“The customer is always right” is a kernel of received wisdom that has stood the test of time—and will likely remain with us for many years...

A savvy entrepreneur is always looking for alternative sources of revenue and affiliate marketing can be a powerful way of generating incom...

The right price for your product or service will make all the difference between using red ink or black ink on your accounting books. Unles...

Your customers are your company's lifeblood. Without them your business will go belly up. Just because you've got some loyal custom...

We all know the "customer is always right." But did you also know that the "customer is always lying?" Maybe not so mu...

Affiliate marketing enables website owners to profit from advertising other products and services on their own website. Users visit the w...

Although the online community can truly have a global reach, businesses depend on more direct contact with their potential customers. To a...

It's easy to track sales figures and determine just where your business stands with regard to making its quota for the month. Howeve...

When sales are slow and buyers are resistant to new purchases, salespeople often use a variety of tactics to get their prospects to purcha...

The adage "less is more" can apply to many things. It holds true in cooking, gardening, academics and especially business. It re...

If you’ve ever worked as a salesman you were probably coached to take “No” as an incentive to keep pushing for a “Yes.” In the world ...

Social media networking has changed the way we interact. We can now keep track of our family, friends and colleagues no matter what the d...

Corporate social responsibility (CSR) has become a dominant factor in the way companies operate. The question facing the number crunche...

  There is no denying that adding an MBA to your resume is an impressive accomplishment. It is definitely the kind of degree that can ...

  Your business plan is your calling card. This is how you’ll be judged by potential investors and lending institutions. It has to be ...

  Everybody is a critic. It’s amazing how much we all rely on reviews and not just professionally written pieces but the “word of mouth”...

  When it comes to your helping your business grow, it all boils down to who you know. And all that could be standing between your busin...

Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be...

Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be...