How To Use a Virtual Assistant in Your Business

We still might be a few years away from robot butlers, but that doesn't mean we can't put technology to work to help our businesses. We're talking about virtual assistants. These are outsourced contractors who, through the magic of the internet, can perform tasks from research, making appointments and even customer service without having to be local.

They mostly work from their own home, which can help you cut down on office overhead. They are freelancers with a specific skill set that is needed by your company. Whether it is a virtual content writer or virtual administrative assistant, many business owners are discovering the benefits of working across the internet.

Here are the advantages to think of when hiring a virtual assistant.

Accounting:

A virtual assistant makes a perfect bookkeeper. If you have set up an online bookkeeping system for your business, then there is no reason why you can't share that with a remote accountant. Not only can a virtual assistant maintain your financial records but they can also follow up on unpaid invoices or outstanding bills. You obviously need to work with a reputable person if you're going to turn over your financial information - this is not someone you should find on Craigslist. Instead, look for a professional company who handles this type of work.

Competitive and Customer Research:

You know how easy it is to get lost in online research. One minute you're looking up relevant information about your competitor and the next you're watching YouTube videos of baby pandas. Why not let a virtual assistant handle your online research chores? You can task them with an assignment and set them loose across the Internet. This type of research can cover everything from finding your next blog topic to seeing what new products are coming onto the market that relate to your business. They could also research other businesses or investors to help prep you for a meeting.

Database Management:

Hopefully your business will grow by leaps and bounds very quickly. If so, then your customer relationship database will also be expanding. Not only will you need an easy to access contact list of vendors and business associates but you'll also have a customer email database to manage. With access to your servers, a virtual assistant trained in this type of work can make sure your lists are up to date and error free.

Travel:

If traveling is part of your business then you'll certainly want to keep an eye on your travel expenses. There are plenty of amazing deals on hotels, flights and rental cars to be had out there in cyberland. Do you have the time to sort through it all? A virtual assistant can make all the arrangements and find you the best deals.

Once you've used a virtual assistant for even the simplest of tasks, you'll find that you have more time to focus on building your business instead of running it.  

Keeping Your Startup Passion Alive

Do you hate getting out of bed for work each day?

We've all been there.

But what if that job you're dreading is one of your own creation? You might have started your own business with plenty of passion but that doesn't mean that passion can't diminish especially when all the "headaches" of running a business rear up.

Here's how to continue to keep your passion alive for your startup:

Don't settle for failure.

Just because you've "lost that loving feeling" for your business doesn't mean you can't get it back. Failure is not an option. That should become your new mantra. Simply put, the work needs to go on because you've invested so much in building up your company already. If you're on your own, then take a day off doing something you love to reinvigorate yourself. If you've got a staff then it's even more important for you to "snap out of it!" Those folks are depending on your leadership. Don't let them or yourself down.

Ask for help.  

In the business world and in life we could all benefit from an objective perspective. A business coach or a mentor would be a sensible investment to help you get back on track and fire up your passion. This is someone who can hold you accountable with regard to your goals. They'll also be able to provide motivation and the necessary "kick in the pants" when needed.  Setting up a weekly phone call can get you back on track.

Reaffirm your goals.

Do you remember why you started your business in the first place? Was it to retire at the age of 40 with a million dollars in the bank? Was it to have a company you can share with your family? Was it simply to be your own boss? Whatever those initial reasons were for your startup you need to get back in touch with them. Maybe a properly placed photo to remind you of what you're fighting for will do the trick. Even the greatest ideas for a business will meet with obstacles. When you commit yourself to your goals then jumping over those obstacles shouldn't be a burden.

Reset your priorities.

It's amazing what a simple to-do list can do for resetting your priorities. Write out all the things that need to be accomplished around your business. Then set a specific deadline for the completion of those items. As you move down the list and accomplish the tasks, scratch them off the list and celebrate. This will help you focus on your business and, in a roundabout way, reignite your passion.  

Lessons Learned From Retargeting Customers

Just because a customer goes searching on a specific website doesn't mean they can't be "approached" again at a later date with the same product. This concept of online marketing is referred to as retargeting or remarketing.

You've probably experienced this as a casual internet surfer without even realizing that you've been retargeted. If you go to a site like Amazon and search for T-shirts a banner ad from Amazon for that product could pop up on another website you visit later in the day.

With the use of tracking cookies, advertisers can follow you around multiple websites and target specific advertisements.

And guess what? It works.

