When you decide to start a business, one thing is immediately obvious: you are your own boss. This is usually symbolic of the unshackling f...

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, ...

Consider television advertisements that you’ve seen for fragrance products, such as Axe deodorants and body sprays, Calvin Klein colognes, ...

Many people automatically associate celebrity endorsements with large, established firms, but that isn’t necessarily the case. Evan Morgens...

When close to 1000 hours of work have gone into designing and marketing a product and suddenly, because of legal complications, the product...

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near ca...

Your name can mean everything. It is what people associate with your brand and it is what will inevitably define your business in the minds...

We live in the age of the celebrity. Although it can be dicey to align your company with a star only to have them implode, for the most par...

What's in a name? For a company it could be everything. The name is the first introduction you have to your future customers. It...

The recent flameout of Facebook's introduction to the stock market should be a cautionary tale to any online business. One the main r...

Back in the sixties, the popular sci-fi series "Star Trek" showed us the way with its handheld communicator. This device allowed...

One billion plus. That's how many current Facebook users there are. More than likely, by the time you read this article there wil...

Corporate social responsibility (CSR) has become a dominant factor in the way companies operate. The question facing the number crunche...

A strong and well defined online presence can certainly move the “needle” when it comes to determining the success of a company. In m...

Let’s face it; we all love to get free stuff. Whether it’s a T-shirt, a delicious dessert or advice - as long as it’s free, we’re going to b...