There is arguably no form of advertising more effective than a favourable news story, broadcast segment, or article in an industry publicat...

As the saying goes, the only bad publicity is no publicity. That’s a common refrain shared among PR folks and there is a grain of tru...

Let’s face it; we all love to get free stuff. Whether it’s a T-shirt, a delicious dessert or advice - as long as it’s free, we’re going to b...

A press release is an effective public relations tool that can be activated at any time to promote your business. Whether you want to announ...

As a small business getting publicity is difficult when you don’t have the big budgets and resources of your larger competitors. So what do ...