Retargeting customers has been known to drive conversion rates up by 70%. Here are the best ways to create a retargeting campaign.

Pick the right platform.

As you approach retargeting, you'll have two options with regard to the type of programming platform you can utilize. A managed platform will have you partnering up with a retargeting provider that will help you set up your campaign using specific metrics. The self-service platform gives you more control over the targeting of audience segmentation and customer tracking.  The provider can walk you through the process. A few examples of the kinds of online retargeting providers to look at are Google Adwords, ReTargeter, AdRoll and FetchBack.

Pick the right campaign settings.

Once you settled on which provider will be helping you launch your retargeting effort, you'll need to determine your targeting parameters. In other words, how will you find the customers you're looking for?
For instance, will you be selling your product overseas? Many retargeting vendors offer default settings to advertise to international consumers. If that's not a market you're ready for, make sure they "click off" that option. The same goes for setting up the specific time and day when you run your retargeting ads. If you're a site like Amazon then you're a 24/7 business.

However, if you have a sales forces that needs to deal with customers during specific hours than those are the hours when your retargeting should be running. There are other factors like cookie duration and offer rotation which need to be taken into account. Once again, your provider should be able to walk you through these factors.

Pick the right segmented audience profile.

Retargeting lets you get specific with your customer base. For instance, you might sell products to men and women but they aren't necessarily the same products. You want to be able to segment your audience profile so the right ads reach the right customer. It might help you divide your website into those specific areas of interest that will appeal to various demographics.

Pick the right tests.

The strength of a successful retargeting campaign will be based on which ads work. You need to test your campaigns for optimal results. You should test variables such as ad headline, ad copy, background colors, images and calls to action. Using analytic testing will help you find out which is the most effective approach to your retargeting. 

4 Tips for Startup Founders

The best business advice often comes from those entrepreneurs who have "been there and done that." Here are 4 tips for startup founders from startup founders:

Don't rush your product to market.

"It’s natural to be in a hurry to get product out the door, but take a breath first and really gauge where you are. Slow down when it comes to key decisions, said Dan Belcher, co-founder of Boston-based Stackdriver. Sometimes doing things too early is just as bad than doing them too late.

Do all the jobs first.

Think of this as the "Undercover Boss" paradigm. On that popular reality show, a CEO puts on a disguise and goes down to join the workers to get their perspective on things. Perhaps you should give this a try. "Founders should do every role first before hiring someone to take it over. This helps me understand who I’m hiring, what they should be good at, what they should be doing and how to measure their success,” said David Mytton, founder of Server Density which is a London-based provider of server monitoring services.

Be smart with your hiring.

This is solid advice because hiring before there is a demand for your product is a good way to run through all your working capital. That doesn't mean you shouldn't always be on the prowl for new talent. “You should always be interviewing and always be hiring regardless of your headcount plan,” says Stackdriver co-founder Izzy Azeri. “It’s so hard to find good people and the founder is always the best recruiter.”

Brace yourself for failure.

This doesn't mean you should expect that your company is going to go under but there will be times when things aren't going to work out like that should. That applies to whether you're selling shoes or developing mobile phone apps. Dan Foody is the co-founder of Cloze. They have created an app merges a user’s mail and social media messages. "Apple restricts developers to at most 100 beta test devices for any app. In today’s world that’s not nearly a large enough audience to refine an app (especially a consumer-focused one),” Foody said. “You need hundreds to thousands of beta testers. How can you avoid this pitfall? Build a web app first so you can learn the hard lessons up front with a wide audience without being restricted by platform and store limitations.”

Why Building an Email List is Important for Your Business

It’s as simple as this: If you want to be a successful marketer these days, you need a solid email list. Having an email list helps ensure that your message will be in your customers’ inbox and will be welcomed there.

When you've signed up for email from a specific company you're opting in. In other words, you want those newsletters, special promotions or coupons. Every business that has an online presence should have an email list. Truth be told, building an email list is a gold mine for your business.

There are a few reasons as to why building your email list is a good idea:

Building customer loyalty.

If a customer has signed up for your company's email then they are a willing reader. With every email you send out you have the chance to build up that customer loyalty because you'll be treating them to an "insider's" perspective to your business. They want the info, so let them have it! A customer who has already made a purchase through your web portal will know how easy it is to get what they want. When you send that customer information about a new product or a special promotion they'll be inclined to shop again. Just make sure you've got strong call-to-actions in your email that will make them want to click to your site.

Affordable marketing.

