Large organizations, including corporations, academic institutions, and government agencies, have recruited focus groups for decades to hel...

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, ...

Many people automatically associate celebrity endorsements with large, established firms, but that isn’t necessarily the case. Evan Morgens...

One billion plus. That's how many current Facebook users there are. More than likely, by the time you read this article there wil...

If you are like most Canadians in business, you've probably wondered if you can ever get something back from the government, after you...