Mobile Trends That Affect Small Businesses

A study from AT&T shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll mentions that 85 percent of small business employees now use a smartphone to help with their jobs. 

Customers are becoming more mobile too. The International Data Corporation, a global marketing intelligence firm, says the number of smartphones shipped now outpaces the number of other cell phones around the world. Tablets are on the increase with customers too.

Consider these mobile trends that affect small business:

Trend #1: BYOD – Bring your own device

BYOD or bring your own device is a trend that allows employees to use their Smartphones and tablets for business 24/7. According to recent surveys, the numbers of Smartphones sold outpaced the number of PCs. Maybe it's because the newest generation of Smartphones enables users to do everything their laptop does. Companies are utilizing BYOD as a way to increase productivity. For a small business owner, allowing your sales staff to BYOD will encourage them to use that device for all kinds of work-related tasks throughout the day. That's going to be very good for your business.

Trend #2: Mobile Shopping

In the U.S., Cyber Monday sales are quickly building towards outpacing the traditional top selling Black Friday sales and those are only two days out of the year! The vast majority of mobile tech users have made purchases through their phones and pads. It's not just the ease of one-click buying that customers appreciate but also the ability to shop and compare items right in the store. When your mobile application can make that shopping experience easy to navigate then you're going to build a stronger customer base. This means your website should be adapted for mobile phone use. Perhaps you should develop a separate app for your online store. At the very least there should be a lot of testing to work out the potential bugs. You might have only one shot at grabbing a mobile shopper, make sure your website is ready.

Trend #3: LTE – Long Term Evolution

Long Term Evolution networks or LTE are becoming all the rage for many Canadian businesses. These networks are allowing for all types of innovations like HD video conferences, transfer of large data files and hot spot access anywhere in the country. LTE networks allow businesses to make instant uploads across a variety of social media platforms. This insures a greater change of market penetration than ever before.

In the future, smartphones will continue to improve the way you experience the everyday world. Projection technology, for instance, is rapidly getting better, with some phones able to project pictures and high-definition video to a wall the same size of a 50-inch television screen.

Mobile payments using your phone will now become a hot trend, with many businesses vying to create the better “mousetrap”. Technology will always be evolving. With better streaming technology, faster processors, smartphones are becoming more powerful and will become much more integrated into our lives.

How Mobile is Driving e-Commerce in the Future

Back in the sixties, the popular sci-fi series "Star Trek" showed us the way with its handheld communicator. This device allowed crew members to talk with their shipmates at very long distances.

They were also able to use that same device to tap into the vast resources of their super computer. Flash ahead to today and that bit of fantasy has become a reality.

We all have the ability to carry a super computer in the palm of our hands. We can look up information, check out the weather, get directions, stay in touch with friends and go shopping. In fact, mobile technology is going to be a leading factor that will drive e-commerce to further successful heights in the coming year.

Here's why the mobile device is having an impact on e-commerce:

1      Multiple devices and platforms increase brand visibility

Each year cyber shopping is carving out a larger portion of the retail pie with no signs of it letting up. It's not just the cell phone that is driving e-commerce but also the pad or tablet device. With iPad leading the charge shoppers are happy to download apps from their favorite stores and sign up for Twitter promotions and special offers. For the online brand, this means developing a web portal that can cross over on many platforms. You shouldn't limit yourself to just one device and stay competitive.

 

       Easy access for the consumer at all times

A major benefit that mobile users enjoy is the instant access to ordering a product online. Mobile apps have improved so much that they are considered the best friends of today’s users. The apps that are preferred are those that make it easier to find products and services on your cellphone and purchase the products. Consumers can download apps which let them scan bar codes to find the best bargain. If it happens that your website is selling that item at a better price then a few clicks later could have you closing a sale.

      Rising mobile demand

As smartphones are becoming cheaper and more powerful, their adoption is rising. In the US alone, web-enabled smartphone purchases have 46% of the cellphone market. Thus, the market for e-commerce consumers via mobile platforms is ever expanding. With the expansion, there is a logical increase in the use of cellphones for e-commerce.  

Improvements in technology are helping businesses and customers shop and it's only going to get better. Case in point: The Shazam app. Once downloaded, you can activate Shazam to "tag" any song playing on the radio or TV. That song becomes part of a virtual shopping list that is tied directly to iTunes. Hear it, tag it, buy it.

The mobile shopping experience doesn't get any better than that! 

Best Apps for Your Small Business

It seems as though with every new technological advancement businesses flourish. The first Xerox copy machine was introduced back in 1960. And now, can you imagine any business surviving without a photocopy machine? The next major innovation was the fax machine which allowed businesses to instantly pass documents and purchase orders across the country and around the world.

Then came the internet and everything changed! Today, savvy small business owners are tapping into a vast array of resources that fit in the palm of their hand. We’re talking about mobile smartphone business applications. How can they help your business succeed?

Consider the following apps to help run your business virtually.

Bump

The number one way for business owners to connect with clients and contractors is by passing along their business card. With the Bump app you can now transmit your contact information directly by “bumping” or touching your phones together.  You can also “bump” photos and files. This might not replace your business card completely but at least you’ll be guaranteed that whoever you “bump” will be getting your info!  You no longer have to keep hanging onto hundreds of paper business cards anymore!