In terms of marketing cost effectiveness, you simply can't beat emails. The cost of using autoresponders are much cheaper than they used to be a few years ago… and for less than $10/month you can create a marketing system that will reap dividends! With one click you could reach thousands of customers instantly. Remember these are customers who have asked for you to keep them informed. They want to learn more about your company and receive your promotions - can you say that about direct mail marketing? You can't! Even a small percentage of sales that would be generated by an email blast would pay for your marketing campaign many times over.

Personal touch.

It’s casual and friendly — a great way to build trust with people. As part of your overall online marketing strategy you should set up Facebook and Twitter accounts to build out your social media network. However, those sites require a kind of active participation from your audience without a guarantee of viewing your content. In other words, if a customer only checks their Facebook page once or twice a day they might miss your update in their newsfeed. On the other hand, they're going to open every email you send them because they are checking their "inbox" throughout the day. This includes checking on mobile devices. Additionally, there are no other distractions with reading your email. Facebook and Twitter can be great marketing tools but you'll be competing for attention. With an email you've got a one-on-one contact that is priceless.

Targeted offerings bring extra revenue from your list.

The majority of your customers will appreciate you keeping their private information private. That doesn't mean you can't share affiliate products with your customers. Suppose you're selling personalized coffee mugs. It would stand to reason that someone selling gourmet coffee would appeal to your email list. The key is to be smart with your affiliate offers. If you're selling mugs you shouldn't offer a great deal on tires. Don't give a customer an excuse to opt out of their opt in. Depending on the size of your email list, you could offer it for sale to other companies. Just make sure you haven't made the claim that you wouldn't do that!

Bottom line: Build your email list and it will pay for itself tenfold! 

How to Build Your Social Media Strategy

What is your social media strategy? If the answer is, "I don't have a social media strategy" then you better get on board. Even casual users of sites like Facebook or Twitter can see how successful companies are utilizing these platforms to expand their customer base. Are you ready to get in on all that action? Building a PR outreach program is important in getting media attention for your company. Here is how to do it:

Set goals.

Before you can launch your social media strategy you need to be clear about your goals. Yes, increasing sales should be at the top of the list but get specific. What type of return are you looking for? Do you need to increase sales by 10%? 20%? You can also put social media to work to support brand identity and build a customer base. Nothing wrong with an "All of the above" approach but get some target numbers together.

Keep the conversation going.

As you enter the wide world of social media networking, you need to embrace the concept that this is an ongoing marketing plan. This doesn't mean you have to monitor your company's Facebook page 24/7. However you do need to keep your followers engaged. You don't always have to hit them with the hard sale but ask questions to get a conversation going. Asking to share holiday memories is always a good conversation starter. You can relate your queries to your product without it coming across like a pressure to buy.

Build a content schedule.

Now that you know your goals (see above) you should begin to plot out your content schedule. How many messages will you send out in a day or week? What time will these messages go out? Keep in mind that if you post something on Facebook at 9 a.m. your west coast followers won't be up looking at their Facebook. By the time they do check in, your post could get lost in their newsfeed. Additionally, you'll want to put serious thought into your posts. Don't scramble and post something random just for the sake of meeting your schedule. Work it out in advance.

Give away stuff.

We all like free stuff. Whether it's an informative eBook, a coupon or 2-for-1 sale, offering your followers the occasional freebie will keep them checking in for more. This is a terrific way to build up your "likes."

Follow the numbers.

Once you put all your social media plans to work, you'll want to find out if they are being effective. Every social media platform has some type of analytics program to help you gauge your traffic. You'll be able to see where spikes in visitors occur and adjust your content schedule. Stay on top of these numbers and build from there. 

Top Female Entrepreneurs Under 30

Successful entrepreneurs come from a wide variety of backgrounds and they certainly aren't limited to a "boy's club." Here are 10 rising female entrepreneurs you should keep an eye on:

Sarah Prevette, 28, founder of Sprouter.com

Hoping to connect like-minded entrepreneurs, Sarah created an online community where these professionals can share valuable business insights and socialize. Questions asked by new startup owners are answered by the entrepreneurs who have already gone through the challenges of starting a business from the ground up. It's a face-paced environment that has attracted tens of thousands of community members and several "angel investors."

Ashley Qualls, 20, founder of Whateverlife.com

Ashley started her successful online business at the ripe old age of 14 but she was really working on websites since she was nine. The site offers all kinds of tutorials for setting up webpage layouts and HTML programming. Recently, Ashley was offered $1.5 million to buy out her company. She turned it down. Today, her web traffic averages up to 360,000 daily visitors.

