industry.

When Dawn was looking to register a trademark she quickly came across CorporationCentre.ca online and, after careful research, she applied for her trademark through the CorporationCentre.ca filing services. After finding the process to be easy and worry-free, with great customer service, Dawn continues to refer her clients to CorporationCentre.ca for all their business needs. As the saying goes, the best marketing is always word of mouth. Thanks Dawn!

To find out more about BOSHnewmedia Communications, visit her website at www. boshnewmedia.com.

Video Series – Éditions Dédicaces Inc.

Éditions Dédicaces Inc. - Business Formation

Guy Bouillane is the founder of Éditions Dédicaces Inc., a general publisher of a variety of genres of writing from poetry to science fiction. Incorporated in 2009 with CorporationCentre.ca, Grâce à internet, elle s'est fait connaître très rapidement à travers le monde et elle publie des auteurs provenant de plusieurs pays, dont la France, l'Algérie, la Suisse, la Belgique, la République du Congo, l'Argentine, les États-Unis et le Canada. Éditions Dédicaces now publishes authors from several countries, including France, Algeria, Switzerland, United States and Canada. The published works can be found many major online stores in both print and e-book format and continues to expand worldwide.

For more information on Guy and Éditions Dédicaces Inc. please visit www.dedicaces.ca.

Video Series - Geyser Marketing Group Incorporation

Geyser Marketing Group - Business Incorporation and Document Filing Services

 

Since starting his business on a tight budget and out-dated computer in 2003, Ron Kunitzky has built Geyser Marketing Group into a leading partnership marketing agency in Toronto. Ron has seen success not only as the President of Geyser, but also as a published author of his book Partnership Marketing.

Ron shares his passion and knowledge for partnership marketing, which is a collaboration of organizations in developing a marketing plan to meet each other’s respective goals, through various seminars, speaking and training sessions helping other companies to learn to expand their partnerships and grow their business.

In the video above, Ron shares with us how he started Geyser Marketing Group and the ease in which he was able to get his business up and running with the help of CorporationCentre.ca.

For more information on Geyser Marketing Group, or to purchase a copy of Ron’s book, please visit his website at www.geysermarketing.com.

Video Series - PixelCarve, Inc. Business Incorporation

PixelCarve, Inc. - Business incorporation and document filing services

Last fall, we decided that we wanted to give our clients the opportunity to showcase their business in a video campaign. We asked our clients to tell us about their business and how CorporationCentre.ca helped them start up. The response was amazing! We worked hard all winter to develop a series of videos that show the impact that CorporationCentre.ca has had on entrepreneurs and business owners across Canada.

The first video in our series comes from Pixelcarve, Inc., an interactive digital agency in Toronto.

Founded by Curtis Priest, Pixelcarve offers its clients creative and complex web design that focuses on building unique digital experiences for premium brands. Pixelcarve's services are focused on the web and mobile devices, but also offer services in digital signage, branding, design, photography and video.

Curtis, a self-proclaimed “do-it-yourself kind of guy”, started his company in 1998 in his parent’s basement with the help of CorporationCentre.ca. He incorporated his business with CorporationCentre.ca, and continues to use the document filing services to file his annual reports.

   

Find out more by watching the video below and visit Pixelcarve, Inc. at www.pixelcarve.com.