Large organizations, including corporations, academic institutions, and government agencies, have recruited focus groups for decades to hel...

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, ...

“The customer is always right” is a kernel of received wisdom that has stood the test of time—and will likely remain with us for many years...

It's easy to track sales figures and determine just where your business stands with regard to making its quota for the month. Howeve...

When it comes to a weak economy we’re all in this together. Yes, it’s true that some businesses manage to stay afloat when times are...

While it is true that traditional mail advertising circulars are still an effective way to reach a customer base, email marketing can truly ...

A good business plan is more than merely a document. It is a carefully designed outline of your business, a veritable blueprint that accura...