Catherine Cook, 22, founder of MyYearBook.com

If you want a perfect example of brothers and sisters getting along than look no further. Catherine and her brother David founded this teen social site that currently clocks in with 25 million members and revenue topping out at $24 million. Look out Facebook!

Justine Ezarik, 26, founder of iJustine

If the success of an online entrepreneur can be defined by the number of followers than Justine certainly hits the mark. Currently she has over 1.2 million Twitter followers and over 400,000 Facebook fans. That is on top of the 1 million subscribers to her YouTube channel. What is Justine offering? Viral comedy videos. Can that be a business? When you consider that Justine has pulled in around $75,000 from YouTube alone than yes, it's a business.

Lauren Bush, 26, founder of FEED

Not every successful entrepreneur has to stay "online" they can actually get out and help folks in need. Lauren set up FEED as a non-profit organization dedicated to feeding the hungry. Since its inception, FEED has provided over 50 million meals at spots all around the globe. She has accomplished this goal by selling reusable grocery bags with half the profits from the sales going to the meal programs. It's a win/win all around.

Alexa von Tobel, 26, founder of LearnVest

The mission of LearnVest is to help young women foster proactive habits that can provide them with financial security for years to come. The goal is to start early in life and grow towards independence. The site started out with $1.1 million in funding and today has secured over $5.5 million in development funds and has signed up over 100,000 members.

Kyle Smitley, 25, founder of Barley and Birch

Organics are a big business and not just with food. Kyle Smitley understands the need for these types of products and created an organic clothing line for kids. These eco-friendly outfits have become a huge hit with the "green mom" crowd. So far she has managed to place her clothing line in over 25 stores.

Maddie Bradshaw, 15, founder of M3 Girl Designs

What would you do with a million dollars if you were only fifteen years old? You should ask Maddie because that's how much her school locker decoration and jewelry company has brought in so far. Her target are all the young girls her age and who would know better than one of their own.

Rachel Hollis, 27, founder of Chic Events

Chic Events was born in Rachel Hollis' basement in 2004 thanks to her passion for throwing great parties. She's turned that talent into an event planning business that has generated close to a million dollars in revenue. Whether it's a movie premiere, wedding or sweet sixteen, Rachel can make it a Chic Event.

Alexa Hirschfeld, 26, founder of Paperless Post

This is another sibling-founded business started by Alex and her brother that creates cyber wedding invitations. That simple idea has allowed the duo to bring in $6.3 million in funding and rocketed them to profitability within a year of opening their business.

Top 3 Affiliate Niches For the Home Entrepreneur

Affiliate marketing enables website owners to profit from advertising other products and services on their own website. Users visit the website, click through on an affiliate ad and subsequently make a purchase can provide the website owners with a percentage of that sale or a commission for the affiliate based on click throughs.

Finding a profitable niche market is important to becoming successful in online marketing for the entrepreneur at home.  Choosing the right niche will determine what kinds of affiliate products you will be offering and the type of website that you will be creating.  When picking a desirable niche that will work for you, consider the following:

How strong is the competition?  You don’t want to play against high-trafficked websites as you won’t be able to keep up especially if your marketing budget is non-existent. 

Can you make good money?  If your profit margins are less than 30% per sale, don’t bother selling the product. Remember, affiliate marketing should be treated like a business, so make a business plan to determine if your ROI is worth the time.

Can you stand out and be unique? With the thousands of websites out there, you have to be unique to stand out. Either through great content or unique services, make sure that that your prospect remembers you positively.

It also can help to be passionate about the niche you choose, especially when you’re just starting out.  It’s usually harder to stay motivated when you don’t care much about a topic, so being interested in what you’re selling can help to earn you more money.

Here are some of the top affiliate niches for you to develop as an online entrepreneur.

Personal Finances

Everyone wants to make money or save money. Your niche business can tap into those desires. You will be showing others how they can save money or start a business. In doing so, you should strive to present honest and valuable information – from interviews to researched articles.   

When it come to saving money, there are many topics you can tap into including reducing debt, finding the right car loan, budget planning or retirement savings. If you can focus on any one of those single areas with helpful product you'll be ahead of the game. As an affiliate business, you can offer products such as eBooks or newsletters. There is certainly an abundant array of those products to choose from in the financial niche market.

Self-Help Topics

This niche can cover a broad spectrum of topics. You should try to focus on one popular area such as organization, self-improvement, relationships or motivation for success. Within those areas you'll be able to utilize the material offered for sale by many reputable life coaches or self-help gurus who have already achieved a level of success and notoriety.