Expensify

Filing an expense report is essential for anyone who wants to be reimbursed by their company. But it’s also a tedious chore to cobble together receipts and mileage numbers. Now with Expensify you can take the drudgery out of writing expense reports. You can scan and upload receipts and file them by the specific business trip. The report generated by Expensify can be directly emailed to a company’s finance officer.

Square

From the founder of Twitter comes a remarkable app that turns your smartphone into a virtual payment processor. Square allows businesses to set up an account and accept credit card payments directly into the phone. This means you can receive a payment in any location and at any time. Best of all, there are no monthly fees or sign up costs. Instead, Square takes a 2.75% service charge for each swipe. That is comparable to a standard credit card machine. This is a great app for a business which sells goods or services away from an office or storefront.

InDinero

With this app you’ll be able to access and track your bank accounts and cash flows. This allows you to manage operational expenses on a day-to-day basis. The InDinero app syncs up to your business bank and credit card accounts.

Google Drive

Google has already changed the way we search the internet. With Google Docs, businesses are able to share information with staff members and clients. Now Google Drive lets those same users effortlessly upload and edit any type of files from your PC to your smartphone. This is like having a mini-cloud drive on your phone. Best of all you get 5GB of storage for free. This is perfect for business that needs to maintain email storage.

Have you discovered an app that has changed the way you do business?

Are Smartphones Good For Your Business?

It’s not a stretch to consider that the development of any form of technology can be distilled down to two goals: for fun or for profit. Fun technology are all the gizmos, gadgets and electronics we surround ourselves with to be entertained and communicate. We don’t really need to send out a tweet of the meal we’re having but it’s fun! On the other end of the technology spectrum are all the practical applications for businesses. This would include all the innovations meant to increase productivity and profitability. There is where smartphone technology plays a key role. Can you run your business off your smartphone? Although it really depends on the nature of the business but the answer is yes; you can actually accomplish many important tasks right from the smartphone you hold in the palm of your hand.

One of the most important aspects of new smartphone technology is the ability to bring the power of the internet with you wherever you go. In some instances, uploading a webpage on your smartphone could be quicker than your laptop. This matters for businesses that maintain an internet presence with a company website. It allows managers and other staff members to instantly access their company’s website for status/sales updates. This powerful connectivity also allows companies to keep a watchful eye on financial markets all around the globe with immediate updates delivered by text.

There was a time when businesses were driven exclusively by paper. Contracts, sales orders, receipts and inter office communication was all printed out and delivered by hand. Nowadays that has all changed with the vast majority of companies conducting their communications and contract negotiation electronically. A smartphone provides the user with complete access to all of these documents and communications. It also allows for instant messaging for a quick answer to a business question.

Even though there are such things as electronic signatures, the need to sign “hard copies” is still required. Here the smartphone can bridge the gap by allowing any document to not only be reviewed but also to be printed out. This can be accomplished by docking the device or sending out the print request via WiFi or Bluetooth.

Smartphone technology also allows for complete backups of all information. What is read on a smartphone will also be available on a laptop, pad or computer thanks to iCloud downloads. Additionally, there is the matter of keeping track of your business. Your smartphone can store all important contacts and provide reminders for upcoming appointments. There are also apps which offer assistance in bookkeeping, payroll management and budgeting. Even a small business that sells products can use a credit card swipe attachment on the smartphone to accept payments.

With all of these smartphone innovations, businesses are finding it easier to stay in touch and get instant access to pertinent information. Because this technology is making businesses run smoother, it gives time for everyone to get back to having fun!

Awesome gifts for the entrepreneur on the go!

With the holidays around the corner, it’s time to do some late Christmas shopping. Trying to come up with the right gift for the entrepreneur in your life is difficult as their needs are more practical. Take a look at the list below to help you choose something that your favourite tycoon can appreciate.

A solar-powered electric gadget charger: This is an excellent gift for someone who carries a lot of gadgets – (i.e. iPhone, camera, tablet). So, instead of carrying multiple bulky chargers to charge them while travelling, you can just take one. And it’s all powered by the sun!

The GPS navigator: A great gift for the frequent traveller! They will never get lost on their way to the important business meeting and the best ones can be used for many countries. You should be able to find a good one in electronic retail stores.

Bluetooth headset: With many cities banning talking in cell phones while driving, it makes sense to use a hands-free headset so you can speak on your cellphone while in the car. Not only is it safe, they also look cool. If your favourite entrepreneur lives in their car, make sure they stay safe with this headset.

Smartphones: Regardless if you choose an iPhone, a Samsung, or Blackberry – a smartphone is a great tool for the entrepreneur on the go! They can respond to emails, store files and access the internet while still talking on the phone...This multi-purpose tool is perfect for someone who needs to keep in touch with their business while travelling.

Personal assistant service: A small business owner rarely has any free time between managing their business, making sales calls, dealing with client issues and overseeing employees. It’s no surprise that many of them do not have time to manage their personal affairs such as picking up the dry cleaning, cleaning their house, or groceries... By getting them a personal assistant or concierge you help them with the most valuable commodity – time. With the free time, they can focus on their business.

iPad: One of the most groundbreaking technological gadgets made, Apple has created this for both the business and regular user. Light, powerful and filled with features that the most jaded technologist would love, it’s a great alternative to lugging a heavy laptop. And its compact shape makes it perfect to be used for client presentations and poring over the reports at night in your hotel room.