Added into the variety of written information, you could also offer podcasts and videos as part of a complete program of self-help. There are even live webinars where you can direct visitors towards. Everything you offer spins back to the idea of you making money for the click throughs. When you can pull a visitor to your self-help site and get them to buy a book about online dating tips or attend a webinar about finding success then you'll be making money.

Weight Loss

People are always trying to lose weight or getting in shape. And for many people, the quicker they lose weight, the better it is for them. Which is why losing weight is such a profitable niche for a lot of affiliates, as everyone is always looking for a quick fix. You can create a quick website that promotes eBooks on dieting, supplementation, gaining muscle or even sports performance.

The advantages of affiliate marketing are many, where you can generate passive income that will pay out over time without having to hold any products. 

...And if your niche is small business - check out the CorporationCentre.ca Afffiliate Program!

Top Digital Tools for Virtual Teams

Just because you're situated in one time zone and your associate is halfway around the world doesn't mean you can't get business done. We are truly in an age of instant global interaction. Everything from a conference call to design planning to video chat sessions can be conducted through cyberspace. Here are some terrific digital tools for virtual teams:

Scheduling

Before you can set up that cross-country meeting you need to know when everyone on your team will be available. 

Doodle lets you survey the group for the best time and day for a meeting. You don't have to register with Doodle and you can get it up and running in a few mouse clicks. 

Timebridge takes virtual scheduling to the next level by letting you set the best time but also an agenda, action items and allows for notes. If you'll be using audio-conferencing then Timebridge lets you attach the numbers via freeconferencecall.com.

Working Together

Once the meeting has been set, you might find he need to go over documents together or brainstorm in a creative session. To accomplish that you'll need to create a virtual environment where you can share a "cyber whiteboard" along with the ability to chat in real time. Here are some wonderful collaboration tools:

Join.me lets you have an ongoing teleconference while sharing desktop documents or programs.

Speek is a 100% online conference without a phone number or pin. Team members will go to a designated link to join in the call. There is even an option to send a text to that link and get in on the discussion.

MeetingSamurai sets up a virtual version of a board meeting that offers terrific note-taking features. You'll be able to vote on measures and then "park" agenda items to deal with later. All of this plays out for all the participants to view in real time.

Google Drive was formally known as Google Docs and is a very popular option among business professionals. What many users don't even realize is that there is a chat feature which is perfect for conference calls. This is great for those much-needed brainstorming creative sessions.

ConferencePad is perfect for the iPad users on your team who want to opt for remote collaboration. With this app you'll be able to view and make notes on any document presented to the logged in team. Even if you're in the same conference you can plug into this app and forego all the cumbersome power point presentation equipment. Everyone can just look at their pads!

3 Best Social Media Books to Read

Understanding how to get the most out of social media takes an expert. Here are three books by the leading experts in the field.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

This is New York Times best-seller is all about achieving success through online word-of-mouth marketing around the simple premise of being likeable. The best recommendation for any product or service often comes from a friend. If you can get a network of friends to recommend a site or page than that's half the battle. This informative book provides helpful insight in how to tap into the power of this specialized form of marketing. The methods presented in this tome have been utilized with great success by such a diverse range of companies as 1-800-FLOWERS.COM and the Ford Motor Company.


Author Dave Kerpen is an expert in this field. As the cofounder the social media-marketing firm Likeable, Dave is among the brightest and most successful leaders in this industry. His tried and true methods have a proven track record of success and he is definitely someone you'll want to listen to for your own social media campaign.


The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Presenting helpful information about social media campaigns means you need to stay ahead of the curve. The Social Media Bible is now in its updated third edition. Presented in this 700-page tome are all the important resources for big and small business to utilize the far reach of social media. With this updated edition you'll be able to find out how to bring in iPad users and apps, Foursquare and other location-targeted networks. Find out the latest about Google's every changing search engine algorithms. That information alone is worth buying this book!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Yes, you read that right: This amazing text presents 500 social media marketing tips. Included in those tips are links to over 130 video tutorials which can greatly enhance your learning curve. Among the top social networks covered are Facebook, Twitter, Pinterest, Google+ and YouTube. The expert tips will show you how to build your brand and engage with customers. When you consider that 22% of all North American online activity is spent at sites like Facebook, Twitter and Pinterest than its clear this is a realm your business needs to tap into. 500 Social Media Marketing Tips will show you the way.